In the shade of sycamores, what kind of summer experience is it to check in the Huaihai Road business district with a "Cityride"? As an important part of the theme activity of the "Tide Walking Huaihai and Walking Green" green consumption season in the Huaihai Road business district of Shanghai's "55 Shopping Festival", on May 13, the "Green Cycling Olympic Companion" activity was successfully held.
This event created a 5.5-kilometer "Green Consumption Cycling Circle", starting from the Paris Spring V store, passing through fashion and green landmarks such as Shanghai Xintiandi, Huaihai TX, Fuxing Park, Huaihai Park, etc., to check in the newly upgraded ancient and modern Huaihai flagship store, and scan the code to join the club to get special purchase benefits; Go to the national local food mall to experience the Shanghainese people's definition of fresh food and the dedication of traditional zero copy service; In response to the initiative of not disposing of drugs at will, you can enjoy a special offer for new sachets in the Year of the Dragon and have the opportunity to receive a small family medicine box. Citizens participating in the event can not only enjoy the trendy shopping experience in the green cycling, but also deeply feel the classic charm of Shanghai's Shanghai-style culture and time-honored brands, fully stimulate green consumption demand, create a green consumption atmosphere, and advocate green and low-carbon life.
During the ride, a wonderful break dance flash mob performance along Huaihai Middle Road brought a different kind of surprise to the cyclists. This energetic performance not only spread the concept of green consumption, but also made every visitor and consumer present feel the enthusiasm of the Olympic Qualifying Tournament and the power of youth in advance. At the same time, participants can also win green gifts after completing the relevant "low-carbon" challenges.
"This is not only a green channel connecting the major consumption scenarios in the business district, but also a new path for business, tourism and culture that integrates business, green, and culture." Huaihai Group said that through this event, it can not only advocate the concept of green and low-carbon life, but also let consumers more intuitively understand the rich business formats and unique charm of Huaihai Road business district through multiple in-depth experiences such as shopping, roaming, food, culture and tourism.
During this year's "Five-Year Shopping Festival", nearly 30 brands in the Huaihai Road business district will respond to the green consumption initiative of the Huaihai Road business district of the "Tide Step Huaihai and Go Green" 2024 "Five-Year Shopping Festival", and launch green consumption actions in various forms and contents such as instant discounts, environmental protection coupons, green discounts, low-carbon packages, green product gifts, check-in interactions, and store lotteries.
During the event, Huaihai Road Business District joined hands with Industrial and Commercial Bank of China to launch green payment activities. Among them, consumers can receive up to 75 yuan WeChat instant discount through ICBC's "e-life plus" WeChat mini-program to make an appointment for business district activities, including two 25 yuan instant discount coupons for general business districts and one 25 yuan instant discount coupon for Huaihai Road business district (available for 50 yuan or more), on a first-come, first-served basis.
At the same time, the "55 Shopping Season" coupons jointly launched by Huaihai Group and Florentia Village Shanghai will also be available in limited quantities to citizens and tourists during the Green Consumption Season, locking in the new vitality of shopping on a first-come, first-served basis.
A number of catering brands in the Huaihai Road business district gathered together to jointly advocate a low-carbon diet through promotion, publicity and other means during the event, reduce food waste, and continue to pass on the concept of low-carbon diet. Including Guangming Estate, Jin Jiang Hotel, Yu Xian Fang, MANNER, POPEYES, Five Guys, Tims, etc.
Huaihai Road Business District regards the development of green consumption as an important starting point to stimulate consumption potential and promote new consumption, continuously enrich the connotation and thickness of green consumption, and focus on building a green consumption highland in Shanghai.