April 8th is a sleepless night, Zhiji L6 released a "hornet's nest", Xiaomi Auto sent three crusades in a row, so lively. Zhiji L6 press conference will become an apology, Xiaomi car will suffer a dumb loss?
Zhiji L6 pre-sale conference was held in Shanghai on April 8, its new model Zhiji L6 was unveiled, with a pre-sale price of 230,000-330,000 yuan, positioning medium and large pure electric cars, the exterior and interior are family-designed, equipped with 800-volt technology and two black technologies "Lizard Digital Chassis" and "First-generation Light-Year Solid-State Battery".
Zhiji L6 as a new model, but it is as concerned as Xiaomi SU7, because at the same time as Xiaomi SU7 on the market, Zhiji L6 announced that it will be the first to use a "solid-state battery", Xiaomi SU7 has certainly caused heated discussions in the industry, and solid-state batteries on the car have also caused industry shocks. However, the realization of solid-state batteries in the car of Zhiji L6 has also caused many doubts.
Among them, Zhao Changjiang, general manager of Denza's sales division, posted on Weibo that at this time, "the promotion of semi-solid-state vehicle batteries is playing word games", but then he deleted the Weibo. Zhiji Auto disagreed, and replied to Weibo Interactively: "Is the white horse a horse?" Seeing this, many people already know it in their hearts.
I remember that Liu Tao, co-CEO of Zhiji Automobile, said at the press conference that the truth of technology may not be in the hands of traffic. High traffic does not mean that the technology is good, and this sentence seems to be very pertinent. However, technology shouldn't be very serious, yes, no, no. Why is a white horse not a horse?
Straight to the point.
Speaking of Zhiji L6, I have to talk about the brand Zhiji. Strictly speaking, Zhiji Automobile is not SAIC's unique "son", but a brand cooperated by SAIC, Pudong New Area and Alibaba. From 2022 to the present, Zhiji Automobile has successively launched three models: Zhiji L7, LS7, and LS6.
It can be said that the technology given by SAIC is still sparing, but the only product that can be remembered by everyone seems to be the LS6, and the others have not made much splash. Even the Zhiji LS6 is a "flash in the pan". At the beginning of its launch, Zhiji LS6 once claimed that its sales were approaching the 10,000 mark, but by 2024, it will drop to more than 1,400 units.
How brilliant the flowers are, how lonely they are when they are gone. Several new cars are remarkable in terms of product and marketing, but their vitality does not seem to last. When the Zhiji LS6 was in decline, Zhiji launched the L6 again, which is an SUV product, and it can be said that it is the "same brother" as the LS6.
The wheelbase of the two is the same, and the weight of the car is similar, but the Zhiji L6 is an SUV with a larger exterior size. However, compared to the Xiaomi SU7 and ZEEKR 001, the Zhiji L6 looks a lot smaller. On the outside, narrow headlights, fastback design, 20-inch rims + Pirelli P ZERO tires + red brake calipers. Hidden door handles, through-type taillights + LED light curtains.
The exterior design is similar to the design language of Zhiji LS6, and the interior of Zhiji L6 is equipped with a through-type liftable central control screen + LCD touch screen, which is highly consistent with Zhiji LS6. At the same time, the Zhiji LS6 is equipped with LiDAR and NVIDIA Orin X chips, which can realize high-end assisted driving functions such as City Pilot (NOA), and it is a city navigation without map.
Another highlight of Zhiji L6 is the digital chassis of the lizard, which can realize functions such as "crab walking" movement, lateral translation and in-situ U-turn. You may not know what this function is, but the Zhiji L6 can achieve a "diagonal" translation, so that the car can walk sideways, and it is easy to enter and exit narrow parking spaces.
In addition, the controversial solid-state battery, which Zhiji calls - light-year solid-state battery loading, and it is a "quasi-900V ultra-fast charging solid-state battery". Now that everyone is savvy, anything is possible as long as there are enough definite words. What are the benefits of this light-year solid-state battery? First, the battery life is improved, which can achieve a range of more than 1,000 kilometers on the four-wheel drive version.
Another benefit is that the L6 can charge quickly, and the Zhiji L6 can also reach a peak charging power of 400kW, which can replenish 400km in 12 minutes. At present, the 800V high-voltage platform on the market can reach a peak charging power of 300kW-500kW, and it only takes 6-10 minutes to quickly replenish energy.
The fast charging of the Zhiji L6 is still within this range. The V0 is equipped with an 800V high-voltage silicon carbide platform as standard, and its "Premium Supercharge 620" 4C Supercharge version has a peak fast charging power of up to 410kW. The 871V silicon carbide high-voltage platform of the Xiaomi SU7 MAX version can be charged for 220 kilometers in 5 minutes and 510 kilometers in 15 minutes.
The smart brand's 800V DC ultra-fast charging has a maximum power of 480kw, which can replenish 400 kilometers in 8 minutes. Whether it is battery life or rapid energy replenishment, Zhiji L6 has not achieved a qualitative breakthrough, and the black technology advantage of light-year solid-state batteries is not obvious.
However, according to Zhiji, the Max super performance version with a pre-sale price of no more than 299,900 yuan is ahead of the Xiaomi SU7Max version in a number of configurations and new technologies, especially the "Xiaomi SU7 is a former IGBT+rear SiC" electric drive, which completely angered Xiaomi Auto and issued an article overnight to denounce Zhiji Auto.
It's not a big deal to watch the excitement, and now everyone seems to be lacking in interest in the regular press conference of the car, and the one with melon and traffic is the king. Many people are well versed in this, the sky-high price of the former Ford Taurus and the amazing fuel consumption of Beijing off-road have caused heated discussions in the industry and gained a lot of unexpected traffic.
Zhiji L6 launch conference, it is simply "inseparable" Xiaomi SU7, very targeted. On a comparison chart, it is written that "Xiaomi SU7 is a former IGBT+rear SiC electric drive", when it comes to technical comparison, will Zhiji Auto not carefully check the data? Will no one proofread? I believe that there is a high probability that it will not, why would it make such a low-level mistake?
Only "Zhiji" knows Zhiji best, the author does not speculate, speculating that Zhiji can complain about you, violating people's right to reputation, and then there will be no more. On the one hand, Zhiji's elated development conference, on the other hand, Xiaomi Auto's all-night denunciation, what did it bring in the end?
To quote a passage from Zhiji Auto's apology letter as a reply, "The front and rear motors of the Xiaomi SU7 Max Edition use SIC silicon carbide modules, which are consistent with the technology used in the Zhiji L6 and are the industry's top technical standards. Zhiji, we admit that we were wrong, it was an "omission", and the attitude is not sincere, but it is relatively correct.
After watching the excitement, take a look at the doorway. The final conclusion is that the two are tied in this round, and Xiaomi SU7 and Zhiji L6 are both at the top level in the industry. Dumb people eat coptis, and they can't say what they are bitter about. Isn't this feeling familiar, the same recipe, the same taste. Xiaomi car, suffer a dumb loss?