On March 27, in Tianfu Square in the center of Chengdu, a large area of blue and white food truck appeared under the twin towers in the center of the territory, and the huge golden bow on the body made it look like a gift box waiting to be "unboxed", attracting countless pedestrians to slow down.
This is the ceremony of the first food truck of the century-old Italian coffee brand Lavazza in the west, and this time, Lavazza will bring pure Italian coffee and food to the people who work, live and travel here.
In order to cooperate with the landing of the dining car, Lavazza not only prepared a coffee tasting activity for consumers in the lobby on the first floor of the territorial center, so that everyone can feel the fat aroma, mellow and taste of the brand coffee beans through the three perspectives of "looking, smelling and tasting", and experience the coffee quality of the "Italian coffee master" in an all-round way, but also invited consumers to interact with the creation of coffee grounds + dried flower painting. On the occasion of the flowers in March, consumers can feel the strong spring while tasting mellow Italian coffee. "I was really amazed by the taste of the coffee, and this part of painting with dried flowers, flowers and coffee grounds was also very good, which was not only environmentally friendly, but also kept spring with coffee. Ms. Huang, who participated in the interactive experience session, said.
"This Lavazza is the first food truck in western Lavazza to adopt a non-powered mode, 'small and complete', with a reasonable interior set up to carry standard kitchen equipment, so as to ensure that the quality of our food truck is the same as that of the store. According to the representative of the Lavazza brand at the scene, the first food truck in the west of Lavazza landed in Qingyang, and it chose to be under the twin towers in the center of Tianfu Square, which can not only cover the office building crowd, but also benefit tourists from all over the world.
After the launch ceremony, the food truck was quickly put into use, and Mr. Zhang, who works in the East Tower of the Territory Center, became the first customer to buy coffee from the food truck. "I've always liked its coffee, but I didn't expect it to be opened downstairs in the office, which is so convenient. ”
It is reported that in order to participate in the construction of Chengdu Park City and "Three Cities and Three Capitals", in January 2021, the century-old Italian coffee brand Lavazza opened its first store in Chengdu.
According to the relevant person in charge of the Qingyang District Bureau of Commerce, the landing of the first Lavazza coffee food truck in the west marks the increase in the consumption scene of Qingyang District, which will benefit more tourists and citizens while facilitating the surrounding office crowd, and will link Tianfu Square, Chengdu Museum, Sichuan Grand Theater and other surrounding cultural and cultural tourism resources to jointly build the city's consumer culture pole and accelerate the circle.
Some images courtesy of Lavazza