It is not easy for Chinese brands to go global, and this is true for all walks of life. With the breakthrough of self-research capabilities of car companies and the serious involution of the domestic auto market, many Chinese car companies have gradually accelerated their comprehensive overseas layout. Among them, Nezha Automobile has risen in this wave of "going to sea". Today, Nezha Automobile is undoubtedly a leader among the new domestic car-making forces. With the 400,000th mass production vehicle of Nezha Automobile officially rolled off the assembly line at the Tongxiang Intelligent Manufacturing Base of Hezhong New Energy. In a blink of an eye, this once unknown new energy car company from Tongxiang has become the first echelon of China's new power car companies. So, behind the ups and downs of the past ten years, how did it become the first echelon of China's new power car companies?
The world delivers China's business card
At present, the competitiveness of the global auto market is particularly fierce, and "going overseas" has become the development strategy of many new car companies. In the current new energy track, Nezha Automobile is more practical in going to sea, and gradually meets the global layout with "technology going overseas". Nezha Automobile has a comprehensive layout with the strategy of "going overseas" with the dual lines of "deeply cultivating ASEAN and developing the EU", and its overseas territory covers the ASEAN, South Asia, and Middle East markets, and expands popular markets such as Europe, the Middle East, the Americas, and Africa. By the end of 2023, Nezha Automobile has 70 overseas sales channels, and the sales volume in overseas markets will exceed 20,000 units in 2023, firmly occupying the first place in sales of new forces.
Overseas smart factory construction
In addition, Nezha Automobile's overseas plant in Thailand, Thailand Smart Factory, has officially entered the stage of large-scale production, and the KD plant in Indonesia will also usher in the first batch of models off the assembly line. On March 6 this year, the first batch of equipment of Nezha Automobile has entered the Indonesian factory, which is one step closer to Nezha Automobile's strategic goal of localization, which is a new breakthrough. In the future, Nezha Automobile will continue to deepen the overseas value chain, and its overseas direction is not only to build and improve its own systematic strength, but also to export and co-build a systematic industrial chain.
The latest market performance of Nezha Automobile has also brought new development opportunities for the entire automotive industry chain. At present, the new energy vehicle market is moving forward steadily, and it is constantly leading the direction of new car-making forces with keen market insight and innovative spirit. Let's wait and see if there will be excellent performance in the future!