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Land Rover has also fallen off the altar and found that the price of sports is close to halving, and the outlook is worrying

Land Rover has also fallen off the altar and found that the price of sports is close to halving, and the outlook is worrying

When it comes to luxury SUV brands, I believe many people will think of Land Rover at the first time. still remembers that in 2009, when the TV series "Snail House" was on the air, Song Siming said: "This man who drives a car is bloody, and he wants to have a Land Rover." Land Rover is a man's leg, the wind blowing in the air. This classic line has made more people know Land Rover and understand the luxury meaning behind Land Rover.

The so-called luxury, first of all, is reflected in the price, and the selling price of millions at every turn does not know how many people are discouraged. So if I tell you now that 230,000 yuan can take away a brand new Land Rover, can you believe it?

Land Rover has also fallen off the altar and found that the price of sports is close to halving, and the outlook is worrying

However, this is the truth, this car is the 2024 Land Rover Discovery Sport, the original official guide price was 389,800-419,800 yuan, and now the performance technology version of the loan is only 230,000 yuan, and the full amount is 240,000 yuan, which is directly equivalent to cutting the waist in half. Let's take a look at the product information of this car with the car governor.

In terms of appearance, the 2024 Land Rover Discovery Sport retains the classic elements of the Land Rover family, such as the unique front face and square body, while adding more modern design details, making the vehicle look more refined and dynamic. The body size is moderate, which is not only convenient for city driving, but also ensures the vehicle's off-road passability.   

Land Rover has also fallen off the altar and found that the price of sports is close to halving, and the outlook is worrying

In terms of power, it is equipped with a 2.0T high-efficiency power engine and a 9-speed automatic manual transmission, which ensures strong power output and a smooth driving experience. At the same time, the interior is equipped with high-end luxury interiors and the latest technological features, including advanced intelligent connectivity systems and a number of driver assistance features, providing the ultimate in comfort and convenience for drivers and passengers.

Land Rover has also fallen off the altar and found that the price of sports is close to halving, and the outlook is worrying

For consumers who want to buy a luxury joint venture mid-size SUV, the 230,000 Land Rover Discovery Sport is indeed very cost-effective. However, perhaps more people will wonder why brands are adopting such an aggressive strategy of drastic price reductions.

According to the data, Jaguar Land Rover's retail sales in China in 2023 will only be 106377 units. At its peak in the Chinese market, it reached 146,000 units, accounting for nearly a quarter of Jaguar Land Rover's global market.

Land Rover has also fallen off the altar and found that the price of sports is close to halving, and the outlook is worrying

So what is the main reason why Jaguar Land Rover can't be sold? First of all, "a Toyota that can't be driven is a bad one, and a Land Rover that can't be repaired well." "The quality of Land Rover's models is unstable, which leaves a very poor impression on Chinese consumers. Second, Jaguar Land Rover has become increasingly problematic since it was taken over by India's Tata company, and it has gradually lost its ability to compete in the Chinese auto market. The extremely low cost performance ratio also makes people's desire to buy it plummet, which is one of the main reasons for poor sales.

Write at the end         

In the past, there was a smooth saying in the automobile market: "seven-fold tiger, six-fold leopard", but now it is found that the sports are all five-fold, and it can be seen that Land Rover is really in a hurry. I wonder if such a crazy price reduction measure can recapture the hearts of Chinese consumers? Welcome to leave a message to discuss.             

"The pictures are all from the Internet, if there is any infringement, please contact the author to delete"

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.8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .) 6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){-appmsgExtra-BG: #121212}}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]).my_comment_empty_data{background-color:#111}}body,.wx-root{--weui-BG-6: rgba(0, 0, 0, .05);--weui-ACTIVE-MASK: rgba(0, 0, 0, .05)}body,.., 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