According to the official website of the State Administration for Market Regulation, Polestar has decided to recall some domestic Polestar 4 models in China due to potential safety hazards in some of its models. As for the number of models involved, it reached 1,867 units. Considering the sales performance of the Polestar 4 in the domestic car market, this recall is still quite impressive.
Polestar 4
It is understood that the models recalled this time are mainly some of the 2023-2024 domestically produced Polestar 4 pure electric models produced between November 29, 2023 and February 1, 2024.
As for the reason for the recall, it is because there is a problem with the brake controller software of the vehicle involved, which may trigger the brake control degradation of the vehicle involved.
In this case, the functions such as braking electronic power assist of the relevant vehicle are invalidated, so that the braking efficiency is weakened, thereby causing potential safety hazards for users.
In this case, if the relevant user unfortunately encounters a brake failure prompted by the vehicle instrument, it is recommended to maintain a safe following distance. At the same time, when braking, it is also necessary to increase the brake pedal force.
Polestar 4
In light of this, Polestar has decided to recall these models. In addition, the software is upgraded free of charge for these vehicles within the scope of the recall, so as to ensure the safety of users' vehicles.
It is worth noting that this recall will be mainly implemented through vehicle remote upgrade technology. If a user's vehicle cannot be recalled through the remote upgrade technology, Polestar will proactively contact the user to resolve the issue.
It should be said that for Polestar cars, the current recall due to quality problems is not good news. On the one hand, Polestar does not have a high level of recognition in the domestic auto market.
Polestar 4
In terms of market ownership, Polestar is also facing the problem of opening up the market. After the launch of the Polestar 4 in the domestic car market, it did not achieve too impressive sales results.
At this time, a recall in the domestic market due to quality problems may raise questions about the brand's quality control. Of course, this recall, to a certain extent, also demonstrates the brand's sense of responsibility.
On the other hand, the 2024 Polestar 4 will not be launched in the domestic car market for a long time, and it may suffer from the fish in the pond. It is understood that the delivery of the domestic Polestar 4 in 2024 will only officially start at the end of January this year.
Polestar 4
However, in terms of sales, its performance is not very good. According to the industry's comprehensive sales data, in January 2024, the monthly retail sales of Polestar 4 will be 186 units.
Obviously, this sales figure is not outstanding. However, considering that its deliveries only began at the end of January, this sales performance is not difficult to understand.
However, what is surprising is that in February 2024, the monthly retail sales of Polestar 4 not only did not rise, but showed a sharp downward trend.
Polestar 4
According to industry comprehensive sales data, in February 2024, the monthly retail sales of Polestar 4 were 74 units. Compared to the previous month, Polestar 4 sales fell by 60.12%.
Obviously, in February 2024, the monthly retail sales scale of Polestar 4 is indeed a little lower, and the month-on-month decline is too high.
It is worth noting that in February 2024, although the overall sales of domestic new energy vehicles showed a sharp downward trend, the month-on-month decline was much lower than the sales decline of Polestar 4 in the same period.
Polestar 4
Therefore, from this perspective, it would be unfair to blame the sharp decline in sales of the Polestar 4 on the overall environment of the auto market.
In this case, the Polestar 4 has been recalled in the domestic car market due to safety risks, and it is worth thinking about whether this will have a certain impact on the market development of the 2024 Polestar 4.
Probably due to the impact of market competition, Polestar launched a good range of preferential measures for Polestar 4 in March this year.
According to official information, on March 7 this year, Polestar officially announced that it would launch a discount of 60,000 yuan for all Polestar 4 models.
Polestar 4
The promotion is valid until March 31 this year. However, it is worth noting that only 100 units were sold in this price reduction campaign. Therefore, it should not have much effect on its sales boost.
In my opinion, considering the increasingly fierce competition in the car market and the fact that the Polestar 4 has been recalled due to quality issues, how to boost the market performance is already a problem that Polestar has to think about.
If not handled properly, then Polestar 4 may face an even more competitive market. Polestar can't afford to be careless.
Here, we hope that the Polestar 4 can find effective measures to boost the market performance, so as to improve the sales performance of this model and obtain better prospects in the domestic car market.
Polestar 4
Finally, the sales data of the models involved in this article are derived from the comprehensive sales data of the industry released by the third-party platform, and the data description of the third-party platform shows that it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
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