The certification trademark of geographical indication of agricultural products is an important help to promote the brand of characteristic industries and promote the strengthening of production and the enrichment of the people. Since the successful registration of the geographical indication certification trademark in 2022, Nanxiao Chicken in Liangqing District has become a "powerful circle of fans" and has become a golden signboard of local agricultural products.
In the breeding base of Dazhuang Slope, Xiaoyuan Village, Nanxiao Town, as the breeders sprinkled the feed, thousands of local chickens with bright coats and "walking like flying" rushed from all directions and began to eat "happily". Looking at the gathered chickens, villager Lei Meng was very happy, he said: "We have raised this batch of local chickens for more than 170 days, and they have been sold, more than 4,000 birds have been sold in February, and the remaining 1,000 birds have been sold at the end of March."
Good quality can drive good sales, "Nanxiao chicken" has attracted an endless stream of "repeat customers", relying on the "chicken secret" of "planting fruit trees on the mountain and raising native chickens under the trees". Xiaoyuan Village, Nanxiao Town, is rich in forestry resources, with many hillside woodlands, vast land and abundant water sources, which creates unique conditions for native chicken breeding. "Nanxiao Chicken" grows in the mountains and forests, the meat is firm and delicious, and the fat content is very low, so it is deeply loved by consumers.
"The successful registration of the geographical indication certification trademark is the best recognition of the quality of Nanxiao chicken, and I believe that with further publicity and promotion, the reputation of the Nanxiao chicken brand will become more and more loud, and the sales will be better and better." Chen Qiuyi, vice chairman of Nanning Faxiao Chicken Breeding Professional Cooperative, said.
The small local chicken contains the "chicken" of the big business. Liangqing District vigorously promotes the development of agricultural industrialization and branding, and realizes the standardized management of the "five unifications" of unified supply of feed, unified supply of seedlings, unified feeding standards, unified prevention and treatment of diseases, and unified sales of products, and gradually forms the ecological chicken industry under the forest.
"The GI certification trademark plays an extremely important role in promoting the Nanxiao chicken brand, promoting the development of agricultural industrialization, and increasing farmers' income. Next, we will take more solid measures to carry out the mining, cultivation, declaration, application and protection of geographical indications, and vigorously promote rural revitalization. Liao Jianhua, head of the Nanxiao Town Market Supervision and Management Institute, said.
Qin Yifeng, mayor of Nanxiao Town, Liangqing District, introduced that chicken raising under the forest is an important traditional industry in Nanxiao Town, Nanxiao Town actively builds the whole industry chain, in addition to understory breeding, but also promotes broiler breeding and laying hen breeding projects, after the completion of the project will further promote the brand of Nanxiao Town's agricultural industry and promote the increase of income of the masses.
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Source: Liangqing release
Authors: Wei Linzhi, He Ligen, Meng Xiaoshuang, Chen Linghuan, Lin Zehua, Ning Jinyang
Editor: Nanning Agricultural Information Center
Legal Counsel Unit: Guangxi Fayan Law Firm
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