The whole system is equipped with 8AT, and the new generation of Sonata is on the market, can it be sold from less than 140,000 to "turn the tables against the wind"?
At the beginning of the year, BYD started a new round of price war under the banner of "electricity is lower than oil". Immediately, Beijing Hyundai, in the joint venture fuel vehicle camp, came out and "called" BYD under the banner of "oil is stronger than electricity".
However, the show doesn't end there. On the evening of March 26, Beijing Hyundai officially launched a new generation of Sonata models, on the basis of 1.5T/2.0T engine, upgraded the whole system of 8AT gearbox, the price is only 139,800 yuan, and then 3,000 yuan to 10,000 yuan to buy a car and 10,000 yuan to replace the subsidy, a new generation of Sonata naked car is only more than 120,000 yuan, which does touch the price bottom line of the joint venture and even domestic fuel B-class cars.
We all know that now is the era of new energy, this 120,000 yuan Korean B-class oil car, can it still set off waves in China?
The new generation of Sonata models, with a new style, narrow daytime running lights on the front face, headlights under both sides are integrated with the front face, a large size of the middle mesh filled with a black mesh grille, coupled with a slightly flat modern logo, the new generation of Sonata has changed the previous "non-mainstream" and incarnated as a "spiritual guy". It is worth mentioning that the 2.0T model is also equipped with the N Line Sport Package, which is full of sportiness.
A new generation of Sonata
Old Sonata
全新一代索纳塔N Line
In terms of body posture, the new generation of Sonata still maintains a relatively swooping posture, and the body lines are also quite sharp, creating a young and dynamic atmosphere. The body size of the new generation model has reached 4945/1860/1445mm, and the wheelbase is 2875mm.
Relatively speaking, the rear of the new Sonata is not easy to be accepted, with a raised duck tail, slightly concave through-type taillights, a total of four exhausts on both sides (exclusive to the 2.0T model), and a sports surround of matte materials, the new Sonata has a sports aura, but it is also easy to be complained about by middle-aged consumers. Overall, the new Sonata design is thoughtful enough, but the product audience is not broad enough.
The interior of the new generation of Sonata is also very good, with dual 12.3-inch large screens that are almost standard for the whole series (the most entry-level 1.5T Air model is 4.2 inches + 12.3 inches), and the screen display effect is very delicate. There are enough physical buttons in the car, and the shift mechanism of the pocket gear is not very common in domestic oil cars. The steering wheel of the all-new Sonata is very thick and heavy, and it makes people feel the urge to try it.
Although the new model is still a 1.5T/2.0T engine, the 1.5T engine (maximum power of 125kW) is matched with an 8AT gearbox, and the maximum power of the 2.0T engine has been increased to 184kW. The 8AT gearbox costs more than the CVT gearbox of the same level, and the comprehensive fuel consumption of the new Sonata 1.5T model is as low as 6.25L per 100 kilometers, which is on par with the Honda Accord.
To be sure, Sonata's transition has been a tough one. On the one hand, the all-new Sonata has completed the "catfish mouth" in terms of design, and in terms of interior layout and workmanship, it can be regarded as the "top student" of the joint venture B-class car. What's more, the new Sonata has set the guide price at 139,800 yuan, and it can also superimpose more than 10,000 discounts, which directly makes the Accord and Camry next door "fragrant". The price difference with BYD Han DM-i is also enough for car owners to add gasoline for a few years.
But then again, the guide price is the guide price, and the entry-level 1.5T AIR model configuration of the new Sonata is relatively "plain", and it is still a question mark whether you can order the lowest equipped model in the 4S store. In addition, the previously launched Mondeo model has given more than 10,000 market discounts on the guide price starting from 149,800 yuan, but the sales volume is still average; It can be seen that the situation of the second-tier joint venture B-segment cars is quite difficult.
Hyundai Sonata is a banner of Korean mid-to-high-end models. We often say that those who get B-class cars win the world, if the new Sonata can open up the situation, it shows that there is still hope for the Korean mid-to-high-end market, if even the 139,800 yuan Sonata has entered the footsteps of the Chevrolet Malibu XL, then the Korean mid-to-high-end market is really not happy. You must know that in 2024, the market share of Chinese brand cars will be close to 60%, but domestic Korean cars can only eat about 1.5% of the cake.
After Hyundai TRANSYS transmission and other projects landed in China, the supply chain system of Korean cars in China has become more and more complete, and the confidence in price war and configuration war is also more sufficient. However, today's automobile market has begun to move from oligopoly to a monopolistic competition market, and how to stand out from the competition with product differentiation and brand stickiness is a test of the comprehensive strength of Korean brands in products, supply chain and marketing. Whether the new generation of Sonata can stage a big reversal, let's wait and see! What do you think? Welcome to pay attention to "Boundless Cars" and leave a message in the comment area below to share your views.