Lei Jun shouted that the Xiaomi SU7 sold at a loss is reasonably priced? Which one is the most worth buying?
"Goose Looks at New Cars" author: Liu Kanshun and Wang Boxiao
On March 28, Xiaomi Auto's first model - Xiaomi SU7 was officially launched, with a total of 3 models of standard version, Pro version and Max version, with prices of 215,900 yuan, 245,900 yuan and 299,900 yuan respectively, of which the standard version and Max version were also limited to 5,000 units of the "founding version" model. Officially, the Founding Edition will be delivered on April 3, the Standard Edition and Max Edition will be delivered at the end of April, and the Pro version will be delivered at the end of May. In addition, Xiaomi SU7 high-speed NOA will be delivered immediately after listing, and urban NOA will open user testing in April, officially open 10 cities in May, and open nationwide in August.
Xiaomi SU7 provides bay blue, elegant gray, olive green, lava orange, glow purple, meteor blue, cambrian gray, pearl white, diamond black and other 9 body colors to choose from, of which bay blue, elegant gray, olive green, these 3 main colors are free, and the optional price of other colors is7000 yuan. Meanwhile, the interior is available in four colourways: Galaxy Grey, Obsidian Black, Mist Purple and Twilight Red, all free of charge.
During the more than 2-hour launch, the surprise is always in the last part of the meeting. Xiaomi CEO Lei Jun said at the scene: "The standard version of the model is priced at 215,900 yuan, which is 30,000 yuan cheaper than the Model 3, to express our Xiaomi's sincerity to rice fans, but if the price is 245,900 yuan, it is a loss, and 215,900 yuan is also a loss, just a little more." I hope you can understand here, because the cost of Xiaomi SU7 is really high, I hope you can also support Xiaomi, and Xiaomi also wants to thank you with practical actions. ”
Xiaomi Auto announced that night that Xiaomi SU7 exceeded 50,000 units within 27 minutes of its sale.
Xiaomi SU7 pricing starts at 215,900 yuan: reasonable (small standard)
First of all, the question that everyone is most concerned about is, is the pricing from 215,900 yuan reasonable?
In addition to the product power of Xiaomi SU7 itself, it has to be compared with mainstream competitors in the market, such as the entry pricing and configuration of hot-selling models such as ZEEKR 007 (from 209,900 yuan), Xiaopeng P7i (from 223,900 yuan), Tesla Model 3 (from 245,900 yuan) and other hot-selling models. After all, the Xiaomi SU7 is a medium and large car, and it has surpassed these medium-sized cars in terms of size and space performance.
And from the configuration point of view, the standard configuration of the Xiaomi SU7 system is not low. All models adopt CTB integrated battery technology, and are equipped with an active closed grille, LED matrix headlight cluster (automatic headlights), ADB adaptive high beam, side sunscreen and heat insulation glass, panoramic sunroof double-layer silver-plated sun protection and heat insulation glass, 19-inch low-drag wheels, Snapdragon 8296 intelligent cockpit, 7.1-inch flip-out instrument cluster, 16.1-inch 3K central control screen, Xiaoai large model intelligent voice, Xiaomi car machine ecology, 50W mobile phone wireless charging, environmentally friendly leather seats, front seat heating/ Ventilation/memory, heated rear seats (on both sides), and a number of active and passive safety features.
Compared with the ZEEKR 007 rear-wheel drive version (209,900 yuan), Xpeng P7i (223,900 yuan) and Tesla Model 3 (from 245,900 yuan), the Xiaomi SU7 standard version (215,900 yuan) is an absolute winner with the configuration advantages of multi-layer soundproof glass for the whole car, automatic anti-glare rearview mirrors, front middle airbags, anti-rollover system, AI large model voice assistant, seat massage, 4-way adjustable lumbar support for the co-pilot, co-driver boss key, and active ambient lighting.
But the starting price is cheaper than Xiaomi SU76000 yuan ZEEKR 007 rear-drive version (209,900 yuan) Although it is not so rich in configuration, it also uses steep slope descent, electric trunk position memory, and higher-level driving assistance to "make up", and more importantly, the whole system800V architecture, which makes ZEEKR 007 support high-voltage fast charging, and the output power of the rear motor is also greater.
