The current Beijing Automobile Factory 212 off-road vehicle on sale is equipped with a 2.4T gasoline engine as standard, 6-speed manual, time-sharing four-wheel drive, and the price is only 99,900-105,900 yuan. Compared with the Tank 300 and Beijing BJ40, the 212 off-road vehicle seems to be extremely cost-effective, but its interior is extremely rough and there are very few distribution outlets, resulting in very low sales and low cost performance.
A few days ago, some netizens exposed a set of spy photos of the new 212. Its appearance has been greatly changed on the basis of retaining the classic elements (the iconic "one arch, two round, three horizontal, and four vertical" family front faces of the 212 off-road vehicle), and it has a bit of Mercedes-Benz big G feeling. The interior has also been modernized, and the current model does not resemble a car of a certain era. With a large screen, a leather steering wheel, a push-button start, and a leather-wrapped interior, it looks like a passenger car and no longer like a tool car. In addition, it may carry a 2.0T+8AT power combination. With a earth-shaking upgrade of the appearance, interior and power system, the new generation of 212 off-road vehicles will most likely not sell for 99,900-105,900 yuan, and may increase in price significantly, and the price is expected to reach about 150,000 yuan.
It should be noted that the Beijing Automobile Factory has no relationship with BAIC Group, and now it belongs to a private car company in Shandong.
Founded in 1958, Beijing Automobile Factory is the second large-scale automobile manufacturer in China after Changchun FAW. In 2001, it was renamed Beijing Automobile Factory Co., Ltd., a subsidiary of BAIC Group, which holds 51% of the shares of Beijing Automobile Factory Co., Ltd., and Beijing Automobile Assembly Plant holds 49% of the shares of Beijing Automobile Factory Co., Ltd. In 2016, Beijing Automotive Assembly Plant (a private enterprise) invested in the acquisition of a 51% stake held by BAIC Group. In 2020, Qingdao Fulu Investment Holding Group Co., Ltd. (hereinafter referred to as Fulu Group) acquired Beijing Automobile Manufacturing Co., Ltd. and became its major shareholder. Its subsidiary, Beijing Automobile Manufacturing Plant (Qingdao) Co., Ltd., holds 90.7% of the shares of Beijing Automobile Manufacturing Co., Ltd.
Fulu Group was established on April 29, 2020, with a registered capital of 500 million yuan, legal representative Lu Fujun, and registered address in Qingdao, Shandong. The business scope includes equity investment, industrial investment, project investment and investment in automobile-related industries. The legal representatives of Fulu Group, Beijing Automobile Manufacturing Plant (Qingdao) Co., Ltd. and Beijing Automobile Manufacturing Co., Ltd. are all Lu Fujun.
It is worth mentioning that Modern Automobile, one of the new car-making forces, was also produced by Beijing Automobile Factory, and was even sold in the same dealership as the 212 off-road vehicle.
Write at the end
After the replacement of the 212 off-road vehicle, the hard-core off-road market has ushered in another player with reasonable product strength, and perhaps the sales will be good.