All of the statements in this article are based on reliable sources and are reproduced at the end of this article
Preface
Over the years, BYD has made great progress in the new energy vehicle market, not only far ahead of other car companies in the domestic market, but also in the international market.
At an event on March 23 this year, BYD signed an order for nearly 1,000 units, once again refreshing Brazil's historical record.
The domestic 110-kilometer endurance Song PLUS sells for 150,000 yuan, but the Brazilian 51-kilometer Song PLUS actually sells for 330,000 yuan, and sometimes it can't even be grabbed! Why is the low-end "BYD", which is ridiculed by the Chinese people, so favored by Brazilian consumers?
Why did BYD "enter" Brazil
BYD is a leading company in China's automotive industry, with a strong performance in the domestic market in recent years, and its overseas business is also showing vigorous growth.
This "entry" into Brazil is considered an important symbol of BYD's re-impact on the global market.
With its value-for-money quality and leading technological prowess, BYD has won widespread praise around the world, especially in Brazil, where the public has no resistance to BYD cars.
The timeline of BYD's plan to build a factory in Brazil shows that since 2017, BYD has begun to set up production lines in Brazil, and in just a few years, it has realized the transformation from a single production line to multiple production lines.
The process of improving the industrial chain not only shows BYD's strong production capacity, but also provides a lot of jobs for the local area, which has played a good role in promoting local economic growth.
Why did BYD choose Brazil?
Brazil has the largest population and the largest land area in Latin America, as well as the largest market in Latin America, and this huge potential demand is undoubtedly a great stimulus for BYD.
As a "BRICS" country, Brazil's development prospects are very broad, and its growth space is very similar to that of China 20 years ago, which also makes BYD see the hope of success in the Brazilian market.
The continuous improvement of the Brazilian market environment, such as the simplification of production and sales processes by the Brazilian government, has provided BYD with favorable external conditions.
In fact, in addition to BYD, there are many other countries that have invested in Brazil, such as Toyota of Japan, Hyundai of South Korea, Volkswagen of Germany, etc., and many other well-known car companies have increased or plan to increase investment in the Brazilian market.
China's Great Wall Motor's investment in Brazil has provided valuable reference and experience for BYD's development in Brazil.
"BYD kills madness in Brazil"
BYD recently won an unprecedented victory at an event held in Brazil, receiving a record order of nearly 1,000 units, and at this press conference, the BYD Song PLUSDM-i model with a length of 51 km received widespread attention, with a total of 248 units sold, accounting for 1/4 of the total sales.
The domestic price of the 110-kilometer version of the car is 150,000 yuan, but in the Brazilian market, the entry-level version with less than half the range and only 51 kilometers is sold at a sky-high price of 330,000 yuan, but this still can't stop the enthusiasm of the Brazilian people for the BYD Song PLUS DM-i, and even the demand exceeds supply.
In the Brazilian market, the popularity of BYD products can be seen.
Whether it is BYD "Qin", "Song", or the new "Dolphin", they have achieved good sales results in Brazil.
Such excellent sales results are closely related to the downturn of Brazil's local automotive industry chain!
Due to the lack of adequate charging facilities for the Brazilian population, BYD quickly launched an app called "BYD Recharge", which integrates Brazil's car charging equipment and applies it to the charging system of electric vehicles.
In addition, the Brazilian market is inherently environmentally friendly, and as early as the 90s of the 20th century, Brazil has been encouraging the extraction of ethanol from crops such as sugar cane and corn as an energy source for vehicles.
This environmental protection concept coincides with BYD's concept of new energy vehicles.
BYD Chairman Wang Chuanfu has made it clear that the company is developing a hybrid electric model for the Brazilian market that combines ethanol fuel and electric energy charging, a decision that has won praise from the Brazilian people!
However, the Brazilian government is not fully supportive of foreign investment in the domestic market, and the local government has taken some measures to protect domestic auto companies.
The Brazilian government, known as the "King of Taxes", announced that it would impose import taxes on new energy vehicles from January this year, a policy that will help stimulate the rapid development of local automakers, provide more jobs, and promote the development of related industries.
In addition, the Brazilian people are eager to establish their own car brands, so they have extended an olive branch to Chinese car manufacturers, hoping to learn some advanced technologies from Chinese industry.
BYD has set up several factories in Brazil, including a commercial bus plant, a passenger car plant, and a self-developed battery plant.
However, for the location of the factory, the Brazilian government has clear regulations that require the site to be located in some relatively underdeveloped areas, which is beneficial to both parties.