The price is 8000 yuan more expensive than Xiaomi SU7 Xiaopeng P7i (223,900 yuan) after the market discount price is 203,900 yuan, although it is the same 400V architecture, the range is only 550km, but the configuration is richer. For example, there are more electric doors for the whole car, induction trunk, Dolby Atmos, blind spot image on the side of the car, steep hill descent, memory parking, and higher-level driving assistance.
As for the configuration of the Tesla Model 3 rear-wheel drive version, it is completely backward, and the most competitive enhanced version of the automatic driving assistance function also needs to pay an additional 32,000 yuan for the option.
On the whole, the price of the entry-level model Xiaomi SU7 standard version is reasonable, even compared with the BYD Han EV Glory Edition 715km front-wheel drive flagship model (219,800 yuan) of the same level (medium and large car), it is also slightly ahead in terms of configuration, and it also has a large model intelligent voice, Xiaomi ecology and Xiaomi Pilot Pro intelligent driving assistance system.
Xiaomi SU7 has launched a total of 3 models, the price difference between each model is 30,000 yuan and 54,000 yuan respectively, the span is not too big, especially the price of the flagship model Max version does not exceed 300,000 yuan, so the overall pricing strategy is quite reasonable. Under the press conference, rice noodles shouted "Thor" in response to the affirmation of the price range of the model.
Test drive Xiaomi SU7 Max Edition: More driving pleasure than Model 3 (small label)
The Xiaomi SU7 has a body size of 4997x1963x1455mm and a wheelbase of 3000mm. Because its body design resembles the Porsche Taycan, it is nicknamed "Porsche Meter" by netizens. According to Tencent Auto's "Goose Looks at the New Car" street interview, 8 percent of passers-by think that the real car is better than the pictures posted on the Internet and has more visual impact. The Xiaomi SU7 offers 4 wheels to choose from, namely 19-inch sports wheels, 19-inch closed wheels, 20-inch plum wheels, and 21-inch blacked-out wheels. The rear of the Max variant is equipped with an electric rear wing, which can be adjusted in four steps: 0, 5, 12 and 25 degrees. The vehicle is equipped with a large front trunk with a traditional open trunk.
The test drive model of Tencent Auto is the Xiaomi SU7 Max version, equipped with an 800V high-voltage platform, equipped with front and rear dual motors, with a maximum power of 495kW, a peak torque of 838N·m, and a 000 acceleration time of only 2.78 seconds. In terms of battery, the Xiaomi SU7 Max version is equipped with CATL's 101kWh ternary lithium battery, with a CLTC range of 800km.
The Xiaomi Mi SU7 can give the driver a lower driving position, and the main driver's seat is equipped with active rib support, which can be activated when cornering at speeds above 40km/h, but with a slight delay. The vehicle is equipped with a flip-screen small gauge and a HUD, the HUD can display navigation information completely, and the frameless rearview mirrors on both sides provide a transparent view while also having a good appearance.
In terms of driving, the transient response of the Xiaomi SU7 valve is very agile and heel-to-foot, the power output is almost not hysteresis, and the kinetic energy recovery intensity can be adjusted from 0-100% according to personal preferences. The center area of the steering wheel is small, and the gain with speed is very linear, which can achieve light and high speed at low speed. The driving mode knob on the steering wheel can facilitate the driver to quickly switch the vehicle status, press the button in the middle to directly give the car "chicken blood", and the full performance of the vehicle can be brought into play within 20 seconds.
The chassis adopts a front double wishbone rear multi-link independent suspension, with air springs + CDC shock absorbers, although the vehicle has a 2-second acceleration ability, but the suspension does not give people the feeling of "silly hard" in the previous generation Model 3, it takes into account good shock absorption, and at the same time, in the process of rapid acceleration / braking, it can well suppress the longitudinal pitch of the body. Xiaomi was able to reach such a level for the first time by building a car, which is indeed very powerful.
