On March 26, Zhou Hongyi, founder of 360 Group and investor of Nezha Automobile, and Daniel Zhang, CEO of Nezha Automobile, held a live broadcast together, not only test-driving the upcoming Nezha L model, but also showing the expanding Tongxiang production base.
This live broadcast is very interesting, the fiery "red-clothed cannon" Zhou Hongyi has always been known for his sharp words, in this live broadcast, Zhou Hongyi put forward a number of sharp criticisms and opinions to Nezha Automobile.
For example, when visiting the factory, Daniel Zhang chose the expanding Tongxiang production base, a move that caused Zhou Hongyi's dissatisfaction, and he felt that users should be shown the advanced highlights of the operating production line rather than the construction site. Like Xiaomi, the production base should be shown directly to the audience, "If you don't show the most advanced technology to the user, then what's the point of visiting a construction site? You see how Xiaomi shows it." Recently, Lei Jun, CEO of Xiaomi Automobile, personally appeared at the Xiaomi Automobile Factory to show everyone the manufacturing process of Xiaomi Automobile.
For example, integrated die-casting technology, Xiaomi, Xiaopeng, Qianjie and other companies are focusing on publicity, but Nezha Automobile did not promote this, under the prompting of Zhou Hongyi, Daniel Zhang added that Nezha is preparing 12,000 tons of integrated die-casting.
Regarding the naming of Nezha cars, Zhou Hongyi also questioned, "Nezha is full of letters, UVXL, anyway, it is to make consumers feel awkward and how to come, so that consumers can't remember how to come, my pronunciation is very weird." He also said to Daniel Zhang, CEO of Nezha on the side, "You are always self-congratulatory from marketing to product planning, this is not good, what's the use?" In this regard, Daniel Zhang was obviously a little embarrassed and could only respond, "There are many brands that are also named like this." ”
Zhou Hongyi praised the riding experience of Nezha car, he said, "Nezha car's refrigerator, color TV, large sofa, including the interior and space of the car, from the perspective of me, who is used to sitting in Maybach, I think it is okay."
However, he instead criticized the marketing and publicity of Nezha Automobile, which was too engineered and made the technology very solid, but he was not very good at expressing it, and he did ten points, but he only said five points, and the typical one would only do it and not blow it.
In 2023, Nezha Automobile will deliver 127496 vehicles, of which overseas sales will exceed 20,000 units, a year-on-year increase of 567%. As of the end of December 2023, Nezha Automobile has delivered a total of nearly 400,000 vehicles.
However, in 2023, Li Auto will deliver a total of 370,000 units, NIO will have a cumulative sales volume of 160,000 units, Xpeng Motors will have a cumulative sales volume of 141,600 units, and Leapmotor will have a total of 144,100 units.