The success of Xiaomi's car and the explosion of orders are inseparable from Lei Jun's ability to influence, Lei Jun has set a benchmark in the industry with his unique marketing strategies and skills, not only using his personal brand and social media interaction to attract attention, but also through innovative means such as limited sales and large refunds to stimulate consumers' desire to buy. He specializes in using social media and KOL cooperation to expand brand influence, while deepening user awareness through a combination of online and offline channels and content marketing.
Lei Jun's marketing methods not only increased the market popularity of Xiaomi cars, but also won a significant competitive advantage for the brand in the highly competitive car market. Lei Jun's marketing strategies and presentation skills also provide a wealth of inspiration for our workplace migrant worker reports, emphasizing the importance of engaging audiences through storytelling and emotional engagement, while using data support and attention to detail to enhance persuasiveness. Encouraging interactive participation and innovative thinking in presentations, as well as responding to problems in a timely manner, can increase engagement and the ability to respond to challenges. Clear goals and calls to action can help guide the audience to take action, which in turn will make the presentation more effective.
Today, let's take a look at what we can learn as a project manager by analyzing Lei Jun's speech skills, and give practical cases and templates, hoping that everyone can be promoted and raised!
Presentation Skills Analysis
Lei Jun's speech at the Xiaomi Auto Product Launch used a variety of techniques to engage the audience, convey the message, and stimulate the audience's interest and emotion.
1. Storytelling
Lei Jun captured the audience's interest and resonance by telling the story of Xiaomi's journey from conception to realization, as well as his personal emotional investment in the car-building project. For example, he mentioned that he regards the Xiaomi car project as "the last entrepreneurial project of his life", expressing his importance and commitment to the project.
2. Data and facts support
He used a lot of data and facts to support his point in his speech, such as mentioning that Xiaomi has sold 146 million phones worldwide, as well as the test size and mileage of Xiaomi cars, which enhanced the persuasiveness of the speech.
3. Emotional investment
In his speech, Lei Jun expressed his deep emotions for the Xiaomi car project, such as mentioning the difficulties and challenges in the process of building the car, as well as his gratitude to the team, which can move the audience and enhance the appeal of the speech.
4. Interaction and participation
In his speech, he invited Chris Bangle, the design consultant of Xiaomi Auto, to speak on stage, which not only enriched the content of the speech, but also made the audience feel the internationalization and professionalism of the Xiaomi Auto team.
5. Visual aid
Several visual elements such as the design details of the Xiaomi SU7, color selection, etc., were mentioned in the presentation, which helped the audience to construct the image of the product in their minds and enhance the communication of the message.
6. Repetition and emphasis
In his speech, Lei Jun repeatedly emphasized the characteristics of the Xiaomi SU7, such as "the integration of people and vehicles", "intelligent technology", etc., to deepen the audience's memory of these key information through repetition.
7. Humor and lightheartedness
He interspersed his speech with humorous elements, such as a joke mentioning his height and a playful description of the color of the Xiaomi car, which eased the audience's tension and made the speech more lively and interesting.
8. Call to action
At the end of his speech, Lei Jun encouraged the audience to download the Mi Auto app and participate in the booking and experience of Mi Auto, which is a direct call to action that can effectively translate the audience's interest into practical action.
How can the project manager report be used as a reference?
When a project manager reports a project to a leader, he or she can learn from the presentation techniques that Lei Jun used at the Xiaomi Auto Product Launch to convey information more effectively, enhance persuasion, and stimulate the interest and support of leaders.
Storytelling: Project managers can capture the attention of leaders by telling stories about how a project went from ideation to implementation, and how the team overcame difficulties. This narrative is not only able to show the importance of the project, but also the team's efforts and commitment.
Data and facts: In the report, the project manager should use specific data and facts to support the success and progress of the project, such as the number of tasks completed, milestones achieved, cost savings, etc. This data can enhance the credibility of the report and help leaders better understand the reality of the project.
Emotional involvement: Project managers can appropriately express personal commitment to the project and gratitude to the team when debriefing. This expression of emotion helps to establish an emotional connection with the leader and enhance the appeal of the report.
Interaction and engagement: During the debriefing process, the project manager can invite team members or key stakeholders to participate in the debriefing, enriching the debriefing with their perspectives and experiences. This on-site interaction can increase leadership engagement and provide more comprehensive project information.
Visual aids: Use visual aids such as slides, charts, flowcharts, etc., to help illustrate complex concepts or data. Visual elements can make the message more intuitive and easy to understand, while also attracting the attention of the leader.
Repetition and emphasis: For key outcomes of the project or next steps, the project manager can reinforce the leader's memory with appropriate repetition. At the same time, use an emphatic tone or body language to highlight key points.
Humor and lightheartedness: Appropriate use of humor can ease the tension during the debriefing and make the whole debriefing process more enjoyable. But be mindful of the timing and content of humor to make sure you don't offend the leader or deviate from the topic of the presentation.
Call to action: At the end of the presentation, the project manager should provide a clear call to action to guide the leader on how to support the project. This can help leaders clarify their role in the project and encourage them to translate what they have learned into action.
Reporting templates
Opening:
Provide a brief description of the purpose and background of the presentation.
Engage leaders by saying, "Today, I would like to share with you an important milestone in our project that will revolutionize our business." ”
Project History Story:
Tell the story of the project from conception to implementation, emphasizing the team's efforts and challenges.
For example: "This project started as a bold idea, but our team defied the odds, and through countless days and nights of hard work, we finally got to where we are today." ”
Presentation of data and results:
Provide concrete data and outcomes to support the success of the project.
For example: "Our sales have increased by 30% and customer satisfaction has increased by 40% in the past quarter, which are a direct result of the hard work of our team." ”
Emotional Engagement:
Express personal emotion and commitment to the project and the team.
For example: "I am passionate about this project, which is not only vital to the company, but also represents the innovative spirit and tireless efforts of our team." ”
Interactive Sessions:
Invite team members or key stakeholders to share their experiences and insights.
For example: "I invited our technical leader, Li Gong, to share some insights on our technological innovation. ”
Visual Aids:
Use visual tools such as charts, slides, and more to present key information.
For example: "Take a look at this chart, which clearly shows how our project budget compares to our actual spending." ”
Key points are repeated and emphasized:
Repeat the key outcomes of the project and the next steps.
For example: "It is important that our project is not only completed on time, but also in terms of quality that exceeds expectations. Next, we will focus on marketing and customer training. ”
Humor and lightheartedness:
Incorporate humor as appropriate to ease tension.
For example: "We had some challenges in the project, but as our team said, 'there are no hurdles that can't be overcome, only bridges that can't be crossed'. ”
Call to Action:
Develop a clear call to action to guide leaders on how to support the project.
For example: "To ensure the continued success of the project, we need to invest more resources. I encourage you to continue to support our work and participate in the next phase of planning. ”
Conclusion:
Summarize the main points of the report and express gratitude to the leaders for their time and attention.
For example: "Thank you all for listening, I am confident in the future of our project." Let us work together to create a more brilliant tomorrow. ”
Project managers need to be able to construct an informative and contagious report that effectively communicates the project to leaders and earns their buy-in and buy-in.
How project managers learned the essence of project debriefing from Lei Jun's presentation