On April 7, 2024, Heytea announced the launch of a super-large version of the popular drink Xiao Nimo. According to the data released by Heytea, since its launch in early January this year, Xiaonimo has sold more than 10 million cups, becoming another 10 million popular items of Heytea. This is also the return of Heytea to the product trend of tea, once again launched a light milk tea product that is well recognized by users and uses the classic green Yan as the tea base, and continues to bring a healthy product experience.
Xiaoni Mo uses Heytea's classic Luyan tea base to collide with 3.8 customized Yuanmu Zhen milk, with a long-lasting aroma and light taste, which has been deeply loved by consumers since its launch. HeyTea's newly launched super-large cup of small milk Mo has upgraded its capacity on the basis of the regular version, and is made of 650ml beverage cups, while continuing the light burden and refreshing taste of Heytea's light milk tea series. In the first week of the new year, Heytea also issued coupons to let consumers who love small milk and Mo experience the experience of "increasing the amount without increasing the price" of 13 yuan to enjoy a super large cup.
Returning to the trend of tea products, Heytea's light milk tea series has been frequently released
In the "Heytea 2023 Annual Report", Heytea officially put forward the product trend of "return to tea", and in 2024, it will successively launch a variety of products such as Xiaonimo, Chunguang (Sijichun), and Jinfeng Tea King (roasted incense) developed around the classic tea base Luyan, Sijichun, and Jinfeng Tea King. Among them, the cumulative sales of Xiaonimo in the new three months exceeded 10 million cups, becoming another hit in the Heytea light milk tea category after Barbie powder, narcissus, azure rain, etc.
Under the trend of "return to tea" products, Heytea not only brings the return of a series of popular classic tea bases of Four Seasons Spring and Jinfeng, but also brings consumers a better tasting experience on the basis of retaining the original flavor characteristics through the self-research and upgrading of tea bases. For example, the green tea base used in Xiaoni Mo is a customized version of Hey Tea after optimizing the kilning process and iteratively upgrading. HeyTea strictly adheres to the true quality standard of "real tea without fragrance", and uses at least 3,000 fresh jasmine flowers for every catty of Luyan tea. Later, the Jinfeng Tea King, Heytea spent 3 months developing its own tea blending formula, testing more than 100 samples to polish the best flavor, bringing a more intense honey fragrance and fuller taste tasting experience.
The continuous upgrading and return of the classic tea base, as well as the hot sales of the corresponding products, once again demonstrate the strength of Heytea to continue to build popular products in the industry. Through new tea products with both popularity and reputation, Heytea continues to promote the trend of returning to tea, so that Chinese tea culture can be integrated into public life in a more youthful and daily way.
Launched a light-burden recommendation series to continue to provide the public with healthy tea choices
Recently, HeyTea has teamed up with Pamela Reif, the world's top fitness blogger, and invited her to join hands with Heytea to promote healthy tea as Heytea's 2024 "Health Recommendation Officer". Focusing on the theme of "Light Burden, True Health", the two sides launched a series of healthy tea products called "Light Burden Recommendation". At present, 17 products, including Xiaonimo, have been launched in the "Light Burden Recommendation" column in the Heytea GO WeChat applet. While the product is being upgraded and upgraded, the small milk Mo super large cup still maintains a refreshing and low-burden drinking experience.
As the pioneer and promoter of the new tea beverage industry, Heytea insists on using the real quality raw materials of "real milk, real tea, real fruit, and real sugar", and at the same time continues to promote the quality upgrading of the industry and lead the health trend. In 2023, Heytea will take the lead in fully disclosing the report on product formula raw materials and product nutrition content in the industry, and continue to promote and improve the disclosure of formula raw material information for new products. In addition, Heytea, People's Daily Online and People's Health jointly launched the "New Tea Drink Formula Transparency and Product Health Initiative", advocating the industry-wide disclosure of product formula raw material information, improving product nutrition labeling, and bringing open, transparent and healthy new tea drink products to users.
The refreshing taste characteristics, the use of real quality raw materials and the transparent and open display of product information have made Heytea recognized by more and more consumers under the current trend of healthy life. By continuing to bring healthy tea products, Heytea is also becoming a part of the joy of life for more people.