The folding screen is going to be popular, and vivo X Fold3 has added another fire
Folding screen mobile phones are really popular, and they have become a favorite for various mobile phone manufacturers to compete for in high-end flagship series. However, as early as 2019, the first folding screen Galaxy Fold series launched by Samsung mobile phones, but due to technical limitations that cannot be eliminated, the screen creases, the heavy body, and the expensive price, can only become a toy product for niche groups. In 2023, the global shipment of folding screen mobile phones will be about 15.8 million units, an increase of 23%. According to statistics from CINNO Research, a third-party organization, in the third quarter of 2023, the sales of folding screen mobile phones in the Chinese market will reach 1.98 million units, a year-on-year increase of 175% and a quarter-on-quarter increase of 70%, and it has been a positive year-on-year growth for 12 consecutive quarters. Among them, the products that have contributed to the pivotal force are indispensable to the vivo X Fold series of the "Blue Factory".
As a leader among independent brands, vivo has ranked first in the domestic market for three consecutive years, and in 2023, it will win the first place in Android models in the Chinese market. According to Counterpoint's statistics, vivo's market share reached 18% in the first six weeks of 2024, which did not reduce the momentum of winning the championship in the slightest. In the field of folding screens, which focus on high-end flagships, the vivo X Fold series launched the third-generation new machine this week with both performance and thinness, with the ingenious standard version and Pro version design, which further lowers the threshold for the mass user to experience folding screen mobile phones, which is bound to promote the entire folding screen market to take another big step.
The thickness of the body in the folding form often exceeds 15mm, far exceeding the standard of 10mm or less for straight mobile phones, and the weight is mostly about 300g, and the price jumps from five figures, which discourages mass consumers. The newly launched vivo X Fold3 adheres to the principle of "flagship first and then folding" through technology iteration and concept innovation, and comprehensively reconstructs and defines products for the needs of different people. Among them, the vivo X Fold3 standard version has achieved the industry's extreme thinness and lightness, creating an industry record of 219g for large folding screen products, and the 236g weight of the vivo X Fold3 Pro version has also entered the first echelon of thinness and lightness. The ingenuity of the dual-configuration version lowers the threshold for users to try the new product, allowing more people to come into contact with the folding screen, and then realize the experience advantages of the folding screen compared with the traditional straight board machine in various scenarios.
There have been reports in the industry that if the price of folding screen mobile phones drops below 7,000 yuan, it is expected to replace related products of high-end machines. At present, the proportion of high-end products in the global smartphone is about 300 million, so in the long run, the shipment of folding screen mobile phones is expected to reach 100 million, and the CAGR from 2023 to 2027 will exceed 52.84%, becoming a new growth pole for the entire mobile phone industry. Domestic manufacturers led by vivo continue to bet on the folding screen track, and the technological progress and product innovation pushed by concerted efforts are not only the gospel for consumers but also the catalyst for the upstream and downstream of the industry. vivo X Fold3 has now fired the first shot of the folding screen mobile phone market in 2024, and the pressure of the good start has come to the side of friends.