Calculated by the data center of the Ministry of Culture and Tourism
In 2024, there will be 119 million domestic tourism trips in the country during the three-day Qingming Festival holiday
On a comparable basis, this represents an increase of 11.5% over the same period in 2019
Domestic tourists spent 53.95 billion yuan on travel
12.7% increase from the same period in 2019
Although the Qingming holiday is only 3 days
But it didn't stop everyone's enthusiasm for traveling
Many scenic spots have a scene of "people following the crowd".
Netizens joked, "No kidding, there are really 100 million people!"
During the Qingming Festival, self-driving, cycling, and hiking have become popular ways to travel during the Qingming holiday, and short-distance tours, peripheral tours, and local tours are favored. Popular scenic spots (spots), cultural and museum venues and suburban leisure spaces are popular. Taishan, Tianshui Fuxi Temple, Longmen Grottoes and other scenic spots issued current restriction announcements, Disney, Chimelong, Haichang, Yinji, etc. have reached the peak of passenger flow, and Beijing, Nanjing, Wuhan, Hangzhou, Shanghai, Chongqing, Xi'an, Changsha, Suzhou, Chengdu and other popular cities have not reduced their tourism popularity.
Flower viewing and outdoor hiking have become hot spots
During the Qingming holiday, the whole country is in full bloom, and flower viewing and outdoor hiking are popular travel themes during the holiday. Anshan Pear Blossom Festival, Luoyang Peony Cultural Festival, Tianjin Begonia Flower Festival, etc. have been opened one after another, and municipal parks, country parks, theme parks and amusement parks, historical and cultural blocks, business districts, and key tourist villages and towns across the country have ushered in a boom in play, and there is a strong demand for theme tours such as flower appreciation, outing, countryside, camping, and food.
In addition, the return of the giant panda "Fu Bao" has detonated the zoo's travel boom. According to Tongcheng Travel data, the search popularity of domestic zoo tourism during the Qingming holiday increased by 192% month-on-month. Among them, Nanjing Hongshan Forest Zoo and Guangzhou Zoo are the most popular, while Chengdu Giant Panda Breeding Research Base has increased its tourism popularity by 139% year-on-year.
In spring, the attention of outdoor enthusiasts shifts from the high-altitude snow-capped mountains to the major cultural mountains in China, and Mount Tai has become the most popular mountain scenic spot during the Qingming holiday. Before the holiday, the tickets for climbing Mount Tai on the holiday night were sold out quickly. During the Qingming holiday, the search popularity of Taishan tourism increased by 82% month-on-month. Huangshan Mountain in Anhui, Laojun Mountain in Henan, Huashan Mountain in Shaanxi Province and Wugong Mountain in Jiangxi Province are also on the list of popular mountain scenic spots during the Qingming holiday.
Qingming Festival "Lower Jiangnan" short and medium-distance travel dominates
During the three-day Qingming holiday, self-driving, cycling, and hiking have become popular ways to travel during the Qingming holiday, and short-distance tours, peripheral tours, and local tours are favored.
In terms of destination selection, Tongcheng Travel data shows that Beijing, Chengdu, Shanghai, Chongqing, Shenzhen, Guangzhou, Xi'an, Hangzhou, Suzhou and Nanjing are the most popular domestic tourist destinations during the Qingming holiday. "Lower Jiangnan" has become a popular choice for tourists to travel during the Qingming Festival. Among them, the tourism popularity of Nanjing Qingming holiday increased by 29% year-on-year, and the tourism popularity of Suzhou increased by 25% year-on-year.
Judging from the increase in tourism popularity, Kaifeng and Tianshui, which continued to rise in tourism popularity before the holiday, have become the new "top stream" during this year's Qingming holiday. According to data from the Ministry of Culture and Tourism, the destination cities with an increase of more than 50% in tourist volume are Tai'an, Zibo, Tianshui, Kaifeng and Jingdezhen. Among them, Gansu Tianshui, which has recently been out of the circle due to spicy hot spots, continues to be "hot and hot", and the number of tourism orders has increased by more than 21 times year-on-year. The passenger flow in Qufu in Shandong and Kaifeng in Henan has increased significantly.
Cross-border tourism is growing rapidly
Since the second half of 2023, popular outbound travel destinations such as Thailand, Malaysia, and Singapore have successively implemented visa-free travel for Chinese tourists, and international flight capacity has recovered rapidly.
According to data from the Ministry of Culture and Tourism, the number of inbound and outbound tourists during the Qingming holiday was close to the level of the same period in 2019. During the three-day Qingming Festival holiday, there were 1.041 million inbound tourists and 992,000 outbound tourists. The demand for Hong Kong and Macao residents to return to their hometowns to worship their ancestors, visit relatives and friends, and go sightseeing and shopping has increased, and the number of overseas Chinese entering Southeast Asia and other short-distance markets has increased significantly.
Same-trip travel data shows that Bangkok, Kuala Lumpur, and Tokyo are more popular for outbound travel. Among them, popular Southeast Asian tourist routes such as Bangkok-Pattaya, Thailand-Singapore-Malaysia have ushered in a travel boom.
In terms of inbound travel, Tongcheng Travel data shows that the most popular destinations for inbound air tickets are Shanghai, Beijing and Guangzhou. In addition to Beijing, Shanghai and Guangzhou, inbound air tickets for Chengdu, Hangzhou, Qingdao, Xiamen, Kunming and other cities are also popular. Foreign tourists who are not familiar with China mainly choose cities with more international flights and higher popularity as the "first landing point" for inbound tourism to start their trip to China.
Source: Financial Times client
Reporter: Ma Ling
Editor: Liu Nengjing
Email: [email protected]