This can not only reduce BYD's labor costs, but also stimulate local industries, increase local employment opportunities, and increase local employment opportunities.
In addition to Brazil, BYD is also actively expanding in other markets around the world, establishing factories in Spain, Chile, India and other countries, and establishing a new energy vehicle production base with a capacity of up to 150,000 units in Thailand to meet the market demand in Thailand and Southeast Asian countries.
Wang Chuanfu once said that in the future, domestic independent brands will definitely occupy a larger proportion in the international market, so that BYD will reach a new height.
"BYD" is used all over the world
2023 is an extremely important year for BYD, which has performed very well in exports, exporting a total of 230,000 cars, an increase of 337% year-on-year.
This achievement not only makes BYD one of the best-selling automakers in many countries in the world, but also marks that the BYD brand has successfully entered the market of 78 countries around the world.
In most of these countries, where car shortages are widespread, BYD has expanded its domestic production capacity to meet global market demand, with an annual production capacity of 6 million vehicles.
According to relevant sources, BYD's sales abroad will increase by three to five percent, and may reach a maximum of about 700,000.
In the world, the BYD brand has entered more than 70 countries and regions, more than 400 cities, won many international awards, and foreign agents have also vigorously promoted BYD, making contributions to BYD to the world.
BYD has built a number of brands and accelerated its development towards high quality and high quality, such as its first product, the U8, which reached an astonishing result of 1,593 units in the first full delivery period of the market, breaking the million-level monthly sales record of China's own brands.
In the fierce competition in the global auto market, BYD is gradually catching up with internationally renowned auto brands with its excellent product strength and strategic foresight.
In the case of Kia, although its sales abroad have always been among the best, it is likely to surpass Kia in the next few years due to BYD's expanding business around the world.
BYD - the pride of national enterprises
BYD, founded in 1995, only made batteries for mobile phones at the beginning, and after seeing the prosperity of the domestic automobile market, it chose to "enter" the field of new energy.
Despite being questioned at first, BYD has gradually reversed the cheap image of domestic cars with amazing perseverance and innovative spirit, and has made a name for itself in the global market.
When BYD was just starting out, BYD followed Toyota's "Corolla" model and launched the BYD F3, which sold 63,000 units in 2006.
However, in the process of development, BYD also faced many problems, such as product quality, design defects and lagging brand image.
BYD did not stop there, but focused its research on new energy, laying the groundwork for its future rise.
BYD hired the company's chief designer in 2012, and his joining has greatly improved the appearance and interior aesthetics of BYD cars, and he has cleverly integrated Chinese "Chinese dragon" elements into its appearance, giving BYD a new image.
Subsequently, BYD launched the e-platform 2.0, the application of this innovative platform, which further enhanced the technical content and market competitiveness of BYD automobiles.
After the success of the new energy model "Han", it marked that BYD had gained a firm foothold in the new energy vehicle market.
With the rapid development of the new energy vehicle business, BYD's position in the domestic market has gradually risen, and its new energy vehicle sales have continued to rise, unlike other domestic automobile brands such as Changan, Geely, and Great Wall, BYD's performance in the field of new energy vehicles is particularly outstanding.
The real rise of BYD Auto is due to the release of the DM-i super hybrid system, the advent of this technology not only improves the power performance and fuel economy of BYD Auto, but also makes a qualitative leap in its competitiveness in the new energy vehicle market.
In 2023, BYD achieved two all-time records in terms of sales volume and revenue, ranking among the world's leading companies in the field of new energy, demonstrating its strong vitality and development potential.
Whether it is a choice at a crossroads or persistence in a difficult situation, BYD has always adhered to its original intentions, and with unremitting efforts and innovative spirit, it has finally achieved a gorgeous transformation from a battery manufacturer to a global leader in new energy vehicles.
epilogue
BYD's corporate mission is "technological innovation for a better life" and its vision is to "reduce the earth's temperature by 1°C", which fully demonstrates BYD's environmental ambitions.
In the future, BYD will work with world-class partners to provide more environmentally friendly and efficient mobility services for the automotive industry.
Kudos to national enterprises!
Information sources:
Song PLUS sells 248 units a day, with a range of only 51 kilometers and sells 330,000 yuan
Global Network - the "battleground" of global car companies! China's new energy vehicles, shot!
Xinhua Press - BYD announced its entry into the Greek passenger car market and accelerated its expansion in Europe
Straight News - Brazil: Unconsciously it has become a "must fight" for international car companies