Recently, with the successful release of Xiaomi's first new energy vehicle SU7, the name of Lei Jun-Rebus has once again bombarded the retinas of countless netizens.
With a low-end market price of 215,900 yuan, the cool appearance known as "Misjie", the excellent human-vehicle interactive driving experience, and Lei Jun's excellent marketing ability, Xiaomi SU7 has successfully attracted the attention of young consumers.
Some netizens said: My wife can't drive, and she never pays attention to cars, so she actually wants to buy Xiaomi SU7. It is conceivable that Lei Jun, as a rising star in the field of new energy vehicles, relies on his superb marketing methods to make a move.
When it comes to Lei Jun's legendary life, I believe everyone is already familiar with it. For example, he won the top prize in science in Hubei with a score of 700 in the college entrance examination, earned 1 million by writing code in his junior year, became the general manager of Kingsoft at the age of 28, and was worth 4 billion at the age of 38, etc., the experience is too dazzling, and it is too far away from us.
In 2010, Lei Jun officially founded Xiaomi mobile phone, it is with its hunger marketing strategy, so that many young people are crazy, in that era of faster than the Internet, if anyone can successfully grab a 1999 yuan Xiaomi mobile phone, it is a particularly worthy of showing off.
Because of this, it took only 3 years for Xiaomi mobile phones to become the first in China and the third in the world in terms of mobile phone shipments, and it took 8 years to complete the company's listing. In this regard, Liu Qiangdong once said bluntly when he participated in a show in 2013: Don't compare marketing with Lei Jun, we can't compare with him at all, Xiaomi mobile phones have sold tens of billions of dollars in three years, he is not an ordinary person.
And this time Xiaomi made a car, Lei Jun bluntly said that it was his last venture, and he gambled his entire net worth for this. In the case that many people are not optimistic, Lei Jun only spent 10 billion, and it took three years before and after to successfully make Xiaomi SU7.
Some people say that Lei Jun can have such achievements because he has begun to lay out the field of new energy vehicles as early as 5 years ago, and has invested in a number of related companies for this purpose. But Xiaobian believes that this is only part of the reason, and the success of Xiaomi SU7 is more important than Lei Jun's excellent marketing ability.
As the founder of 360 and an investor in Nezha Automobile, Zhou Hongyi has a deep understanding of this, and he bluntly said: Xiaomi's marketing is good because it repackages the things that are commonplace, taken for granted, and think everyone should know to tell users.
For example, Xiaomi car 8-layer painting process and more than 9000 tons of integrated hydroforming technology, many car factories do this, the difference is that Xiaomi told the user, and let the user have a stunning feeling. However, traditional car factories have been building cars behind closed doors, which just highlights Lei Jun's excellent marketing ability.
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Not only that, Lei Jun's ability to control network traffic is also extraordinary. On March 30, when Zhang Songwen, as the spokesperson of Xiaomi, interacted with netizens on his social media, some netizens asked: Xiaomi cars will be on sale soon, did Mr. Lei prepare one for Mr. Zhang?
To this, Zhang Songwen humorously replied: No one has mentioned this matter for the time being, how can I hint at the other party without losing proportion?
Seeing that Zhang Songwen threw out an olive branch, how could Lei Jun, as a marketing master, miss such a good opportunity to rub traffic. So he immediately replied: We have prepared one for you, and the delivery will start on April 3rd, you are welcome to come, which color do you like?
I have to admire Lei Jun's pattern and demeanor, and a polite reply not only gave Zhang Songwen enough face, but also shortened the distance with netizens.
In this regard, some netizens said: It is worthy of being Thor, the pattern is not ordinary, I wish Xiaomi to go to the world, Zhang Songwen is the most qualified spokesperson.
What do you think about this? See you in the comment area!