Why is the iPhone 15 not fragrant this year?

Apple's days are not easy

The Huawei Mate 60 does not follow the routine (it is sold before it is released), which makes Apple's life not very easy.

When the iPhone 13 was released, the whole network was swiped with "Thirteen Fragrances". When the iPhone 14 was released, the "Dynamic Island" caused heated discussions.

And this year's iPhone 15 did not start smoothly, not only during the press conference, there was no hot search on the whole platform, but also the stock price fell sharply, and negative news flew all over the sky.

This makes me wonder: why doesn't this year's iPhone 15 smell good? I have come up with 6 reasons, each of which is crucial!

1. Flash memory only starts at 128GB

The iPhone 15, iPhone 15 Plus, and iPhone 15 Pro all start at 128GB, and the Pro Max starts at 256GB. And the point is that adding memory is too expensive, from 128GB to 256GB, it costs an additional 1000 yuan, and the SSD is labeled, and it sells more expensive than gold. Also, in 2023, 128GB is really not enough.

2. Ancestral 20W fast charging

The iPhone 15 comes with a USB2.0 rate C-C cable in the box, which is not environmentally friendly this year. The charging speed is still unchanged, the ancestral 20W power. Switched to USB-C, but the charging speed is still not progressive, which is no longer able to complain.

3. It does not support 120HZ high brushing

Don't look at what it says, look at what it does. In order to sell the iPhone 15, Apple removed the iPhone 14 Pro on the eve of the conference. It is also equipped with A16, 6GB LPDDR5 RAM, dynamic island design, and the biggest difference is 120HZ Promotion. Apple is well aware that users need high screen swiping, but it is deliberately castrated.

4. The price of batteries has increased for the second time

After the release of the iPhone 15 series, fruit fans once again received a "bad news": the battery replacement fee of the old iPhone has increased again. Take the iPhone 13 as an example, it was 519 yuan at first, then it rose to 688 yuan, and after the iPhone 15 was released, it rose to 729 yuan. As for the iPhone 14, the battery replacement cost is as high as 809 yuan, which can be said to be the sky-high price of the sky-high.

5，远低于预期的A17 Pro

Obviously on the 3nm process, the CPU of the A17 Pro has only increased the performance by 10%, and the GPU has changed from 5 cores to 6 cores, and the performance has only increased by 20%, which can be said to have no improvement in the architecture. It may be that Apple's R&D focus is no longer on the iPhone, but on the Apple Vision Pro.

6. Low-frequency PWM dimming

Li Nan, a former mobile phone executive, said that the iPhone 15 Pro is still far ahead, that is, the screen, or the low-frequency PWM dimming blind screen. Cook,Huaxing Optoelectronics domestic screen to understand?But this also illustrates a problem,The rise of domestic mobile phone brands,Not only related to themselves,And the supply chain behind it also has a lot to do。

Finally, I want to say that the configuration of iPhone 15 standard version 6GB+128GB is indeed too high to sell for 5999 yuan.

The market has given Apple a "positive" response, and now it is March 28, 2024, and the beggar version of the iPhone 15 on the e-commerce platform has fallen to about 4,500 yuan, and the 618 will only be lower. The price reduction is close to 20% in less than half a year, which is a huge damage to Apple's brand value - why bother in the first place.