Gujing Gongjiu master checks the peach blossom spring song (photo courtesy of Gujing Gongjiu)
Text: Mingqian
At the beginning of the lanterns, "Li Bai" arrived as scheduled, traveled through thousands of years to Chang'an City, which he was familiar with, and recited poems with guests. Actor Zhang Ruoyun incarnated as the modern Li Bai, reproducing the classic scene of drunken recitation of poems in "Celebrating More Than Years", and the two sang like poets and friends who have known each other for many years - "Will enter the wine, don't stop the glass." A song with Jun, please listen to it for me" is the communication code of their hearts.
In the program of "Mountains and Rivers Poems Chang'an" at the Xi'an branch of this year's CCTV Spring Festival Gala in just a few minutes, thanks to augmented reality (AR) technology, Li Bai was able to cross time and space, come by crane, and drink poetry, which made this oriental aesthetics of ancient and modern photos amazed the world and interpreted the social mirror image of the world.
All this is because the meaning of the poem "Today people do not see the ancient times and moons, and this month once shines according to the ancients" is the emotional identity engraved in the blood of Chinese culture, which hits our hearts again and again in the bright moon and spring breeze of the years, triggering the resonance of "beauty".
The Beginning of All Things: Go to a Spring Covenant Together
Spring returns to the earth, and everything blooms.
The year of the year is spring, and the year of the Chinese begins with the "Spring Festival Gala". The most beautiful interpretation and expression of "spring", a natural season, are undoubtedly condensed in the poems. Tang poetry and Song poetry are known as the "twin gems" of Chinese literature, containing magnificent thoughts, tenacious bones, and sincere emotions, which are enough to have the power to pass through the years and hit the softest place in the heart of modern people in the hurried and chaotic rhythm of life.
Through poetry, we can follow Li Bai's perspective and reproduce the grand scene of "opening the palace in nine days, and all countries are dressed and worshipping the crown", and we can also carefully appreciate the great hidden power of "when spring is happening" and the flourishing growth of all things through poetry.
In the name of poetry, a grand meeting with spring is exactly what the first issue of "2024 Chinese Poetry Conference" wants to do. This episode of the program is timely and pleasing, fully combining poetry with contemporary aesthetic pursuits, and its scientific and technological choreography and exquisite program choreography reflect the highest CCTV aesthetics of "beauty".
Excerpt of "2024 Chinese Poetry Conference" (courtesy of Gujing Gongjiu)
In the past few years, the "Chinese Poetry Conference" has received a total of more than 3 billion viewers, and it has become a poetry program with the participation of the whole people and a major festival in the Chinese poetry industry. "Poetry Solitaire", "Flying Flower Order", "Poetry Theater", "Creative Knowledge Questions", "Immersive", "Thousands of People and Thousands of Questions", "Poetry in Paintings", ...... Through a series of wonderful poetry competition experiences, the aesthetic realm and cultural character of the predecessors are reflected with the current lifestyle and ideological concepts, which has become an indispensable sense of ritual for the poetic beginning of the year.
The spring breeze is coming, and the peach blossoms are blooming. At the most energetic time of the Holy Spirit of all things, it is a time to encounter poetry, and it is also the golden season of winemaking. "The soul of the flower is brewed with peach blossom wine, and the fragrance of the flower is fateful", as Tang Yin, a genius of the Ming Dynasty, said, how can you not be intoxicated by taking the most beautiful peach blossom soul between heaven and earth.
The millennium-old recipe has become an intangible cultural heritage skill, and it has made Gujing Gongjiu famous. The "Peach Blossom Spring Song", which is only made about 20 days after the peach blossoms are in full bloom, has achieved the unique style of Gujing Gongjiu, which is "clear as crystal, pure as an orchid, luscious and mellow in the mouth, and has a long-lasting aftertaste".
Save a peach blossom spring song and take a thousand years of mellow fragrance. "Poetry, wine, spring", these three words go hand in hand, as promised. When the "poetry program with the participation of the whole people" meets the "thousand-year-old cultural wine", with poetry and wine as the medium, behind this aesthetic feast, there is not only the poet's imaginative spiritual world, but also the spiritual core of wine culture.
The "2024 Chinese Poetry Conference", exclusively titled by Gujing Gongjiu Vintage Puree Gu 20, was launched on CCTV Comprehensive Channel (CCTV-1), and the national audience "appreciated Chinese poetry, sought cultural genes, and tasted the beauty of life". This feast of poetry and wine of "Chinese poetry" and "Chinese brewing" will not only deeply demonstrate the breadth and profundity of Chinese culture and the unique charm of Chinese liquor, but also sprout "new sprouts" for the brand development of Gujing Gongjiu.
Symbiosis and homology: a representative of condensed aesthetics
"The ancient sages are all lonely, only the drinker leaves his name", poetry and wine are classic with the changes of the times.
The so-called poetry and wine have a deep historical origin. Since then, in the history of Chinese poetry for more than 2,000 years, the god of wine has constantly knocked on the door of the poet's heart, stimulated the poet's inspiration, and constituted the "soul" of the "poetry and wine culture".
In fact, poetry and wine are so intimate because of their inherent similarity – both are a process of purification, poetry is the most refined language, and wine is the best of food.
