On March 30, the "4th China Urban Night Economic Development Summit and the 2nd China (Changsha) New Consumption City Summit" opened in Changsha, Hunan. The theme of the summit is "Consumption Moves Forward, Economy Moves Forward". CCTV Finance and Economics China Night Economy Vitality Index Report and the "Gold Medal New Brand" Gold Medal Recommendation List shortlisted brands were released at the same time.
△ Yang Haodong, member of the Standing Committee of the Hunan Provincial Party Committee and Minister of the Propaganda Department of the Provincial Party Committee
Yang Haodong, Member of the Standing Committee of the Hunan Provincial Party Committee and Minister of the Propaganda Department of the Provincial Party Committee, announced the opening of the 4th China Urban Night Economic Development Summit and the 2nd China (Changsha) New Consumption City Summit.
△ Zhou Haibing, Vice Governor of Hunan Provincial People's Government, Deputy Secretary of Changsha Municipal Party Committee and Mayor
Zhou Haibing, Vice Governor of Hunan Provincial People's Government, Deputy Secretary of Changsha Municipal Party Committee and Mayor of Changsha, said in his speech that in recent years, Changsha has continuously enriched the supply of cultural and tourism products, cultivated the fertile soil for the development of night economy and new consumption, successfully built 4 national-level night culture and tourism consumption clusters, and cultivated more than 80 well-known new consumer brands in the country. It has been successively selected as one of the "First Batch of National Cultural and Tourism Consumption Demonstration Cities", "Top 10 Cities Most Attractive to Young People", and "2023 Forbes China Consumption Vitality City List". This year, Changsha and the Financial Program Center of China Central Station jointly upgraded the summit platform, taking advantage of the major opportunity of the double summit to empower the night economy with media integration, release new vitality with new consumption, effectively promote the prosperity and development of the city's economy, and discuss and share the "Changsha experience" in the night economy with cities across the country.
△ Peng Jianming, member of the editorial board of China Central Radio and Television and general manager of the general manager's office
Peng Jianming, a member of the editorial board of China Central Radio and Television and general manager of the general manager's office, said in his speech that Changsha, as the "wind vane" city of China's night-time economic vitality, has been ranked among the "Top 10 Cities with Influential Night-time Economy in China" for three consecutive years. The steaming night-time economy is not only an important carrier for promoting consumption and stabilizing employment, but also an arena and experimental field for nurturing new fashion products and forging "trendy products" of domestic products, and an important part of the modern urban economy. "The fireworks in the world are the most soothing to the hearts of mortals". This year, the Financial Program Center of China Central Station released the first CCTV Finance "China Night Economy Vitality Index Report" and the "Gold Medal New Brand" Gold Medal Recommendation List of shortlisted brands, and joined hands with Changsha to create an exchange and cooperation platform for the national urban night economy and new consumption cities, and continue to empower Changsha to create an international consumption center city.
△ Chen Peng, member of the Standing Committee of the Changsha Municipal Party Committee and Minister of the Propaganda Department of the Municipal Party Committee
Chen Peng, member of the Standing Committee of the Changsha Municipal Party Committee and Minister of the Propaganda Department of the Municipal Party Committee, said in his speech that as an important new consumption format and enterprise gathering city, Changsha is in the field of cultivating new consumption, encouraging the development of new consumption models and new formats, and promoting the construction of new consumer brands. Changsha has prospered since ancient times, and the new consumer brands that have emerged in batches in recent years have become the best sample cases for studying the development of China's new consumer industry. At the opening ceremony, Chen Peng also released a series of research results on Changsha's new consumer industry.
Shen Yumou, Secretary of the Party Group and Director of the Hunan Provincial Department of Commerce, Ha Xuesheng, Deputy Director of the Financial Program Center of China Central Radio and Television, Kang Zhenlin, Deputy Mayor of Changsha Municipal People's Government and Chairman of the Municipal Federation of Industry and Commerce, Zhu Xingjian, Secretary of the Party Committee and Deputy Convener of Hunan Station of China Central Radio and Television, Ma Zhifeng, Deputy Mayor of Zhengzhou Municipal People's Government, Long Cong, Deputy Mayor of Guiyang Municipal People's Government, Wang Wei, former director and second-level researcher of the Institute of Market Economy of the Development Research Center of the State Council, relevant leaders of the Hunan Provincial Party Committee and Provincial Government, Changsha Municipal Party Committee and Municipal Government, Tianjin, Zhengzhou, Guiyang, Nanjing, Harbin, Guangzhou, Chongqing, Xiamen, Jincheng, Xi'an, Taiyuan, Chengdu, Luoyang, Hangzhou and other government leaders or relevant persons in charge of business departments, domestic and foreign think tank experts and scholars, listed companies and representatives of the top 100 local enterprises attended the event.
The CCTV Finance "China Night Economy Vitality Index Report" launched by the Financial Program Center of the main station is an important part of the financial media activities of the main station's "Gold Medal New Brand". In April 2023, CCTV Finance's first "Night Economy Observation Point" in China landed in Changsha, taking the release of the "Night Economy Vitality Index Report" as the starting point to share successful cases of Changsha's night economy and build a city exchange platform. Integrate consumption resources to help the high-quality development of China's urban night economy. At the event, CCTV Finance and Economics China's Night Economy Vitality Index Report was released. According to the report, in 2023, the market size of night tours in mainland China will reach 1.57 trillion yuan, Changsha ranks first among the top 10 cities that love dinners/supper during leisure time, and the top 10 cities with the most active night consumption are Chengdu, Beijing, Shanghai, Chongqing, Hangzhou, Shenzhen, Changsha, Zhengzhou, Wuhan and Guangzhou. At the same time, the shortlisted brands of the "Gold Medal New Brand" Gold Medal Recommendation List were also released on the spot, recommending the "Gold Medal Domestic Brand" that "empowers consumption and adds color to people's lives" to consumers, exploring the new power of domestic products and stimulating new momentum for consumption.
On the same day, a variety of offline activities were also launched: creating an immersive cultural and creative exhibition of the main station, displaying the series of cultural and creative products of the Spring Festival Gala such as the mascot "Long Chenchen" and "Longteng Spring Bowl", the cultural and creative building blocks of the main station such as "the core of the main station" and "the red broadcast vehicle of the main station", and the cartoon image "Leopard Leopard" of "China TV News" and the cartoon image "Elephant Caicai" of CMG observation also participated in the interaction on the spot, attracting a large number of visitors to take pictures, so that everyone can feel the charm of the cultural creativity of the main station up close The short video, which innovatively uses artificial intelligence technology, turns Changsha's prosperous neighborhoods and riverside light show images into cyberpunk animations, showing the prosperous nighttime economy and urban "fireworks" of Changsha, the "city that never sleeps".
A number of sub-forums will also be held at the summit site to conduct in-depth discussions on topics such as "innovative scenes of night consumption" and "new trends of night consumption".
The night economy is bursting with vitality, and the huge wave of new consumption is surging. Those who chase the light will surely see spring and Jingming. The release of the shortlisted brands of CCTV Finance's "China Night Economy Vitality Index Report" and "Gold Medal New Brand" Gold Medal Recommendation List will give full play to the media resources and international communication influence of the main station, create a communication matrix with cross-screen linkage, and innovate "integration" reports to promote the deep integration of the night economy with commerce, tourism, sports and other industries, show the vitality and opportunities of China's urban night economy, and boost the prosperity and development of the night economy and new consumption.
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