In terms of Xiaomi Pilot Max intelligent driving, Xiaomi adopts its self-developed intelligent driving solution, which is similar to Huawei ADS 2.0/Xpeng XNGP in terms of hardware configuration, with overhead lidar and binocular camera, and low-end models do not have lidar. In terms of software, at present, only high-speed pilot driving has been opened, active cruise is relatively stable, the ability to follow the car + lane keeping is relatively mature, acceleration and deceleration are also relatively linear and natural, and there have been several failures in lane changes, which is not as comfortable as the experience of the above two competing products.
However, I later learned that the latest system version was not refreshed on the day of our test drive, and it will be smoother in terms of high-speed lane changes after the upgrade. According to Xiaomi's plan, pilot driving in all cities across the country will be realized in 2024, judging from the latest news, urban NOA will open user testing in April, officially open 10 cities in May, and open nationwide in August.
Which of Xiaomi's three cars is the most worth buying?
Among the three models of Xiaomi SU7, the standard version and the Pro version are both based on the 400V architecture, and are also equipped with lithium iron phosphate batteries (Fodi blade battery, CATL Shenxing battery), while the Max version, which focuses on high performance, is based on the 800V high-voltage architecture, supports high-voltage fast charging, and is equipped with a ternary lithium battery (CATL Kirin battery), and the ability of Xiaomi Polit intelligent driving assistance is also different. So, which model is more worth buying?
Xiaomi SU7 Standard Edition (215,900 yuan): Recommendation index: ★★★★★
In addition to the aforementioned Xiaomi SU7 standard configuration, the entry-level Xiaomi SU7 highlights include front seat heating/ventilation, rear seat heating, 10-speaker high-quality audio, electric rear tailgate, equipped with a rear permanent magnet synchronous motor (power 220kW, torque 400N·m), acceleration per 100km 5.28s, maximum speed 210km/h, CLTC range of 700km, 73.6kWh Fodi blade battery, 350km in 15 minutes, and Xiaomi Pilot Pro intelligent driving assistance system (high-speed navigation + valet parking).
If the budget is about 200,000, you pay more attention to the configuration, space and battery life, and at the same time you are very concerned about the cost performance of the whole vehicle, Xiaomi SU7 standard version is very suitable, and the whole vehicle is completely sufficient. If you are still an in-depth user of Xiaomi, I believe that Xiaoai's large model intelligent voice and Xiaomi car machine ecology can also allow you to create your own "Mi home" life scene.
Xiaomi SU7 Pro version (245,900 yuan): Recommendation index: ★★★
Xiaomi SU7 Pro version is a medium model, compared with the standard version is more expensive30000 yuan, the basic configuration of the vehicle is basically the same, but there is one more optional configuration (electric rear wing), but the focus of the upgrade is still in terms of battery life and intelligent driving. In terms of range, the main thing is to replace the 94.3kWh CATL Shenxing battery, and the CLTC range has reached a maximum of 830km, and the fast charging is still 350km in 15 minutes.
In terms of intelligent driving, the Xiaomi SU7 Pro version is directly upgraded from Xiaomi Pilot Pro to the high-end Xiaomi Pilot Max intelligent driving assistance system. One LiDAR has been added to the hardware, and the number of intelligent driving chips has been upgraded to two (NVIDIA DRIVE Orin), the chip computing power has been upgraded from 84TOPS to 508TOPS, and the number of millimeter-wave radars in the whole car has also increased to 3.
In terms of software and functions, Xiaomi Pilot Max not only continues the functions of high-speed navigation and valet parking, but also adds urban navigation assistance including traffic light recognition and passing, left and right turn at intersections, detour/construction avoidance, pedestrian yield, two-wheeler avoidance, special vehicle recognition, and other functions.
If you only look at the increased configuration and functions, the 30,000 yuan upgrade is reasonable, but it is not worth it when it comes to the actual needs of consumers.
According to Xiaomi's official value of the intelligent driving system, the high-end Xiaomi Pilot Max (worth 26,000 yuan) is only 8,000 yuan more than the enhanced Xiaomi Pilot Pro (worth 18,000 yuan). Although this price difference is not expensive in the value of the software, the Xiaomi SU7 Standard Edition cannot choose to spend 8000 to upgrade to the Xiaomi Pilot Max due to hardware reasons.
