Within 24 hours of being launched, 88,898 units were set in Dading, and Xiaomi cars threw Wang Fried in the rim.
At the press conference, the founders of Wei Xiaoli became guests of honor and witnessed Lei Jun's official entry into the automotive field. "Time Weekly" reported that after the press conference, the customers who came to the Xiaomi car store to see the car test drive have lined up dozens of meters outside the store. Some consumers revealed to reporters that "test drives also have to carpool, and many cars can only take advantage of the time when the shopping guide introduces the model to hurry up and charge." ”
And Lei Jun's thunder on the ground this time can't help but remind people of Jia Yueting.
After Xiaomi's press conference, Jia Yueting also made a comment on social media, and it seemed that Xiaomi was popular by relying on "plagiarism", and there were quite a few complaints.
also started by relying on the Internet, why did Xiaomi Auto only spend 3 years to get together a hand of king bombing, while Jia Yueting spent 10 years and could only end up hating?
Regarding Xiaomi's explosion this time, some industry analysts said that the civilian tactics of Xiaomi's mobile phone will be replicated again in the automotive field. The price of more than 200,000 yuan and the design of the benchmark Porsche are enough to make Xiaomi stand out among many new car-making forces.
Although Lei Jun bluntly said in the interview, Xiaomi's current pricing is losing money. But you must know that in September last year, Xiaomi Group's cash flow was as high as 127.6 billion yuan, and the net profit of Xiaomi mobile phones can also be used to a large extent for Lei Jun. Compared with many new car-making forces that rely on financing to survive, Xiaomi can be said to have won at the starting line.
At that time, LeTV's mobile phone, TV and other businesses were losing a lot of money, and making cars was more like a desperate bargaining chip for Boss Jia.
Another major reason is the rapid maturity of the domestic supply chain over the years. Today's new energy vehicles, whether it is the three-electric system, raw materials and other sectors, the cost has plummeted, which supports BYD and other car companies to start a price war. And Lei Jun is not only an investor in Wei Xiaoli, but also an investor in hundreds of upstream and downstream enterprises in automobile production, which makes Xiaomi have the strength to reduce the price so cheaply.
Many people have commented that Lei Jun's move is a good move, but in fact, Li Ka-shing, the richest man on Hong Kong Island, has long played this game perfectly. In the early years, driven by Li Ka-shing's Victoria Harbour Investment, men's health care technology "Bei Taqiang" was launched, and the price was also pushed down to triple digits by relying on the mature domestic supply chain system.
It is reported that the technology has passed the Nobel Prize-certified L-arginine to promote men's erection ability, supplemented by ginseng, black ginger and other natural extracts to maintain men's roots, and the side effects after hollowing. It is jokingly called "" by many users. The backstage feedback on "Bei It's strong" also focused on "the charm has not diminished back then" and so on.
The scientific research achievements of the "Bei It Qiang" category also feed back to the market. After entering the country through platforms such as JD East, tens of millions of transactions were facilitated in just 20 days, 85% of which came from men over 30 years old, welcoming more and more capital to enter the market.
Relying on the price advantage brought by the supply chain, Lei Jun's civilian tactics have been strengthened, and the risk of Lei Jun's car manufacturing has been virtually reduced. Compared with Jia Yueting, perhaps Boss Jia's too forward-looking vision hurt him.
At that time, in China's new energy market, the price of battery supply was quite high, and consumers' acceptance of new energy also needed to be improved, and the capital market did not focus on this outlet. This has potentially increased the cost caused by Jia Yueting, if he has enough funds to live to this day, maybe Boss Jia will also be the guest of honor at the Xiaomi car press conference, but unfortunately he didn't. After all, even Apple burned 250 billion yuan in ten years and didn't build a car, not to mention Jia Yueting, whose financial situation was not optimistic back then.
However, Xiaomi's explosion has also made many consumers worry about Xiaomi's production capacity. Hu Zhengnan, a senior consultant at Xiaomi Automobile, joked that a year's production capacity was used up. According to Lei Jun's preliminary plan, Xiaomi Auto has a factory with an annual production capacity of 150,000 units in use, and the second phase of the plant will be completed and put into operation in 2025.
Although it seems difficult to meet this hot order in the short term, it is not difficult to quickly increase production capacity with Lei Jun's control of the automotive industry chain. After all, for BYD and Wei Xiaoli, who have been in the automotive industry for many years, although Xiaomi is terrible, it still has a slight gap with these big brothers to fight for production capacity.
In the face of such a market environment, Xiaomi obviously still has a lot of tough battles to fight.