Henan Economic Daily reporter Cao Yongfei correspondent Du Zenghe
Bees are recognized labor models in nature, and beekeepers are the cultivators who lead these labor models.
In the middle of Xun county Junzhou Avenue there is a beekeeping company, obscure adherence to more than ten years, the previous few years of the name is not known, can only say that the capital protection operation, this year began to burst the network, the enterprise opened a profit fast lane, this enterprise is Henan Dashan Green Food Co., Ltd. Recently, the reporter interviewed the company on the spot.
E-commerce brings new business opportunities
The garden-style factory area, spotless machines, and busy workers are the good impressions left by the mountain bee industry on the reporter. In the general manager's office, the company's general manager, Gu Genxi, received the reporter warmly.
"I used to work in the Animal Husbandry Bureau of Xun County, and later responded to the call of my superiors to go to the sea to do business, and I did beekeeping and selling honey. In 2007, Henan Dashan Green Food Co., Ltd. was established, the main task at the beginning was beekeeping, selling honey, manual packaging, and now it is advanced equipment, there are more than 100 employees on the job, technical personnel account for 20%, and the annual production of honey is 2500 tons. The violent manager said happily, "In the past few years, the sales channels mainly rely on running business, there are more than 500 stores in the country alone, like China Resources Vanguard, Yichu Lotus, Meitehao, Century Lianhua have our mountain products, in the past two years due to various influences, sales have been declining, this year has really improved, every day just live with goods there are thousands of orders, enough for workers to be busy." ”
The reporter learned that Dashan Company originally only did traditional offline sales, single form, and even appeared to be unable to afford the phenomenon of workers' wages, last year in the Xun County Bureau of Commerce, set up an e-commerce operation center, after expert guidance, training, employees skillfully mastered the online live broadcast, operation and other means of promotion, through Ali, Taobao, watermelon video, Kuaishou and other multimedia live broadcast with goods, there are more than 4,000 orders per day, monthly online turnover reached more than 800,000 yuan, Dashan Bee Industry has also been listed by the county as a network red entrepreneurship practice base and an online goods supply base in Junxian County.
Strict management of product excellence
Accompanied by Liu Shina, director of the company's office, the reporter and his party walked into the processing workshop to inspect the field, and the workers were grasping the filling, packing, sealing and preparing for export transportation, each performing their duties, a busy scene.
At the live broadcast site, several girls are introducing the production process and advantages of dashan honey to netizens.
"Our honey source is mainly from Inner Mongolia, Xinjiang, Taihang Mountain and other places, there are a number of professional beekeeping teams, perennial with the flower of the place to put bees, and then send high-quality honey to the factory, this is a standardized GMP sterile production workshop, there is a strict product inspection system, there is a professional R & D team, the company's "Hekang Dashan" brand honey is a famous trademark in Henan Province, that is to say, from the honey source to the table have a strict management system, these are just customers under the order waiting for shipment. Director Liu introduced us in detail.
The reporter saw that in addition to ordinary honey, the warehouse also placed high-end bee products of the same origin as food and medicine, such as: ginger honey, hawthorn juice honey, honey glue paste, etc., according to reports, these products are not only sold in major pharmaceutical companies in the country, but also sent to all parts of the country through e-commerce orders every day, meeting the consumer's pursuit of high-quality products.
Sweet career is different
When talking about how to make the enterprise bigger and stronger, Tyrant said: At present, with the improvement of people's living standards, the enhancement of health awareness, the society has entered the era of great health, green food and natural food will be more and more favored by consumers, and honey as a pure natural food, is nature to give human nutrition, must have a strong market potential, and now the company is planning to combine more than 500 stores in the line with online, and gradually develop into an offline experience, online purchase of the consumption system, So as to achieve the OTO new retail sales model, while the company and Baidu, today's headlines, WeChat public account and other new media jointly promote the Dashan bee series of products, make full use of big data, push to accurate customers, and continuously expand the popularity of products, so that more consumers fall in love with Dashan honey, eat Dashan honey, I believe our sweet cause will be sweeter.