Does the "4 yuan era" or will it come to an end? Master Kong's 1-liter tea price increase caused market shocks, Master Kong's 1-liter tea series multi-terminal price increase, and customer reactions were fierce, does it mark the end of the "4 yuan era"?
Master Kong's 1-liter tea series products have recently increased in price, and retailers say that the purchase price has increased by as much as 20%. Although some supermarkets have adjusted the price back to 4.5 yuan, there are still some supermarkets that have raised the price to 5 yuan, which has caused dissatisfaction and resistance among consumers, and may herald the end of the "4 yuan era".
Recently, the multi-terminal price increase of Master Kong's 1-liter tea series products has triggered a shock in the market. According to retailers, the purchase price of Master Kong's tea has increased by as much as 20%, and in order to maintain profits, many merchants have adjusted the price. Although some supermarkets have readjusted the price to 4.5 yuan, there are still some supermarkets that have increased the price to 5 yuan. Does this mean that the price is raised by one yuan at first, and then the sales volume is not good, and then the price is reduced by 0.5 yuan? What a bad thing, one by one, the price rises by five cents and five cents! This move has aroused consumer dissatisfaction and resistance, and has also made people think about whether the "four-yuan era" will come to an end.
As one of the leading brands in the tea market, Master Kong's 1-liter tea products have won the love and favor of consumers at a price of 4 yuan in the past few years. This price is called the "4 yuan era" by the majority of consumers, and it has also become a benchmark in the tea industry. However, with the rise in raw material prices and the increase in operating costs, Master Kong had to face pressure to adjust the selling price. Although some supermarkets have readjusted the price to 4.5 yuan in an attempt to alleviate consumer dissatisfaction, some supermarkets still choose to increase the price to 5 yuan. The move provoked a strong reaction from consumers, with many saying they did not understand and could not accept the price increase policy. They believe that the end of the "4 yuan era" means that the tea industry will enter a new era, and the price increase will have a direct impact on consumers.
However, we should also look at this issue rationally. The competition in the tea market is becoming increasingly fierce, and the price war between brands is very fierce. Whether Master Kong's price increase will trigger other tea brands to follow suit, and how it will affect the market structure, still needs further observation and research.
For consumers, rising prices will of course cause dissatisfaction, because have your wages risen for so long? I want to know whether the sales volume is good and the price will increase or the sales volume is poor? If the sales volume is good, the price increase will not reduce the sales volume? If the sales volume is poor, the price increase will not be even more unpopular? It can only be said that although you have raised the price, the market will give the answer, and there will always be a replacement! Besides, now that Wahaha is so hot, it will not affect drinking Wahaha if it is so high in such a price increase! If you raise the price, there will always be someone who will not increase the price! Some snack shops can buy it for 3.5 yuan, and you can sell it for four yuan, and you still make less money! The original purchase price was three yuan, and then it became four yuan when sold to consumers! Now the purchase price has risen by 20 percent, and then it is sold for five yuan! No matter how it rises, the consumer will pay for it! I won't drink it! I will stare at that salary every day!