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Develop new quality productivity according to local conditions, and Hongdou Group does so

author:Jiangsu Economic News

On March 28, Nobunaga Xing, secretary of the Jiangsu Provincial Party Committee, presided over a symposium of entrepreneurs to listen to opinions and suggestions on accelerating the development of new productive forces in accordance with local conditions. Zhou Haijiang, Chairman of the Board of Directors of Hongdou Group, Li Guozhong, President of CITIC Pacific Special Steel Group, Sima Huapeng, Chairman of Silicon-based Intelligent Technology Co., Ltd., and other entrepreneur representatives delivered speeches on the spot, conscientiously studying and implementing General Secretary Xi Jinping's important exposition on the development of new quality productivity, combined with the development trend of the industry and the actual operation of the enterprise, on building a full-chain innovation community, developing green and low-carbon industries and supply chains, promoting the research and development of artificial intelligence technology and market applications, and strengthening and optimizing independent brands.

From time to time, Nobunaga had in-depth exchanges with you on some issues. He said that enterprises are in the front line of production and operation and the forefront of industry development, and they are more sensitive to the evolution and iteration of productivity, and their understanding and awareness of new quality productivity are more intuitive. From the speeches of the entrepreneurs, I felt the persistence of entrepreneurship and innovation, and the spirit of daring to do. I hope that everyone will play an important role in building and developing an important position of new quality productivity.

Develop new quality productivity according to local conditions, and Hongdou Group does so

As a traditional enterprise in the critical period of transformation and upgrading, how to develop new quality productivity according to local conditions? Zhou Haijiang said in his speech that this is the focus of Hongdou Group's recent thinking and practice. With the support and promotion of the Wuxi Municipal Party Committee and the Municipal Government, Hongdou Group has made efforts to explore three aspects.

Landing "new manufacturing" with "intelligent transformation and digital transformation networking"

For traditional industries, to develop new quality productivity, Hongdou Group believes that it is necessary to enhance competitiveness through forging and casting new manufacturing, and implement "new manufacturing" with "intelligent transformation and digital transformation". In recent years, Hongdou Group has actively promoted digital intelligence, greening, and online, accelerated the "new manufacturing" of forging and casting enterprises, accelerated technological innovation, improved efficiency, and continuously enhanced its core competitiveness. Hongdou Group has built an agile supply chain platform around brand positioning, R&D and design, smart production, smart stores, etc., forming a three-dimensional marketing channel of "offline stores + online stores + personalized customization", and accelerating the integration of a new generation of information technology with traditional manufacturing and modern service industries. After the "intelligent transformation and digital transformation to network connection", the product inventory decreased by 30% and the production efficiency increased by 32%, and General Tire seized the opportunity of Industry 4.0 to realize the operation of the "black light workshop", and the overall efficiency increased by 40%. Hongdou suit smart factory was selected into the industrial Internet demonstration list of the Ministry of Industry and Information Technology. General Tire Intelligent Workshop won the titles of "National Intelligent Manufacturing Excellent Scene" and "Jiangsu Intelligent Manufacturing Demonstration Factory".

In order to promote the development of "green", Hongdou Group has launched China's first batch of carbon-neutral export clothing, established a carbon-neutral clothing supply chain alliance in the Yangtze River Delta, and built a "5G carbon cloud platform" for tires under the guidance of the dual-carbon strategy...... In 2022, the Maxima GA5 was awarded the "National Green Design Product", and the tire 5G intelligent workshop was awarded the "Green Factory of Jiangsu Province".

Stimulate "new kinetic energy" with product technology innovation

In the past two years, Hongdou Group has boldly opened up a new track of comfort, cooperated with international masters, and launched 0 sense comfortable shirts that stand out with their luxury-level quality and innovative design, and have won 6 awards in 5 countries, and have sold more than one million pieces since its listing. In order to be more comfortable, it combines ergonomics, pioneers 5 3D three-dimensional tailoring, adopts 10 high-end processes, especially two subversive scientific and technological innovations, one is to add HeiQ polymer with the unique performance of "heat shrinkage and cold expansion" to the fabric, so that the shirt can successfully achieve intelligent temperature control effect and ensure the best comfort of the wearer; This year, the comfort level has increased by 36%. It is precisely because the 0 sense shirt always puts scientific and technological innovation in the first place, takes comfort as the anchor point, and achieves the ultimate around the user's pain points to form the core competitiveness, so as to continue to sell well.

Develop new quality productivity according to local conditions, and Hongdou Group does so

From light goose down products and red bean down underwear, it has become the only enterprise in the field of all-steel truck and bus tires in China to realize the industrial application of Eucommia ulmoides rubber (TPI), to the invention patent "both quantity and quality", and has cooperated with Cambridge University, MIT, Chinese Academy of Sciences, Tsinghua University and other well-known universities at home and abroad, and then to the national industrial design center, the national postdoctoral research station, and the national enterprise technology center...... Over the years, Hongdou Group has always adhered to the leadership of scientific and technological innovation, stimulated new kinetic energy with product scientific and technological innovation, taken industry-university-research cooperation as an important engine for enterprise development, actively participated in the formulation of industry standards through the "five first-class" (talents, platforms, investment, mechanisms, products) initiatives, strengthened innovation cooperation between the upstream and downstream of the industrial chain, and effectively promoted its own development.

Create a "new format" with domestic and international dual circulation

General Secretary Xi Jinping stressed at the 11th collective study of the Political Bureau of the CPC Central Committee: "It is necessary to expand high-level opening up to the outside world and create a good international environment for the development of new quality productive forces." "It can be said that globalization is an important part of the new quality of productivity, because it involves supply chain management, production research and development, and global markets.

In recent years, Hongdou Group has built three major tire intelligent production bases in China, Thailand and Cambodia, and has always been prosperous in production and sales. From May 2023, the monthly sales of the Thai plant have exceeded 30 million US dollars consecutively, and from January to February this year, the sales of GM tires overseas companies increased by 127% year-on-year. In order to meet the strong market demand, the production bases in Thailand and Cambodia are stepping up the construction of the second phase of the project, which will be gradually put into operation in the second half of the year. It is precisely thanks to the creation of a new pattern of "domestic and international dual-cycle development" that the 2023 GM performance forecast shows that the net profit will increase by 1079%-1492% year-on-year. In addition, Hongdou Garment has also set up factories overseas to promote the internationalization and upgrading of the industry.

According to the requirements of the national "Belt and Road" initiative, Hongdou Group takes the initiative to serve and obey the overall development of the country, while taking root in domestic development, serving the global layout of other enterprises, and building and operating the Sihanoukville Special Economic Zone in Cambodia. In a signed article, General Secretary Xi Jinping praised the Westport Special Economic Zone as "a model for China-Cambodia pragmatic cooperation". At present, the Westport Special Economic Zone has introduced 188 enterprises from China, Europe, the United States, Southeast Asia and other countries and regions, creating nearly 30,000 jobs. In 2023 and the first two months of this year, the total import and export volume of enterprises in the Westport Special Economic Zone will be US$3.362 billion and US$628 million respectively, a year-on-year increase of 34.86% and 38.3% respectively, accounting for about 7.18% and 7.73% of Cambodia's total import and export trade respectively, providing strong momentum for local development.

Chun-hsien

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