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Pre-sale 30-450,000, Ford Lie Ma is coming, is this price fragrant?

author:Automotive Research Institute

A few days ago, JMC Ford Liema officially opened pre-sale, the new car has a total of 7 configuration versions, including a limited edition - the Everglades Special Limited Edition, the new car pre-sale price is between 30-450,000 yuan. In terms of power, all systems are equipped with a combination of 2.3T engine + 10AT, and there will also be a variety of hard-core off-road configurations. It is reported that the new car will be officially launched at the end of April.

Pre-sale 30-450,000, Ford Lie Ma is coming, is this price fragrant?

In terms of appearance, the overall design of the Ford Flame Horse is also the popular square box shape of the hard-core off-road vehicle, with expanded wheel arches, thick luggage racks, and external spare tires that look very tough and retro. In addition, this car can also quickly disassemble the doors, roof and other positions, which looks more hardcore and more stylish.

Pre-sale 30-450,000, Ford Lie Ma is coming, is this price fragrant?

In the interior part, Ford Liema is equipped with dual 12-inch LCD instruments and central control screens, equipped with Qualcomm Snapdragon 8155 chips, Ford SYNC+ intelligent interconnection system, etc., I believe that there will be good performance in the intelligent experience. This also caters to the appetite of current domestic consumers, not only the car is hard enough, but also has to keep up with the intelligent experience.

In addition, the Ford Lie also retains a lot of physical buttons. Such as multimedia system, air conditioning system, two-wheel drive/four-wheel drive low-speed and other physical buttons. For a hardcore off-road vehicle, this is very necessary. And in terms of configuration, the Ford Liema is also very sufficient, after all, the price is here.

Pre-sale 30-450,000, Ford Lie Ma is coming, is this price fragrant?

In terms of dimensions, the length, width and height of the Ford Liema Far Bay Edition are 4800/1990/1835mm, and the wheelbase is 2950mm. There will be slight differences in body size in the other versions, but the wheelbase will be the same. The ordinary non-bigfoot off-road version has an approach angle of 38 degrees, a departure angle of 31 degrees, a minimum ground clearance of 237/242mm, and a maximum wading depth of 800mm. Bigfoot off-road version/wasteland version/Everglades version: approach angle 45 degrees, departure angle 37 degrees, minimum ground clearance 273mm, maximum wading depth 850mm (with wading hose 925mm).

Pre-sale 30-450,000, Ford Lie Ma is coming, is this price fragrant?

In terms of power, the Ford Lie Ma will be equipped with a 2.3T turbocharged engine with a maximum power of 202kW and a peak torque of 429Nm, and the transmission system will be matched with a 10AT gearbox. In terms of suspension, the front suspension is a double wishbone independent suspension, and the rear suspension is a multi-link non-independent suspension, and it is also a non-load-bearing structure. Other off-road requirements such as four-wheel drive, center differential, front/rear axle differential locks, etc., are reflected in the corresponding configuration versions.

Pre-sale 30-450,000, Ford Lie Ma is coming, is this price fragrant?

As far as the product is concerned, the Ford Flame is hard enough, and at the same time, it also has a good embodiment in the intelligent configuration, and has made a lot of preparations for the current domestic hard-core off-road vehicle market.

Of course, in the current domestic automobile market, hard-core off-road vehicles are also the direction of many car companies. Such as tank brand, equation leopard brand, etc. However, compared with Ford Liema, the models of these brands are more likely to take the route of new energy technology. Such as the Tank 400 Hi4-T, Tank 500 Hi4-T, Formula Leopard-Leopard 5, etc., these models currently have good sales in the market, and they have also proved their strength in off-road.

Compared with Ford Liema, these new energy off-road vehicles of independent brands can not only make achievements in off-road, but also be a good hand at home. For friends who like hard-core style and have less strong off-road needs, new energy off-road vehicles are a good choice. For this kind of model that can be used both at home and with off-road attributes, it is not easy for Ford Lie Ma to snatch away this part of the customer.

Pre-sale 30-450,000, Ford Lie Ma is coming, is this price fragrant?

Compared with this kind of new energy off-road vehicle, the fun attribute of the Ford Horse is more obvious, which can attract those friends who love deep off-road. The Ford Horse, on the other hand, is more like a big toy for them, as a complement to the buyer's garage. At the same time, in the pre-sale price range of 30-450,000 yuan, there are not many choices for a hard-core SUV like this, and the starting price of the famous Wrangler has reached more than 450,000 yuan.

From the current point of view, the Ford Fierce Horse is not small, the demand is quite high, and there are not many competitors in the price range of 30-450,000 yuan for pre-sale. As for a well-known joint venture hard-core off-road vehicle, its pricing can also be said to have knocked down the price of high-premium international brand hard-core off-road vehicles. What do you think of the price?