Recently, the shortlist of the high-profile Wow Food 2024 product track was officially announced, and Huishan Milk's two star products, zero sucrose yogurt (sharing pack and original flavor) and luxury Jersey 4.3g pure milk, successfully entered the finalist list of the FBIF Wow Food Innovation Award (dairy group).
The FBIF Wow Food Innovation Awards are dedicated to discovering innovative products in the global food and beverage industry, recognising and recognizing the most outstanding innovations. Since its launch in 2017, the award has become a vane of innovation in the food and beverage industry with its authority and influence. This year's competition attracted many corporate teams and excellent works from all over the world to participate in the competition, and the competition was extremely fierce. Under the professional and rigorous evaluation of university professors and students, public judges and the Wow Food judging and advisory panel, Huishan Milk's two star products were able to stand out and enter the finals after layers of screening, which shows its extraordinary strength.
With the gradual improvement of global health awareness, consumers' diversified demand for dairy products has also emerged, and healthy new dairy products represented by zero sucrose are becoming more and more favored by consumers. The zero-sucrose yogurt (shared pack, original flavor) shortlisted for the finalists is a healthy yogurt launched by Huishan Milk in response to this trend. The product is 100% fermented with its own raw milk source, with 95mg of high-quality and high calcium per 100g of yogurt, and the content of high-quality milk protein is as high as 3.3g, which is 43% more than the national standard, and the dense nutrition is better Appetite.
In the dairy market in recent years, in addition to the precise control of sugar, consumers have gradually become the focus of their milk source, and even have a tendency to advance from "choosing good milk" to "choosing good cows", especially the high-end milk represented by Jersey milk, the "nobility of milk", is becoming the new favorite of the current market. The luxury Jersey 4.3g pure milk shortlisted this time can be said to be the outstanding achievement of Huishan Milk in the high-end milk market. As one of the earliest enterprises in China to lay out Jersey milk source, Huishan Milk has the largest Jersey cattle breeding base in China, as well as pure Jersey cattle breeds from the English Channel, and occupies the excellent ecological environment of 42° north latitude golden milk source belt + rare black soil, which provides a solid foundation for the quality of Jersey milk. The luxury Jersey 4.3g pure milk created by its ingenuity not only has a calcium content of about 1.5 times that of ordinary milk, but also a high-quality protein content of up to 4.3g/100ml, refreshing the industry's nutritional "ceiling" and providing consumers with higher quality nutritional choices.
In the current fierce competition in the dairy market, Huishan Milk has always adhered to the core of quality and only made high-quality products that are valuable to consumers. After 73 years of development, Huishan Milk has built a whole industry chain management model from forage planting to dairy processing, and has won the trust of consumers with high-quality milk sources and strict quality control. The shortlisting of Zero Sucrose Yogurt (Sharing Pack, Original Flavor) and Luxury Jersey 4.3g Pure Milk is not only the industry's recognition of the quality of Huishan Milk, but also an affirmation of its innovative strength. It is believed that in the future, with the continuous efforts of Yuexiu Dairy Research Institute and Product Innovation Workshop, Huishan Milk will further increase its category innovation, integrate the advantages of milk source and technological innovation, create more healthy dairy products that meet the needs of consumers, and create more possibilities for the development of the industry.