Time enters 2024, with the further intensification of competition in the automobile market, a new round of "price war" has officially kicked off. Whether it is a fuel model or a new energy model, it has launched corresponding preferential policies and discount activities, and strives to win more market share and discourse.
Under such a market pattern, Venucia Automobile, as an enterprise that actively responds to changes, also shows its unique competitive strategy in the "price war". Through the introduction of the car purchase policy of "all profits, sword pointing to glory", Venucia not only pulled the price of traditional fuel models to 66,600 yuan, but also reduced the starting price of new energy models to 99,900 yuan, so that Venucia has a clear image of fast punching, positive response, and rich parity.
The essence of competition is a combination of its own advantages led by customer needs
First, based on the development trend of new energy vehicles, Venucia is deeply aware that this is an important direction for the future automobile industry, so it attracts more consumers to choose environmentally friendly travel methods through preferential policies to provide strong support for the future layout of enterprises; secondly, for the fuel vehicle market that is still dominant in the short term, Venucia realizes that in some regions and specific vehicle scenarios, traditional power still has a broad market space, so it also adopts a flexible pricing strategy to meet the demand for fuel vehicles。
Always insisting on the most universal and cost-effective attitude to face consumers is the core of Venucia's determination in the ever-changing automotive market. Therefore, among the models with this price reduction, we not only saw the Venucia D60 PLUS with a price of 66,600 yuan, but also saw the Venucia big V DD-i with a starting price of 99,900 yuan, and the 120,000-level Venucia VX6. Being able to carry and play at a low price is a feast for Venucia to buy a car. Of course, through a series of preferential policies, it also represents Venucia's sensitive insight into market changes and deep understanding of user needs: user-centric, grasp consumers' urgent desire for affordable car purchases.
For most ordinary consumers, "economic and practical, good and not bad" is the key, and only in this way can we cover more mainstream markets and mainstream people. As the most preferential model in this price adjustment, Venucia D60 PLUS with a price of 66,600 yuan and a spacious and comfortable body, comparable to B-class cars, is currently the lowest price product in the mainstream brand in the same class, its engine, transmission and chassis are tested by the market for a long time, this "good price, high quality" products, especially for those young people who do not have enough budget or need fuel vehicles to travel, is undoubtedly a very good choice, which is also "affordable" to them The perfect response to the desperate desire of a car buyer.
|启辰大V DD-i:不以最低配玩噱头,诚意拉满!
Among the hybrid models, the Venucia DD-i has a starting price of 99,900 yuan, and the corresponding model is the Venucia DA V DD-I ID version, which is not the entry-level IC version, with a decrease of about 25,000 yuan, which makes the price of the hybrid model drop to less than 100,000 yuan, further consolidating Venucia's foothold in the field of new energy. Different from some car companies playing "word games" with low-profile models, Venucia Big V DD-i is undoubtedly in place in one step and hands over the greatest sincerity to consumers. With the help of hybrid technology, strong power and worry-free, and a wide body, it is a wise choice for new energy travel.
In terms of core technology, it is equipped with DD-i super hybrid technology, which is an electrically driven plug-in hybrid system based on the innovation of three-electric technology, using a single-speed direct drive technology route, a hybrid electric hybrid architecture with high-power motor drive, large-capacity battery and high-efficiency engine jointly supplied with energy, realizing a driving experience based on electric drive and supplemented by oil drive. Compared with the 2-speed and 3-speed DHT hybrid architecture adopted by other OEMs, the actual performance of this technology is also smoother, there will be no shift frustration, and the driving experience is closer to that of pure electric models.
Because of this, with the empowerment of DD-i super hybrid technology, the Venucia DD-i brings two endurance versions of 110km and 60km, with a comprehensive range of 1132km and a WLTC comprehensive fuel consumption of 2.3L per 100km (60km range). Compared with the fuel consumption of 2.87L of the BYD Song Pro DM-i Glory Edition per 100 kilometers, the Venucia DD-i is also both efficient and energy-saving. This SUV can take full advantage of the electric motor when commuting in the city, enabling zero-emission short trips. And on long drives, it can switch to fuel mode, which guarantees a longer range. At the same time, Venucia DD-i can also be on the green card and enjoy the purchase tax exemption policy.
