A short interview, but I can see the vision and determination behind Geely Automobile!
Recently, Li Shufu, chairman of Geely Holding Group, participated in CCTV's "Dialogue" column, which attracted widespread attention from the outside world, and the main reason was that Li Shufu made it clear in the program that "Geely will not easily give up traditional cars". Many netizens expressed their doubts, why does Geely still stick to the traditional automobile position under the good trend of new energy?
As we all know, new energy is now an unstoppable trend in the domestic automotive industry, and many traditional car companies are fully turning to electrification, such as BYD, which announced early that it would stop producing fuel vehicles.
However, Li Shufu said that more than 95% of the existing cars are traditional cars, and more than 80% of the annual sales are also traditional cars. Therefore, Geely will not give up on giving up traditional cars easily, and will also increase investment in new technologies to ensure that it does not lag behind in electric, hybrid, plug-in and other aspects.
The implication: Geely not only adheres to the traditional automobile position, but also actively embraces the new energy future, which is enough to indicate the future development direction of Geely. Not only that, according to Geely's current market and product structure, Li Shufu said that Geely's production and sales plan to increase by 20% in 2024, with the continuous development of its sub-brands such as Lynk & Co, the Lynk & Co brand alone sold 13,209 vehicles in February, a year-on-year increase of about 9%, and from January to February, the cumulative sales of the Lynk & Co brand were 41,385 vehicles, a year-on-year increase of 79%. It seems that the "small goal" of increasing production and sales by 20% is not difficult to achieve.
In fact, Geely has deep technical reserves in both traditional cars and new energy. Do you remember the six championships of the Lynk & Co Cyan Racing team in five years? This is the best proof of Geely's traditional car technology; Recently, the Lynk & Co 08 EM-P was awarded the honor of the first hybrid "Automotive Reliability Management Process Certification" in China issued by the China Automotive Center.
Sticking to the traditional automotive position does not mean stagnation, and it is not necessarily the right thing to do to give up fuel costs and focus on new energy sectors. How to choose varies from car to car company, but Geely's starting point is very simple: what the market needs and what consumers need, Geely will make!