More than 100 media, fashion bloggers, industry insiders and celebrities from all walks of life attended the event.
Dozens of fashion bloggers and trend lovers wore the new Y-3 Spring/Summer 2024 collection to the event, interpreting Y-3's unique avant-garde style.
Y-3 Spring/Summer 2024 turns the spotlight to the concept of "Contra-Natural", using the opposing fusion between organic and synthetic to create a unique aesthetic. Designed with bold and intricate cuts and expressive silhouettes, it's adorned with digitally twisted floral graphics scanned from real flowers. The brand's signature colours are carried over throughout the collection, including black and white for Y-3, pure grey, a tension expression at the heart of the season's concept, and four new colours, Brown, Sand, Shade Red and Mint Green, inspired by the oxidation process.
Stepping into the store, the main color of black and white and the simple space design convey the classic modern aesthetics of Y-3. Digital abstract plant motifs are dotted with neat geometric lines to create an organic visual tension, injecting a touch of supernatural charm into the space.
On the same day, Y-3 continued to carnival at Sofu Club on Huaihai Middle Road, and more than 100 guests from the fashion industry celebrated this joyful moment with the fashionable rhythm created by the famous DJ Run. The brand's senior management and fashion celebrities from all walks of life came to the scene, and the main color scheme of black and white and digital botanical patterns adorned the entire space.
From daytime previews to dynamic DJ parties, Y-3 interprets the avant-garde spirit of "anti-natural beauty" in a unique way, allowing guests to experience the brand's charm in an immersive way.
Store address: L2-N2-12 Y-3 counter, Jing'an Kerry Centre, No. 1551 Nanjing West Road, Jing'an District, Shanghai