From March 24th to 28th, the "Design Source, New Wonderland" Imagination Master Forum was successfully held in Dongguan, Shanghai and Chengdu with excellent creative concepts across geographical boundaries.
L&D Ceramics has teamed up with Dutch design master Marcel Wanders to bring a unique design feast to the design world with his new "Master Series" with its unique design language and subversive innovative thinking.
The new L&D x Marcel Wanders "Master Series" not only vividly embodies Marcel Wanders' ultimate pursuit of design art, but also finds a balance between design and practicality, art and life, bringing a refreshing design trend.
Masters work together, ingenuity precipitation
The L&D x Marcel Wanders Master Collection is released
In the deepening stage of globalization strategy, L&D Weimei Ceramics deeply realized that in order to realize the international layout of the brand, it must uphold the global design vision and innovative concept. That's why the brand seeks to collaborate with some of the world's most influential design masters. In the process, the brand met the internationally renowned design master Marcel Wanders, whose unique design style, full of unbridled imagination and deep-rooted ideas, which echoed the brand philosophy of L&D Aesthetic Ceramics as a combination of high-end, art and lifestyle aesthetics. Both parties share a common vision for the improvement of design and life aesthetics, and hope to promote the innovation and development of the design industry through cross-border cooperation, and create unique products that integrate the wisdom of elites in different fields.
In an exclusive interview with Zhou Zhouxia, editor-in-chief of the Chinese edition of FRAME magazine, Hao Xudong, general manager of L&D Wanders Ceramics brand, emphasized that the cooperation with Marcel Wanders has set a precedent for the group and the ceramics industry, and its creative and unique design concept is in line with L&D's high-end positioning and marks a milestone breakthrough in the brand's globalization process.
As the first Chinese ceramic brand to cooperate with the international design master Marcel Wanders, L&D Weimei Ceramics can be described as a "blockbuster" of design change in the industry. This cross-border cooperation fully demonstrates the comprehensive integration and sublimation of L&D's three main product lines of "life, design and master", marking a new chapter in the brand strategy, and is committed to continuing to lead the aesthetic fashion and quality standards of the ceramic tile industry through in-depth cooperation and innovative design, and bringing consumers a more excellent and design-rich life experience.
After three years of meticulous preparation, the L&D x Marcel Wanders "Master Series" showcases the results of the in-depth cooperation between the two parties, starting with the exchange of design concepts in 2021, deepening the product design in 2022, and finally realizing the product development in 2023. This collection contains Marcel Wanders' unique vision of fashion luxury and fantasy innovation, and achieves a powerful collision with international cutting-edge design concepts. By understanding and blending fashion, luxury and high-quality materials, while respecting and innovating traditional craftsmanship, Marcel Wanders' designs transcend mere form and function to convey a deep aesthetic and emotional resonance to the user.
At the forum, the two sides jointly unveiled the new products of the "Master Series". After the continuous scrutiny of the design concept, the continuous attempt of design elements, geometric patterns, printed patterns, relief patterns, pearl sizes, lace colors, and continuous adjustment and optimization of process technology, the "master series" of fashion and luxury, fantasy and innovation has finally been achieved.
"Rock Dance Composer" retains the icon totem designed by Marcel Wanders, combined with Alpine rock slabs, and creatively combines marble with geometric patterns and delicate colors;
"Golden Guarders" presents a delicate texture with fashionable leather products;
"Yuppie Dandy" is inspired by the "yuppie" clothing of European aristocracy, and applies gorgeous clothing elements such as lace, pearls, and embroidery to the design.
Marcel Wanders also expressed his recognition of this cooperation many times during the interaction with the designer: "I am very happy to be able to complete this cooperation together, L&D Weimei Ceramics has the ability and technology to realize the designer's bold and creative design." What I want to do is to make the material warmer, and this cooperation has the technical support of the brand, which really makes the rock slab more flexible and gentle. ”
Insight design blooms with inspiration
The "Design Source, New Wonderland" Fantasy Master Forum is linked to the whole country
L&D Aesthetic Ceramics "Design Source, New Wonderland" Imagination Master Forum, inspiration blooms, linkage across the country. Dialogue with masters, with the purpose of communication, sharing, and win-win between Chinese and Western art and design, invites design masters with international artistic achievements, unique design concepts and influences in the field of architecture, and discusses Chinese and Western art and design with Chinese elite designers in the form of design forums. At the same time, it also shows the in-depth interpretation and expansion of L&D Aesthetic Ceramics' own design concept, and declares its determination to explore the boundless aesthetics of life to the industry with practical actions. In the forum, the participants collided ideas, inspired and jointly explored the infinite potential of life aesthetics in the context of modern design.
From Dongguan, the pearl of southern Guangdong, to the bustling magic city of Shanghai, and then to Chengdu, which has a long history and rich culture, each forum cleverly integrates its own urban characteristics and core design concepts to jointly paint a deep design picture.
[Tao Yun charm, design creativity is presented]
In Dongguan, the pearl of southern Guangdong, feel the charm of Tao Yun through time. In the China Museum of Architectural Ceramics, Marcel Wanders (Marcel Wanders) read the charm of traditional Chinese culture in the design and creation, admired the infinite vitality of art in the long river of time, and in the museum, Marcel Wanders (Marcel Wanders) understood the development of Chinese architectural ceramics for thousands of years. He expressed his high appreciation for China's rich historical and cultural heritage.
