Lei Jun's wife made her first appearance, wearing professional clothes to show her ability, and took her friend Deng Wendi to experience Xiaomi SU7
Xiaomi SU7 is undoubtedly the car that has attracted the most attention on the whole network today. You may not like it, but you have to admit that its influence is too great. For a while, the whole people were talking about this car.
Even Lei Jun's wife, Zhang Tong, who never showed up, appeared for the first time. When some netizens went to see the car, they happened to meet Zhang Tong and his friend Deng Wendi to experience Xiaomi SU7 together. Zhang Tong was very capable in professional clothes that day, and he did have the demeanor of a top rich wife.
Zhang Tong is usually very low-key, there are almost no photos of her on the Internet, and there is never news about her. Lei Jun almost never mentions his wife in front of people. Zhang Tong also did not participate in Lei Jun's business, and has always been at home with peace of mind and teaching his husband and children. Zhang Tong made a rare appearance this time, and naturally he also hoped to help Lei Jun and better promote Xiaomi SU7.
Deng Wendi, who was accompanied by Zhang Tong, is not an ordinary person. This famous Chinese-American socialite has a high reputation around the world, and as Murdoch's ex-wife, she has befriended high-ranking officials. Wendi Deng's methods are also admirable. In her early years, she was just an ordinary college student in Guangzhou, but later met an American, and went to the United States to study through his connections, and later married her and got the status of an American.
Later, she chose to divorce, and seized the opportunity to work in a news and publishing group, and gradually caught up with her boss Murdoch, and became Murdoch's fourth wife.
Although the marriage between the two ended after 13 years, and Wendi Deng did not share much property, she gave birth to two daughters for Murdoch after all, and she has also wandered in the upper class society of the United States over the years and accumulated a lot of contacts. Wendi Deng represents the wealthy class.
If a large number of rich and famous ladies can also buy Xiaomi SU7, it will be the best advertising effect. There is a difficulty in making cars for Xiaomi, that is, the prejudice of netizens. In the eyes of many people, Xiaomi is the representative of low-end brands, and it is cost-effective.
However, Lei Jun positioned this car as a mid-to-high-end car, which faced a difficulty. How can Xiaomi break the inherent impression of consumers and reshape Xiaomi's brand value?
BYD also had a trick before, they invited many celebrities to become BYD owners, Cao Dewang, Yu Minhong, He Youjun and others have bought BYD cars.
Maybe now Lei Jun also wants to use this trick. Why did Audi become a representative of luxury cars back then, but because Audi became an official car, and many leaders had Audi. Therefore, many wealthy people have followed suit to buy Audis.
Xiaomi SU7 got 50,000 orders when it opened the order, which can be said to be a very good result. Many second-tier new energy brands do not sell 50,000 units a year. Even if it is the first-line Weilai and Xpeng, the total annual sales are more than 100,000 units.
Xiaomi's current orders are said to have filled up this year's production capacity. The key is that these 50,000 units are still on sale for 27 minutes, and orders must have continued to increase in the past few days.
Lei Jun has now built up the momentum, and the next line of life and death lies in quality control. After the Xiaomi SU7 is delivered one after another, whether the quality is good or not will affect the real user reputation. Therefore, now Lei Jun will definitely stare at this problem. Of course, those century-old car companies are naturally not in vain.
Although the world has been talking about electric vehicles for so many years, Toyota is still the world's No. 1 salesman. Toyota's biggest advantage is quality control. There is no major problem with a Toyota for more than ten years, which is almost the market consensus for many years. To achieve this, Chinese automobiles still have a long way to go.
In recent years, the biggest problem of domestic new energy brands is that they pay too much attention to marketing and public relations. If there is any problem, the first time is not to find your own problem, but to use public relations to cover up the problem. Look at so many new energy fires, which one can finally explain the problem, it is not in the public relations and mud.
I hope that Lei Jun can learn from this problem. Xiaomi's marketing is indeed unique in the world, but marketing is not everything. It is very difficult to make a car, and the reputation of foreign car companies has been accumulated for a hundred years. From technology to production, there are many things that we can learn from.
Nowadays, Chinese cars do have some achievements in electrification and intelligence, but it does not mean that we are really strong, and even when Chinese cars can be recognized in foreign countries, that is our real victory.