The interaction of "poetic wine" reveals the poet's inner emotions and the "true taste of life" he perceives, and the purest and true wine awakens the background color of "human nature", which is the indescribable magic of "wine" and the true meaning of the poet's love for wine.
The wine entered the bowels of Hao, and the embroidered mouth was half spit out. In the process of "100 Poems of Wine Fighting", "Liquor" constantly amplifies the "truth, goodness and beauty" of "human nature", so that this "sincere" taste is aged more and more delicious. It can be said that fine wine not only achieves a detached and open-minded attitude towards life, but also contains an ideal world of "innocence".
The pursuit of "truth, goodness and beauty" is exactly what Gujing Gongjiu advocates. "True" refers to the quality of truth, "goodness" is reflected in the brand's pursuit of interests while making positive contributions to society, the environment and other aspects, and "beauty" is the harmony and unity of the unique charm, ecology and cultural charm of the product.
The beauty of Gujing Gongjiu's aging lies in the oral transmission of the craft and the passing of the brewing torch. The cellar pool used in Gujing Gongjiu has spanned 500 years and has witnessed many historical highlights of Gujing Gongjiu, so it is called "Meritorious Pool". It inhabits more than 600 kinds of beneficial microorganisms, which is one of the extreme model libraries of China's liquor old cellar pool detection and analysis database, and the endless systematic microbial biochemical process produces dozens of aromatic and flavorful substances mainly based on ethyl acetate, which ensures the richness and mellowness of Gujing Gongjiu.
Gujing Gongjiu wine-making site (photo courtesy of Gujing Gongjiu)
This irreplaceable "true" taste is the only way to test Gujing Gongjiu as the "essence of the essence".
As the carrier of the great cultural tradition of a nation for thousands of years, poetry has been constantly changing and developing in the process of removing the turnip and preserving the essence, and as the essence of the harvest of the land for thousands of years, the wine process has been continuously sublimated in the turbidity and purification, completing the transformation to beauty by removing impurities and repeatedly purifying.
Beauty and beauty: rushing to the realm of the sea
Although they are of a wide range of ages, from all over the world and from all walks of life, they are all in love with poetry, and because of their love for poetry, their lives are more and more colorful.
Among them, Liu Yifei, the English broadcaster of the 19th Asian Games roller skating and skateboarding project, Huang Lijie, who is engaged in the popularization of oracle bone science, and Shi Hui from Shibadong Village, the first place of targeted poverty alleviation, etc., "Chinese Poetry Conference" focuses on the "poetic" life of ordinary people, and the rhythm of the times is sonorous and powerful.
The hand-in-hand between Gujing Gongjiu and the "Chinese Poetry Conference" this time is based on the three-dimensional observation of the country and the times, the people and life, culture and tradition.
Based on the pulse of modern society, Liang Jinhui, Secretary of the Party Committee and Chairman of Gujing Group, proposed the "three products" project of "seeking truth in quality, seeking goodness in conduct, and seeking beauty in brand", and cast the golden signboard of Gujing Gongjiu through the tireless pursuit of conduct and quality, so as to promote the high-quality development of Gujing Gongjiu. For Chinese liquor, quality is life, and culture is the soul. Only by adding quality and culture can we truly polish the brand's golden signboard.
How to become the leader and advocate of the brand's "aesthetics" and pass on the "aesthetics" of life? Gujing Gongjiu takes poetry as the lever point, ignites the poetry of the Chinese people with classical rhyme, and touches the endless cultural core of the Chinese nation. Programs with depth, breadth and popularity can be appreciated by both the elegant and the vulgar, and with the empowerment of high-quality cultural programs, the cultural value and high-end attributes of Gujing Gongjiu have been further strengthened.
The sharpness and height of Gujing Gongjiu's brand output have been transmitted to the market and formed positive feedback, which shows that the subjective "aesthetics" are inherently different, but the public's pursuit and understanding of "beauty" are actually highly consistent. Gujing Gongjiu combines poetry and wine,
It will continue to deepen its cultural image in the hearts of consumers, realize the accurate link of the target audience and the accumulation of brand cultural power. At the same time, this wonderful cultural integration also reflects the cultural self-confidence and value shaping of a great country.
Under the cultural strategy of continuous advancement, Gujing Gongjiu has actively promoted the integration and mutual learning and exchange of Chinese liquor culture and world liquor culture in recent years. Poetry and wine are both the best wines of Chinese culture for thousands of years, and they are also the common language of the world. With the help of the platform of "Chinese Poetry Conference", Gujing Gongjiu will further make "Chinese brewing" and Chinese culture fragrance to the world, and share the unique charm of Chinese wine culture with global consumers.
2024 is the "year of reorganization and return to zero" of Gujing Gongjiu, which means that in this hopeful spring, Gujing Gongjiu will travel lightly and forge ahead.
Accompanying and walking towards beauty is a romantic act full of "poetry" in itself, and it is also the best portrayal of "poetic dwelling". The "truth, goodness and beauty" of Gujing Gongjiu is a struggle for a higher goal, but this climbing journey is united, because "the truth, the goodness, and the beauty" is the most expected expectation.
A thousand years of waiting, a thousand years of expectation, a thousand years of carrying forward the past and forging ahead into the future, through a time and space tunnel to connect the unchanging "truth, goodness and beauty", this is a tribute to the past, but also a gift to the future.
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