▲Mr. Xie Yuezeng, President of Marco Polo Holdings, presented Mr. Marcel Wanders with a customized "White Rabbit Chengxiang" zodiac pot from the China Architectural Ceramics Museum
He marveled at traditional works such as handmade cultural bricks, purple clay pots and zodiac signs, and believed that being able to integrate such a deep history and culture into modern design is a rare resource for innovation. After observing and learning the calligraphy and engraving techniques of the master craftsmen of the China Architectural Ceramics Museum, Marcel Wanders used a knife as a pen and a brick as paper to improvise on a white ceramic plate.
[Global vision, design fusion collision]
In the bustling magic city of Shanghai, L&D Weimei Ceramics, together with "Laufen, the top Swiss bathroom brand" and "Marcel Wanders" design brand Moooi, jointly presented the WONDERLAND Art Exhibition, using a unique immersive exhibition environment to bring a visual and tactile double feast to the audience, and grandly opened the prelude to this cross-border design festival.
Marcel Wanders and Ms. Yan Mi, Editorial Director and Publisher of ELLEDECO Home Gallery, appeared on the same stage, and started a whimsical and fantastical design exchange with the elite Chinese designers on the scene. They had a series of in-depth exchanges on topics such as "how design can transcend cultural countries to persuade consumers, and how to perceive the impact of AI on design".
When asked how designers stay inspired and keep out, Marcel Wanders has his own opinion: "When people are looking for inspiration, they choose to take a vacation and see different landscapes. But for me, my inspiration comes from all the problems I face, I have problems, I look for solutions, and when I solve them, I naturally find my own solutions, and this becomes my inspiration. ”
[Cultural accumulation, design rebirth with regional characteristics]
In Chengdu, which has the cultural heritage of the ancient capital for thousands of years, the "Design Source, New Wonderland" Imagination Master Forum has added a heavy humanistic color. The Chengdu event also gathered a large number of local and surrounding designers and design culture enthusiasts. At the event, Guan Di, Content Director of ELLEDECO Home Gallery North China, Marcel Wanders and Chinese designers had a series of in-depth exchanges on topics such as "Today's Design Trends, Industry Challenges and Consumer Needs, and Chinese and Western Design Concepts".
When it comes to the Chinese and Western views on porcelain design and the significance of the "craftsman spirit" in the times, Marcel Wanders expressed his opinion: "The craftsman spirit is a kind of concentration, which is closely related to technology, skills, and all aspects of manufacturing. There are different crafts around the world, and I think craftsmanship is a way to make something, to show people's love for something and their desire for excellence. Good craftsmanship takes time to precipitate and work hard to build. I hope to work with these people in the future to create something better. ”
The signing event opens a new chapter
Design giants join forces to open a new chapter in the brand's leap
Horses gallop and whimsical. At the event, Hao Xudong, general manager of L&D's aesthetic ceramics brand, reviewed the cooperation process with Marcel Wanders, he once again elaborated on the opportunity to cooperate with Marcel Wanders, and reviewed the background of cooperation with Marcel Wanders, whose works cover multiple design fields and are exhibited in the world's top art institutions.
Hao Xudong pointed out that Mr. Marcel Wanders' international influence, professional depth and partner selection criteria are highly consistent with L&D's brand concept of pursuing sustainable and high-quality development.
After two years of communication and cooperation negotiations, L&D Weimei Ceramics and Marcel Wanders completed an online signing ceremony at the 2022 new product launch conference of L&D Weimei Ceramics.
In 2024, Hao Xudong, general manager of L&D Weimei Ceramics brand, completed a solemn and formal signing ceremony on behalf of the brand and international design master Marcel Wanders. The two parties solemnly signed the brand signing certificate, shook hands and exchanged certificates, so that Marcel Wanders officially became the signed designer of L&D Weimei Ceramics brand.
This marks a new beginning for the L&D aesthetic ceramics brand, symbolizing the brand has opened a new strategic development stage, and indicates that an era that integrates Eastern and Western design wisdom and leads the transformation of the ceramic design industry may be born. The partnership with Marcel Wanders has brought a powerful impetus for innovation and change to the global ceramic design community.
At the same time, this cross-border cooperation also shows L&D's determination to actively seek breakthroughs and lead the industry trend. It promotes the cultural integration and innovative exploration of the brand from a global perspective.
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This dialogue between Chinese and Western art and design, which aims to "exchange wisdom, share achievements, and create value together", not only triggered profound and extensive reflection and enlightenment, but also built a precious bridge connecting the interaction and exchange between the East and the West in the field of art and design.
L&D Weimei Ceramics and Marcel Wanders jointly created the "Master Series" new product shockingly, condensing the outstanding wisdom and ingenuity of L&D Weimei Ceramics and Marcel Wanders, so that L&D Weimei Ceramics' products from the traditional home decoration materials to the artistic and design soul of the living space carrier, to achieve a double leap in product quality and aesthetic value.
L&D has always been committed to innovation and breakthrough in technology research and development, and at the same time, actively seeks in-depth cooperation with world-class design masters such as Marcel Wanders (Marcel Wanders) to carry out unremitting exploration in the field of aesthetics.
In the future, L&D Weimei Ceramics will also join hands with more leaders in the design industry to continue to innovate in the broad dimension of aesthetic design and life application, and strive to make the products reach a wider range of consumer groups, so that the public can feel its unique aesthetic charm, and at the same time meet the pursuit of high-quality design by a small number of elite groups, so that every user can find an ideal choice that meets their own aesthetic and life needs in the product.
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