I still remember that many years ago, Daniel Zhang took Ma Yun to Hema to eat king crab, threatening that we would upgrade consumption in the future! At that time, Cao Dewang of Fuyao Glass also jumped out to refute Ma Yun, because Cao Dewang is making automotive glass, Cao Dewang has the data of middle-class and small rich families, Cao Dewang bluntly said that there are less than 200 million people with real consumption power, what kind of consumption upgrade?
Let's put it this way, Alibaba is very likely to not be able to return to its former peak! In fact, this also announces the end of the era of the group of Internet entrepreneurs represented by Jack Ma.
At the peak of Alibaba, Alibaba's market value once touched $800 billion, and at that time, Ali was also sought after by a number of media as the first company in Asia with a market value of more than "trillion US dollars".
At that time, Alibaba not only became the most shining star company in the domestic shopping mall, but also shined in the capital market.
According to data, at the peak of Alibaba, there were more than 900 companies invested at home and abroad. Like the well-known B station in China, Xiaopeng Motors, Kuaigou Taxi, etc., have all received investment from Alibaba.
Ali started the selling, selling, and selling model
Chun Gongzi said before that Ali's record in the investment circle can be described as "bad"! Many companies were also outstanding players in the industry before they received Ali's investment, and after receiving Ali's investment, the company's development path was not as smooth as before.
Why is Ali's investment record so bad? Today we are not talking about this issue, today we are talking about Ali's recent opening of the sell-sell and sell-sell mode!
After Daniel Zhang stepped down from Ali, Tsai Chongxin took office. Tsai Chongxin was originally from an investment bank, and as soon as Tsai Chongxin came up, he immediately arranged a series of sales plans for Alibaba.
Tsai Chongxin not only decisively sold RT-Mart, Suning and other physical stores for clearance, but the intensity was almost jaw-dropping. What's even more surprising is that he even sold Xiaopeng Motors, the "dream car" invested by Alibaba, without hesitation. Recently, he announced that he would empty all his shares in Station B, even if he sold at a loss, he would not show mercy.
As mentioned here, many netizens think that Ali's sale of Xiaopeng Motors shares and B station shares is a wrong decision. If Ali's investment vision is accurate, then how can Ali's previous bad investments be explained?
Focus on the main business and fight e-commerce
Alibaba is reconfiguring its portfolio by selling or reducing its stakes in non-core businesses such as RT-Mart, Suning, Xpeng and Bilibili.
In the current highly competitive e-commerce market, Alibaba faces challenges from many competitors at home and abroad. In order to stay ahead of the curve, Alibaba needs to focus more on its core business and concentrate its resources and energy on deep cultivation.
The decisive battle of e-commerce is a strategic choice for Alibaba to achieve long-term development. As Alibaba's core business, e-commerce has always been an important source of profitability and growth. Ali can lose everything, but it can't let the market share of e-commerce continue to decline.
Ali was in too much of a hurry
Recently, some of Alibaba's initiatives have attracted widespread attention in the market, especially the decision on the integration of 1688 and Taobao. This strategic adjustment undoubtedly poses new challenges to small and medium-sized sellers, but it also reflects Alibaba's response to the current competitive situation.
The full integration of 1688 into Taobao is ostensibly to broaden sales channels, increase product variety and quality, and attract more consumers. However, this decision has undoubtedly added new competitive pressure to Taobao's existing small and medium-sized merchants.
As an important part of the Taobao ecosystem, small and medium-sized merchants have received strong support and preferential treatment from Taobao. With their flexible business model and unique products, they have injected vitality into the Taobao platform.
But now Ali has let 1688 enter Taobao and directly compete with low-cost platforms such as Pinduoduo, although it may improve the price competitiveness of Taobao to a certain extent, but this may also lead to the further compression of the living space of small and medium-sized businesses. Because the source manufacturers usually have lower production costs and stronger bargaining power, they often have an advantage in price. And small and medium-sized businesses are often difficult to compete with these large manufacturers.
Alibaba, the once-glamorous e-commerce giant, has now shrunk to $178.6 billion in market capitalization, a huge gap from its peak. And the consequences of all this are caused by Ali's arrogance, after all, Ali once held a telescope and couldn't find where his opponent was!