With the industrial upgrading and economic restructuring, in the process of globalization of Chinese enterprises, whether it is a giant with abundant capital and technology, or a small and beautiful initial player, they are further moving towards the middle and high-end fields of the global supply chain and value chain to open up a broader overseas market.
In the face of an increasingly complex international situation, what new changes and trends will occur in the process of globalization in the future? As a high-level form of enterprise globalization strategy, how should global management be constructed, how should opportunities and risks be grasped, and how can the international and domestic markets achieve efficient "dual circulation"?
Organizers
Tsinghua School of Economics and Management Executive Education Center
Event time
Saturday, April 13, 2024
Location of the event
Weilun Lecture Hall, Tsinghua School of Economics and Management
Event Agenda
··· Activity agenda···
01
Module 1 · Open Classes
09:00-12:00
【Theme】
The New Pattern of Chinese Enterprises Going Global: Opportunities, Adjustments and Strategies
【Speaker】
Yin Yiding | He is a professor in the Department of Marketing at the University of Cambridge, a professor at the Jiazhi Business School, co-director of the China Management Research Center, and an associate professor of the Enterprise Globalization Pilot Program
02
Module 2 · Speeches & Keynote Speeches
致辞 14:00-14:10
Chen Yubo | Secretary of the Party Committee of Tsinghua School of Economics and Management, Professor in charge of the Enterprise Globalization Pilot Program
Keynote 14:00-15:10
Wang Wei | Founder and Chairman of Xingyun Group
03
Module 3 · Rapid Speech & Roundtable Forum
Rapid Speech 15:10-15:50
【Theme】
"Hitting the Rocks" and "Counterattacks" in the Global Process
【Contents】
Exploration, hesitation, missing, trekking, steadfastness...... These are the epitome of the globalization process encountered by Chinese enterprises, providing the audience with stories of ups and downs. Behind the story is the acceleration of the industry reshuffle, which also prompts the industry to transform.
In 2024, globalization has entered a new cycle, and behind the unknown, there are many new opportunities hidden and attracting adventurers to explore. From cultural customs to localization needs, from local and international competitive products to policy restrictions, the difficulties faced by Chinese enterprises going overseas will become more and more complex in the future, and cognition, decision-making, team, and localization ...... Every factor may affect the success or failure of going to sea, take 8 minutes to share your story about "hitting the rocks" and "counterattacking".
Panel Discussion 15:50-16:50
【Theme】
A New Paradigm of Globalization: Patterns and Paths
【Moderator】
Chen Yubo | Secretary of the Party Committee of Tsinghua School of Economics and Management, Professor in charge of the Enterprise Globalization Pilot Program
【Guests】(in alphabetical order by surname)
Chen Yan | He is an alumnus of the seventh session of the Central Enterprise Management Training Course (EMT) and the director of the International Department of
Dong Weizhu | Alumnus of the second phase of the growth class of the New Era Private Entrepreneur Training Program (NEED), and chairman of Jiangsu Cycad Construction Group Co., Ltd
Bloomberg | Director of Huawei Technologies Co., Ltd., President of Global Procurement Certification Dept, and Director of Huawei Investment Holding Co., Ltd
Tong Jie | Alumni of the fourth phase of the Future Science and Technology School, founder of the multi-walk brand, founder and chairman of Shenzhen Yuebu Culture Technology Co., Ltd
Zhang Guibing | Executive Vice President of Chery Automobile Co., Ltd
⬆️ Scan the QR code above to register for the forum
Registration deadline: 12:00 on April 12
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