In the past two days, when opening the Jingdong APP, attentive users will find that next to the message notification window in the upper right corner of the home page, the "Youyang Consumption Activity" window has been newly launched. This is the promotion of consumption vouchers for the opening of Jingdong Youyang 800 Hall and Cultural Tourism Flagship Store after Youyang 800 and JD.com opened all-round cooperation on March 24.
The reporter learned from the Youyang County Commission of Commerce that at present, the construction of the Jingdong Youyang 800 Hall and the cultural tourism flagship store on the Jingdong APP has been completed, and it will be officially operated on April 1, and the consumption promotion activities with the theme of "Aishang Peach Blossom Spring, Online Happy Shopping" will also be officially launched at 10 a.m. on the same day. At that time, consumers can enter the activity page through the "Youyang Consumption Activity" window on the homepage of Jingdong APP, or search for "Youyang Consumption Coupon" on the homepage to enter the activity page, and can enjoy up to 5% discount on Youyang 800 products.
Rich product categories Alpine ecological organic "Youyang 800" is named after the average altitude of 800 meters in Youyang, which is a regional public brand of the whole county, all categories and the whole industry chain created by Youyang to turn the advantages of ecological resources into economic development momentum. The Jingdong Youyang 800 Museum and Cultural Tourism Flagship Store launched this time integrate Youyang 800 high-quality agricultural products and cultural tourism products, and recommend Youyang's alpine goodies to consumers through the help of Jingdong.
Youyang 800
Aishang Peach Blossom Garden, online happy shopping
Alpine, ecological, organic
The reporter entered the "Aishang Peach Blossom Spring, Online Happy Shopping" consumption promotion activity page and found that the dazzling Youyang 800 products are divided into 6 sections, including selected recommendations, high-quality rice, high-quality tea, grain and oil seasoning, boutique cultural tourism, and more recommendations, which have a common feature - alpine, ecological, and organic.
"5 products have obtained geographical indication certification trademarks, 20 products have obtained green food certification, 7 products have obtained ecological organic food certification, 2 products have obtained the certification of famous and excellent new agricultural products, and 12 products have obtained Bawei Yuzhen certification. According to the person in charge of the Youyang County Commission of Commerce, Youyang 800 adheres to the path of standardization, large-scale branding, and has established eight systems such as base construction, quality standards, safety supervision, certification and inspection and testing, product traceability, access and exit, brand marketing, and intellectual property protection.
"Youyang is located at the connection point of Zhangjiajie, Enshi, Tongren and other golden tourism routes in Wuling Mountain, and has 76 national cultural tourism brands in 20 categories. According to the person in charge of the Youyang County Culture and Tourism Committee, Youyang has a national 5A-level tourist attraction Taohuayuan Scenic Spot, which has both Wujiang Gallery, Calamus Grassland, Apeng Canyon and other landscape paintings, as well as historical and cultural towns such as Gongtan Ancient Town and Longtan Ancient Town, and national intangible cultural heritage such as hand-waving dance, mask yang opera, and Youyang folk songs, which is the habitat of "poetry and distance". The Jingdong Youyang 800 cultural tourism flagship store launched this time provides consumers with a variety of travel route options, and also recommends scenic spots, homestays, and hotel cultural tourism packages, which makes people fall in love and want to move at first sight.
Consumption subsidies help the three-product economy
The promotion of "Aishang Peach Blossom Garden, Online Happy Shopping" will be carried out in the form of "government subsidy + enterprise resource introduction", and will be carried out in the second, third and fourth quarters of this year respectively until the end of December. The second quarter promotion will start at 10 a.m. on 1 April, and consumption vouchers will be disbursed in limited quantities at 10 a.m. daily. During the event period, consumers can receive consumption vouchers multiple times for Youyang 800 product shopping subsidies, but they can receive up to 1 voucher per day, and they are only valid on the same day.
"In 6.18, Double 11, Harvest Festival, New Year's Festival and other nodes, Jingdong, Youyang, and merchants will carry out the joint construction of industrial festivals, and promote the upward movement of products and merchants through production and marketing docking and consumption promotion activities, so as to achieve support from merchants, benefits for consumers, benefits for farmers, and promotion of brands. The person in charge of the Youyang County Commission of Commerce said that in the consumption promotion activities, Jingdong will rely on massive user resources to provide traffic support for Youyang 800 products, and link Youyang to provide shopping subsidies for consumers. Through the dual endorsement of Jingdong and the local government, it stimulates the consumption enthusiasm of Youyang 800 product market, continuously improves the brand influence, and helps Youyang 800 quality production and sales to finally form quality consumption.
"The high-quality consumer experience, coupled with rich promotional activities, brings consumers' shopping satisfaction and the real income of enterprises and farmers, as well as the market's recognition and trust in Youyang 800. The person in charge of the "Youyang 800" work class said that in the future, Youyang will continue to expand online and offline head marketing channels, further expand the communication power and influence of Youyang 800, and strive to create a recognizable regional public brand, so that Youyang 800 will become a genuine golden signboard!
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Reporter: Peng Yuan Editor: Tang Yu ▏Editor: Wu Daquan Duty: Ren Guirong ▏Editor-in-Chief: Chen Jie Produced by Youyang Autonomous County Rong Media Center