What do the three words "Baek Jong-won" mean in Korea?
Baek Jong-won, a well-known businessman in the Korean culinary scene, is known as the "Culinary President". Currently, he is considered the most popular and trusted culinary celebrity in Korea.
Maybe I haven't eaten at the restaurant under his name, but I will definitely have the experience of "passing by"...
Baek Jong-won runs Sinchon Restaurant, Hanshin Food Stall, Hong Kong Hotel 0410, Honjia, Misho 0410, Station Udon 0410, Paik's Cafe, and more.
He runs almost every type of restaurant, including meat, Chinese, Korean, noodle and café. One of the most representative is the registration of thin-sliced pork belly and beef pork belly as a trademark. Based on these abilities, Baek Jong-won became a successful entrepreneur in South Korea in 2013.
After 2014, he was frequently invited to appear on TV shows, transforming him from an entrepreneur to a popular entertainer, and was even nominated as a candidate for the SBS Awards in 2018.
(Part of the program starring Baek Jong-won)
In short, Bai Zhongyuan's popularity in South Korea is on par with China's teacher Wang Han, who is "imitated and imitated".
"I believed in Baek Jong-won, so I bought it......"
According to a report by Yonhap News Agency on April 6, Mr. A (40), a self-employed person living in Incheon, South Korea, purchased a boxed lunch at a CU convenience store (as shown in the picture above) after finishing work at 10 p.m. on the 24th of last month. When I was eating spicy fried pork, I chewed something with a strange taste, and when I spit it out, I found that it was actually a plastic lid. A said that he chose this lunch box because he trusted Bai Zhongyuan, and he was really frightened when he ate such a plastic lid.
The lunch box is produced and sold by CU convenience stores in cooperation with Baek Jong-won. A immediately reported this fact to the customer service center of the convenience store headquarters, and the convenience store said that it would ask the food manufacturer to contact A. However, after confirming the fact that A had reported to the Food and Drug Safety Department (hereinafter referred to as the "Food and Drug Administration"), the manufacturer said that he had nothing to do and had no compensation measures.
According to the results of a survey conducted by the Food and Drug Administration, the plastic in the bento box is the lid of the cooking oil used in the preparation of spicy stir-fried pork. According to the Food and Drug Division, the raw materials and packaging containers used in the fried pork were inspected, and it was found that the foreign body reported by A was the same shape and material as the edible oil cap used by the food manufacturer.
The Food and Drug Administration notified the manufacturer and imposed a sanction, forcing the manufacturer to admit its mistake and say that it would thoroughly manage hygiene to prevent foreign substances from entering the food again.
Convenience stores and manufacturers, which have always ignored customers' feelings, have undergone a 180-degree change in their attitudes after an investigation by the Food and Drug Administration and media exposure.
The manufacturer re-contacted the customer, acknowledged the presence of foreign objects, and solemnly apologized for the unsatisfactory part of the product management and customer service process. Convenience stores have also issued position statements with similar content. The manufacturer and convenience store also said that they would visit in person to apologize.
A said: "Not even small foreign objects can appear in food, but how can such a large plastic appear in the lunch boxes made by large enterprises? I may have eaten a foreign body without knowing it before, which is very worrying. This incident needs to be publicized so that companies know what consumers are afraid of. "
CU convenience store headquarters said, "We apologize for the inconvenience caused in terms of product quality. In addition to the solemn apology, we will continue to communicate with customers to resolve compensation plans. In the future, we will strive to improve and prevent similar problems from happening again. "
Because of the strict management of food in convenience stores and the blessing of the name "Baek Jong Won", consumers could have chosen food with peace of mind, but after this problem appeared, consumers could not help but put a question mark on the food safety of convenience stores. In addition, the practices of convenience stores and food manufacturers are also frustrating for consumers when problems arise. It is hoped that all manufacturers can carefully inspect and manage the food production process to avoid similar situations next time. I also hope that compatriots can actively defend their rights when they encounter this situation and expose these incidents through the Internet, after all, the power of public opinion is very strong.