Therefore, if you just want a high-end Xiaomi Pilot Max intelligent driving assistance system, you must spend an extra 30,000 yuan to choose the Xiaomi SU7 Pro version of the model, even if you add a large battery that can increase the range of 130km, it still doesn't feel worth it. If it is a consumer who is not insensitive to the urban navigation auxiliary function, this money is even less necessary to spend.
After all, the Xiaomi SU7 Pro version is the same as the standard version in terms of model configuration, although it can bring a range upgrade of 130km, but they are all models with a 400V architecture, and they do not support high-voltage fast charging, and the attraction of this upgrade is not great. In fact, the Xiaomi SU7 standard version, which runs 700km on a full charge, is already a long-lasting version in the same class of models, and it is completely sufficient for daily use.
Xiaomi SU7 Max Edition (299,900 yuan): Recommendation index: ★★★★ ☆
The Xiaomi SU7 Max Edition, as the current flagship model, is a model that truly focuses on high performance and driving pleasure. Just like Lei Jun said at the scene, the Max version is not simply superimposed on the configuration, but a completely different model from the Pro version, and it is also directly benchmarked against the Porsche Taycan in the product definition, which is called the "performance beast" internally.
The Xiaomi SU7 Max Edition is not only based on the 800V high-voltage architecture, which supports high-voltage fast charging of 510km in 15 minutes, and is equipped with a 101kWh CATL Kirin battery, which can achieve a CLTC range of 800km, but also equipped with dual-motor all-wheel drive, which can accelerate to 100km/h in 2.78s and reach a top speed of 265km/h, as well as advanced equipment such as Brembo calipers, air springs, CDC shock absorbers, electric rear wing and active flank supports.
Although the price of the Xiaomi SU7 Max version is 54,000 yuan more expensive than the Pro version, it is not difficult to see from the highlights of the above Max version that this "upgrade" is more direct and comprehensive, especially in the high-voltage platform, high performance, handling and other aspects of the improvement. At the same time, the Max model is also equipped with the high-end Xiaomi Pilot Max intelligent driving assistance system.
In terms of model configuration, the Max version is equipped with electric suction doors, electric steering wheel adjustment, 56-inch head-up display system, and 7.1.4 audio system/Dolby Atmos on the basis of the Pro version. In addition, it is also equipped with 19-inch sports wheels + sports tires as standard (low-drag wheels + new energy tires can be replaced free of charge), and 20-inch and 21-inch sports wheels are also optional.
On the whole, the pricing of the Xiaomi SU7 model follows the current market rules and changes (the current price war), and it also seems to be more reasonable. From the point of view of purchasing, for rice fans with a limited budget, it is enough to directly start with the 215,900 yuan Xiaomi SU7 standard version;
Easter eggs: Inventory of how many "goods" Mr. Lei brought in the Xiaomi SU7 launch conference
- Car phone holder ¥99
- Mijia Multifunctional Flashlight ¥199
- Mijia panoramic canopy sunshade ¥299
- Mijia front windshield parasol¥129
- Mijia Car Portable Charging and Discharging Gun ¥799
- Xiaomi Pad 6S Pro ￥3299 起
- Seatback Flat Stand Set ¥399
- Car karaoke microphone ¥499
- Physical buttons on the center display ¥499
- Smart Dual Dial ¥699
- Mi Walkie-Talkie 3 ¥449 (Walkie-Talkie Charging Dock ¥169)
- Outdoor Bluetooth speaker ¥699
- 米家车载舒适头枕 ¥149
- 车载后备箱收纳箱 ¥399
- Car trunk storage box ¥299
After the Xiaomi SU7 launch conference, Xiaomi Auto announced on its official Weibo that Xiaomi SU7 opened Dading orders exceeded 10,000 units in 4 minutes, orders exceeded 20,000 units in 7 minutes, and orders exceeded 50,000 units in 27 minutes.
If you have already submitted an order for Xiaomi SU7, will you continue to buy the "goods" brought by Mr. Lei himself?
(Photo/text: Liu Kanshun, Wang Boxiao)