The collection features a selection of hard-wearing fabrics and reflective prints, where "RAIN OR SHINE" is not only about functionality in the weather, but also about the Patta brand's spirit, emphasizing the adherence to values and the courage to pioneer. The joint launch of the collection and the accompanying campaign campaign by the two brands also conveys a positive message: the wind and rain will not hinder the pace of success, but on the contrary, it will give people the qualities of perseverance, tenacity and open-mindedness.
The Converse x Patta collaboration begins with the all-new low-top Weapon Ox, which is extremely practical. The upper is made of Cordura water-repellent fabric, a durable performance material commonly used in outdoor gear, and a solid black mud resistant strip that reimagines the Converse legend and gives it a new twist on the weather. The details are also full of surprises: the D-shaped ring has eyelets on the laces, while the rubber star and arrow motif accentuates the style, the tongue is stitched with a custom fabric tag, and the custom insole pattern is from the matching collection.
Patta was also the first partner to collaborate with Converse on the Chuck 70 Marquis. An upgraded version of Converse's signature shoe, the Chuck 70 Marquis features a three-panel sports mesh lining and CX foam cushioning for all-day comfort. Like the Weapon Ox, the Patta takes a practical look at the shoe with a camouflage-printed upper on Cordura waterproof fabric and a D-ring upper lace eyelet for all-weather wear. At the same time, the reflective Chuck patch on the right foot and the Patta logo on the tongue of the shoe are a generous reminder of the collaboration.
The utilitarian limited-edition rain jacket is crafted from polyester taffeta fabric with sealed seams for superior performance, an all-over gradient black print, and a large 3M reflective ink pattern on the back. In addition, a number of "Gold Standard" items have been launched, adding to the Converse high-end casual collection. Among them, the Gold Standard sweatshirt and Gold Standard pants are in the classic color of outdoor wear "heather green", and the Gold Standard T-shirt is printed with a gradient dyeing print all over the body.
The commercial stars up-and-coming musician Sam Akpro. Hailing from Peckham, south London, home to some of the UK's top hip-hop artists, Sam is not afraid of the world, he is self-assured, and his love for punk comes from the heart. Led by renowned photographer, director and young poet Caleb Femi, despite all the challenges, he insists on delivering a spirit of resilience and confidence in his unadorned works. The two artists themselves are the best spokespersons for "rain or shine".
The suggested retail price of the co-branded series is RMB 459-999 and will be available on the official WeChat mini-program of Converse, Converse Beijing Wangfujing flagship store, Converse Chengdu Taikoo Li store and selected ENERGY stores from April 4. For more information, please follow the brand's official website Converse.com.cn, the official Weibo account "CONVERSE China" and the official Converse WeChat mini-program.