Price reduction, price reduction again, BYD played the price war slippery. This time it is not BYD's main brand, but its luxury pure electric brand Denza, whose N7 model, which will only be officially launched in 2023, ushered in an annual upgrade this year, not only adding 550km of range, reducing the starting price by more than 60,000 yuan, but also LiDAR and high-priced assisted driving functions are optional.
It is understood that this new Denza N7 has launched a total of four versions, the official guide price is 239,800 yuan - 329,800 yuan, due to the addition of 550km range, ushered in the price reduction space, the starting price has been reduced by more than 60,000 yuan, reducing the threshold of luxury pure electric SUV at the same time, but also allowing users to have more choices, with a very high sense of value and quality-price ratio to redefine the luxury pure electric SUV value benchmark.
In the industry, the integration and innovation of intelligence and electrification has been recognized as the theme of the second half of the competition of new energy vehicles, so BYD is not simply to improve the battery life, or simply reduce the price into the market, but to use a combination of punches, intelligent driving, intelligent chassis, intelligent cockpit and electric platform integration, in order to be intelligent, comfortable, luxury and other aspects of the overall leadership of the same level.
In terms of intelligent cockpit, the new Denza N7 is equipped with the DiLink system, equipped with a 6nm process chip, a 5G intelligent network connection system, and a smart six-screen screen, making every trip full of fun. At the same time, the all-scene intelligent voice has been upgraded with new functions such as voice shortcuts, multi-vehicle smooth connection, DENZA treasure box, and DENZA sound activity, so that you can command everything with your mouth.
In terms of intelligent driving, the new Denza N7 is equipped with the "Eye of the Gods" high-end intelligent driving assistance system, and some models are equipped with 33 integrated driving and parking sensors such as ultra-long-range and high-precision dual lidars, which support full-scene driving assistance such as high-speed piloting, urban piloting, short-distance valet parking, and dead-end road parking.
In addition, the new DENZA N7 is also equipped with a sentry mode, which stands guard for the owner wholeheartedly and all the time, and automatically records a video to provide evidence for subsequent accountability when the vehicle is damaged.
In terms of intelligent chassis, the new Denza N7 inherits the comfort gene of Mercedes-Benz chassis, and is equipped with the Yunlin-A intelligent air body control system, which has been upgraded from the previous single-chamber air suspension to a double-cavity air suspension, which is more adaptable to the road surface, and combines with the deep integration of the road surface preview function to meet the diversified driving needs of users for comfort, control and safety.
When passing over speed bumps, manhole covers, seam roads and potholes at medium and low speeds, the suspension becomes softer in advance, reducing body vibration and improving ride comfort;
In addition to the comprehensive upgrade of intelligence, high-efficiency power has also evolved again. The new DENZA N7 is based on the upgraded version of the e-platform 3.0 DENZA, adopts the global 800V high-voltage architecture, and is the world's first high-power dual-gun supercharging, without picking piles or environments, and charging 350km in 15 minutes at the fastest, making long-distance travel more relaxed.
For winter car use, the new Denza N7 is equipped with intelligent pulse self-heating technology, which shortens the full charging time of the battery temperature at -20°C by 25%, breaking the curse of slow charging and short battery life in the north.
Of course, the new Denza N7 also has changes in appearance, with a new front face design, which is more in line with the aesthetics of young people and young families, and the whole vehicle is elegant and stretched, and is equipped with large-size suspended wheels, showing a sporty atmosphere and a million-level sense of luxury. Not only that, the new Denza N7 also draws inspiration from West Lake and adds a new West Blue exterior color to meet the personalized needs of more users.
As synonymous with luxury and comfort, the N7 seats are all comfortable, including an upgraded electric four-way adjustable steering wheel, automatic anti-glare exterior mirrors, streaming media interior mirrors, and 5D cloud ergonomic seats, bringing drivers a comfortable and comfortable driving experience.
The rear seats are equipped with an entertainment screen, a soft vanity mirror, a heated seat, a 2-speed suction ventilation, and a 10-point massage, creating an exclusive pampering experience for the queen, while the rear seats are equipped with electric backrest adjustment, 2-speed suction ventilation, 10-point massage, and a rear armrest screen looking up at the same style, plus the generous space brought by CTB technology, making the new Denza N7 enjoy the same privilege as a million-dollar D-class executive luxury car.
As the only luxury performance electric SUV with intelligent and electric integration within 1 million yuan, the new Denza N7 has created a 300,000-level luxury car market value benchmark with a strong quality-to-price ratio with its core product strength and unique sincere price, bringing the optimal solution for high-quality travel for multiple users.