There is a letter in the spring breeze, and there is an appointment in the spring tea. On March 30, Baitang Town, Boluo County, held the Baitang Mountain Tea Fair, using tea as a medium and tourism to promote tea, promote the precise docking of tea production and marketing, promote the development of tea culture and tourism, and boost the "Millions of Projects".
With tea as the medium, colorful activities promote exhibition and sales
High mountain tea, purple bud tea...... At the scene, different kinds of Baitang camellia were dazzling, and the scene was crowded with people, and the fragrance of tea was overflowing. In addition to all kinds of Baitang camellia, its derivative products are also dizzying, black tea noodles, green tea egg rolls, tea-flavored beef balls and other camellia products rich in tea elements have attracted the attention of many tourists. On the exhibition booth, in addition to the exhibition and sale of camellia products, there are also Song-style tea performances, anchors live broadcast sales, a wide range of tea drinks, preserved fruits, snacks, the main one is good to shop and delicious, tourists or sit down to enjoy the camellia, or directly place an order to take away, the scene is crowded, the atmosphere is active.
At the event site, tourists were full of curiosity to experience check-ins in one exhibition area, immersively experience the fun of tea picking, roasting and tasting, walking on the plank road, walking the greenway, and taking a look at the beautiful scenery of the 10,000 acres of tea plantations in Baitang from different perspectives. It is understood that the camellia fair was jointly organized by more than 20 tea cooperatives in Baitang Town, with more than 50 booths of various types, and set up a variety of theme exhibition areas and food booths such as tea exhibition, tourism, tea picking and tea making experience, tea derivatives sales, flash mob performances, etc., with tea as the medium, tourism to promote tea, promote the development of Baitang tea industry, and boost the "Millions of Projects".
"Friends, we're new. At the exhibition site, the staff of Luotang No. 1, a brand of Baitang camellia, conducted an online live broadcast while exhibiting and selling on the spot, attracting onlookers. According to the person in charge of the brand, the exhibition provided them with a promotion platform, which will help to better promote Baitang mountain tea. According to the person in charge, the sales volume of its camellia products last year was about 10,000 catties, in addition to offline old customers, it is also sold on multiple online platforms, customers are all over the country, and customers in the United States will place orders online. "In recent years, the brand of Baitang camellia has become more and more popular, and the government's promotion is very powerful, so we will do a good job in quality and make Baitang camellia better and stronger. ”
Promote tea with tourism and welcome tourists from all over the world
The camellia exhibition site is located in the 10,000 acres of tea garden in Baitang. Taking advantage of the opportunity of this exhibition, Baitang Town invites tourists from all over the world to come to the 10,000 mu tea garden in Baitang Town, taste spring tea, visit the tea garden, go to a spring tea appointment, and feel the charm of Boluo tea culture.
It was a beautiful day, and there was a layer of mist in the air, which was pleasant and pleasant. In the tea garden, many tea farmers are taking advantage of the spring to pick tea. The tea trees that fill the mountains are like churning blue waves, which are so beautiful that people are intoxicated. There is an endless stream of tourists in the 10,000 acres of tea garden, and tourists from Guangzhou, Shenzhen, Foshan, Dongguan and other places come for sightseeing. Tourists have come to the tea garden along the plank road, wandering on the stretching tea mountain, shuttling through the neat tea garden, watching the verdant tea buds crowding the tea tree tops, breathing the fresh and clean air, and feeling the beauty of the tea garden in spring.
"It's so beautiful!" Ms. Wang, a tourist from Guangzhou, came with her friends to taste Baitang mountain tea and visit 10,000 acres of tea plantations. Ms. Wang said that she likes to drink Baitang mountain tea, the soup is bright, and the aftertaste is sweet, "I heard that there are activities here to come and see, only to find that the tea here is not only delicious, the scenery is also very beautiful, the 10,000 acres of tea plantations are very spectacular, next time I want to bring the whole family to play." Coincidentally, Mr. Wu from Huicheng District came by car with his friends, "The scenery is very beautiful, the activities are also very exciting, and I also bought some special products such as Baitang camellia, camellia egg rolls, and camellia cured meat." ”
Do a good job in tea articles, let tea become a "golden leaf"
Promoting the integration of the three industries is an important starting point for comprehensively promoting rural revitalization and accelerating agricultural modernization. As a demonstration town for the integration of three industries in the city, Baitang Town has devoted itself to writing articles on "tea industry", relying on the characteristic tea industry, and constantly exploring a road of integration of three industries with "tea as the medium" and the development of characteristic cultural tourism, so as to promote the implementation of the "Millions of Projects". Today, 36 administrative villages in Baitang Town have planted camellia, and there are 60 camellia professional cooperatives and enterprises in the town, with more than 6,000 planting farmers, and the output value of the tea industry has reached more than 600 million yuan.
In terms of primary production, the town and the Tea Research Institute of the Provincial Academy of Agricultural Sciences jointly built the "Huizhou Baitang Camellia Research Institute", formulated the "Baitang Camellia Production Technical Regulations" and carried out the demonstration and selection activities of standard tea gardens and standard tea enterprises to encourage farmers to expand the scale of tea planting. In the secondary industry, we use the "Internet +" thinking concept, cooperate with high-quality enterprises to build an industrial operation and management platform, and jointly "ship to sea" to develop the tea industry. At the same time, we will accelerate the construction of the largest tea cultural and tourism complex in the Guangdong-Hong Kong-Macao Greater Bay Area with a total investment of about 366 million yuan, further cultivate and develop more tea extension products, and continue to grow and strengthen the tea extension chain. In terms of tertiary production, based on the tea garden and combined with the tea culture, we will vigorously promote the construction of industrial development facilities such as 10,000 mu tea garden and Gaoqiao ancient olive garden, develop local characteristic homestays, hold colorful activities, enrich the diversity of tea culture, and make every effort to build Baitang into a nationally famous tea culture and tourism resort.
Lucid waters and lush mountains are invaluable assets. Next, Baitang will rely on the "three teas", that is, relying on tea, tea gardens, and tea farmers, do a good job in tea articles, accelerate the transformation of tea gardens into parks, tea mountains into "gold mountains", and make tea become a "golden leaf" to increase the income of the masses.