Of course, in addition to being more energy-saving, the performance of Venucia DD-i is also strong, and it is equipped with a 1.5T top ten engine, with a maximum power of 120kW and a maximum torque of 230N·m. Therefore, the energy saving of Venucia DD-i is not based on sacrificing performance, and it is a good choice for consumers who pursue energy saving and performance balance. At the same time, in terms of space performance, the Venucia DD-i 1917mm ultra-wide body and 1520L trunk expansion volume also give it a better driving, riding and storage space, even if the whole family travels, it can take into account everyone's riding and cargo needs, and there is no need to worry about the lack of space.
Venucia VX6: The space is distinctive, and the configuration of the same level is flush
Coming to the pure electric model Venucia VX6, as a new model under the Vita native pure electric platform, it is not only comparable to medium and large SUVs in terms of space, but also equipped with intelligent functions such as lighthouse OS, enhanced V-Pilot L2 intelligent driving assistance system, worry-free intelligent charging, etc., led by intelligent technology, strong power and peace of mind, and outstanding spacious space, which is a model of "want, want, and want" in the compact pure electric SUV.
Among them, in terms of space performance, Venucia VX6 also combined with the actual car scene, to create 6 high-frequency scenes, using self-developed Rubik's Cube seats, the front seats can be 180° electric adjustment and flattening, the rear seats can be sunken design, can be changed into a 2.5mx1.5m full-flat double bed in seconds, with a length of 4658mm, 2850mm long wheelbase, reaching a 67% overstepping rate. Compared with the Aion Y Plus, which is 4535mm long and has a wheelbase of 2750mm, the Venucia VX6 obviously provides more space. Compared with the common "big" pure electric products on the market, Venucia VX6 not only considers the space problem, but also integrates the comfort elements of driving and riding, especially in the process of going out to play, it is an environmentally friendly travel tool during walking, and it is a mobile home when stopped.
In terms of three-electric technology, the Luban battery it carries realizes the great safety of "vehicle-electricity integration" with the overall design of "three-terminal" integration + "five-dimensional" protection, and is a more three-dimensional power battery safety system. The six-in-one highly integrated motor not only improves reliability, but also optimizes the energy transfer path to effectively reduce losses, and flexibly adapts to achieve efficient power output in a smaller size. Powered by these technologies, the Venucia VX6 not only brings a mainstream CLTC range of 520km, but also brings full safety guarantees, so that every trip can be safe and secure. Compared with the 120,000-level BYD Yuan PLUS Glory Edition, which has just been launched this year, in the same price range, the latter's cruising range is only 430km, and the preferential strength and overall strength of Venucia VX6 can be seen. With a range of 520km that exceeds expectations, and the excellent and safe three-electric technology, Venucia VX6 has become a new choice to lead the forefront of new energy SUVs.
It can be seen that under the user-centered strategy, Venucia not only pays attention to product performance and quality, but also pays more attention to the actual pain points of consumers in the process of using the car. From the reliable powertrain to the practical interior, Venucia has polished every inch of design to be economical and intimate. Based on this, Venucia has also established a wider market coverage among different consumer groups by actively participating in the "price war", creating a more solid foundation for the sustainable development of the brand, and at the same time achieving a comprehensive satisfaction of the needs of different users.
Reliability is the promise that gives users peace of mind
Behind the hard power, it is also inseparable from the good word-of-mouth support of Venucia customer first, product is king, quality is first, and firm belief is inseparable. In the Autohome Passenger Car Quality Report released in 2023, Venucia won the top 1 new car quality performance of Chinese brands and the top 1 overall new car quality performance in the industry, achieving the brand honor of "three crowns in four consecutive years", providing consumers with a more reliable car purchase choice.
In a previous article, "Global Automobile" once put forward such a point of view, in the future competition in the automobile market, "price war" is inevitable, and active "volume" has a first-mover advantage over passive "volume". Car companies should take the initiative to participate in the "price reduction", and at the same time improve product quality within a controllable range, in order to seek greater market space and discourse, behind the "price war" is also the "strength war" of enterprises. Indeed, only with such strength of car companies can launch more preferential products for consumers, and bring greater benefits, in the overall price war, Venucia let the product and strength coexist, so that the brand and word of mouth co-prosperity, attitude should not be underestimated.
To sum up, in the fierce market competition, Venucia Auto has conformed to the development trend of the market, not only accurately found a strategy to deal with the "price war", but also reflected its high attention to user needs at a deeper level. At this moment, for those consumers who hold on to the currency, Venucia has undoubtedly become a more reliable choice.