Overnight, Lei Jun "became a god", and domestic cars are not what they used to be, and it's time to put aside old prejudices
Last night's big news can be said to have caused a sensation in the entire automotive industry.
Lei Jun cross-border car-making, overnight as if incarnated as a "car myth", the first car Xiaomi SU7 detonated the market as soon as it was unveiled. Lei Jun personally said that this is a work that they have put a lot of effort into, hoping to bring consumers a satisfactory experience.
Sure enough, the price starting at 215,900 yuan, only 27 minutes after the release, the pre-order volume of Xiaomi SU7 exceeded 50,000 units, and it was "godly" overnight.
Even Li Bin, the helmsman of NIO, praised the Xiaomi SU7, posting a selfie with Lei Jun on social media and exclaiming: "Xiaomi SU7 is too fierce!"
As a big man in the industry, Li Bin's evaluation has a certain weight. This also reflects from the side that the potential of Xiaomi cars should not be underestimated.
When it comes to pricing strategies, experts point out that the 200,000 price range is an important watershed in car pricing. The price of the Xiaomi SU7 is set at this position, which is obviously a clever marketing strategy. Moreover, "high and low" is a common strategy used by car companies, attracting consumers through cost-effective products, and then gradually enhancing brand influence.
From the perspective of an onlooker, it is not accidental that Lei Jun and Xiaomi SU7 created a "myth in the car industry", but a microcosm of the overall strength of domestic cars.
Looking at the overall situation of domestic vehicles, China's automobile exports have reached a record high of more than 5 million units, and continue to show significant growth. Among them, the export performance of new energy vehicles is particularly eye-catching, and now China is the world's largest automobile exporter, properly leaving behind Germany and Japan, the two major automobile powers, including electric vehicles, plug-in hybrid vehicles, etc., which are welcomed by the international market.
For example, Chinese car companies such as Hongqi, BYD, and Geely have continued to deepen their cooperation with overseas markets, not only gaining a firm foothold in traditional Southeast Asia, Africa, South America and other places, but also beginning to "conquer cities" in developed markets such as Europe and North America.
Of course, this achievement is due to China's continuous investment and long-term accumulation in the construction of automobile industry infrastructure, industrial chain integration, and new energy vehicle technology research and development. Therefore, domestic cars can become a shining Chinese business card in the international market.
Take Hongqi Automobile as an example, over the years it has represented the upward breakthrough of China's independent car brands, breaking the inherent impression of foreign consumers on Chinese car brands that are cheap and low-end, and is known as the "Oriental Rolls-Royce", which is unique in the international market, combining traditional Chinese cultural elements and modern aesthetics, and has won the appreciation of many foreigners.
Therefore, it is time to let go of stereotypes and stereotypes about domestic cars, which are not what they used to be, and are winning the hearts of consumers around the world with higher quality, stronger technical prowess, and more competitive prices.
In the past, domestic cars have been tempered in the domestic and foreign markets, from the initial imitation to independent research and development, from the low-end market to the high-end market breakthrough, step by step, it is by virtue of national enterprises such as Hongqi and BYD, adhere to innovation-driven development, and constantly improve product quality and technical content, so that domestic cars have completed a gorgeous turn from following to running, and even leading in some fields.
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