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Activate the cultural tourism industry "a pool of spring water" - Yongjing County to speed up the upgrading of the tourism industry

author:New Gansu client
Activate the cultural tourism industry "a pool of spring water" - Yongjing County to speed up the upgrading of the tourism industry

Yongjing County Taiji Island "Lotus Pond Moonlight" B&B vista vista.

New Gansu Gansu Daily reporter Wang Hu correspondent Wang Kechang Liu Honghong

The eternal peace of spring is full of vitality. Liujiaxia Tourist Resort has made steady progress in creating a national tourist resort, and the construction of the century-old Zaoyuan Waterfront Living Room Rural Beautiful Life Co-creation Cluster Project and the Yellow River Sanwan B&B and Rural Revitalization School Project have all demonstrated the confidence and determination of Yongjing County to strengthen and expand the cultural tourism industry. #厚道甘肃#

Since the beginning of this year, Yongjing County has improved its tourism infrastructure, carefully built scenic spots, deeply excavated historical and cultural elements, comprehensively improved the level of tourism services, and continuously enhanced the influence and attractiveness of the "Blue Yellow River, Sunshine Yongjing" brand.

Activate the cultural tourism industry "a pool of spring water" - Yongjing County to speed up the upgrading of the tourism industry

Anglers in the fish pond in the "818" area are fishing.

Infrastructure upgrades

Recently, the Jinghu Wild Luxury B&B in the Yellow River Sanwan Project of Yongjing County Cultural Tourism Industry began trial operation, which integrates sightseeing, catering and accommodation, leisure and entertainment.

The Yellow River Sanwan Project is a "star" cultural tourism industry jointly created by Gansu Yellow River Three Gorges Tourism Investment and Development Company and Gansu Cultural Tourism Hotel Group, which is composed of three unique homestay groups: "Mirror Lake Wild Luxury", Taiji Island "Lotus Pond Moonlight" and Rural Revitalization School "Yellow River Hidden Luxury". Among them, Jinghu Wild Luxury B&B makes use of the beautiful scenery of Jinghu Lake to provide tourists with a leisure space close to nature, Lotus Pond Moonlight B&B presents a beautiful ink painting scroll with lotus flowers as the theme, and the Yellow River Hidden Luxury relies on the cultural elements of the Yellow River to make it a resort full of cultural heritage.

"We are committed to creating a new landmark of cultural tourism along the Yellow River, and the Moonlight on the Lotus Pond and the Yellow River Hidden Luxury Project have completed 95% of the project, and are currently carrying out finishing work such as greening in the later stage. Shi Bin, the person in charge of the Yellow River Sanwan project of Gansu Hotel Group, said.

In addition, with a total investment of more than 29 million yuan, the "818" area of Yongjing County fish pond service improvement project integrates the local 1,000 acres of fish pond resources, and builds new high-standard fishing venues, tourist service centers, parking lots, train restaurants and other facilities, attracting many fishing enthusiasts to come to experience.

Jin Peizhou, deputy general manager of the Yellow River Three Gorges Tourism Investment Company, said that the project has further improved and improved the basic tourism service capacity and function, and has the conditions to hold a national fishing competition after upgrading.

The Yellow River Sanwan Project and the "818" Area Fish Pond Service Improvement Project are a vivid microcosm of Yongjing County's efforts to promote the high-quality development of the cultural and tourism industry with the construction of cultural tourism projects as the starting point. Yongjing County focuses on improving the supply of "food, housing, transportation, travel, shopping and entertainment", optimizes the tourist experience, enriches product formats, improves tourism elements, actively promotes the upgrading of the cultural and tourism industry, and promotes the transformation of tourism from a single sightseeing type to a complex tourism form that pays equal attention to sightseeing and vacation, cultural tourism and leisure.

Investment promotion continues to make efforts

On January 20, the Yongjing County Investment Promotion Conference was held.

On March 9, the main person in charge of Yongjing County led a team to investigate and supervise key projects in the field of culture and tourism in the county, understand the construction and operation of the project and coordinate to solve difficulties.

On March 18, the "Blue Yellow River, Sunshine Yongjing" 2024 Yongjing Tourism Promotion Conference was held, and Gansu Lanshen International Travel Service signed a cooperation agreement with Yellow River Danxia Tourism Co., Ltd., Gansu Zhengda International Travel Service and Yellow River Three Gorges Travel Agency on the spot.

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Yongjing County has accelerated the "acceleration" of the cultural and tourism industry.

At the same time, Yongjing County's cultural and tourism related units actively give full play to the advantages of the industry and plan 13 investment projects. Up to now, 7 projects, including the 100-year-old Zaoyuan Waterfront Living Room Rural Beautiful Life Co-creation Cluster and the Yellow River Pearl Park Boutique B&B, have been signed, with a planned investment of 266 million yuan, and 4 projects, including the Jinhewan Yellow River Folk Cultural Tourism Town Project and the Liujiaxia Tourist Resort Garden Hotel, are actively promoted.

Yang Zhifei, director of the Yongjing County Bureau of Culture and Tourism, said: "Based on the economic development positioning of the county empowered by cultural tourism, we will take the project construction as the traction, enrich the tourism industry, and make every effort to accelerate the transformation of a county with large cultural and tourism resources into a county with strong cultural and tourism resources. ”

Activate the cultural tourism industry "a pool of spring water" - Yongjing County to speed up the upgrading of the tourism industry

Yongjing County Dance Performance. (All pictures are provided by the Propaganda Department of Yongjing County Party Committee)

With the cultural plastic brigade and the brigade to highlight the culture

"Nine Sisters and Nine Sisters Lovely Sister, Nine Sisters and Nine Sisters My Nine Sisters ......" This year, the "Uncle Pipe" in the Yongjing Society Fire Show became popular in the circle, enhancing the local popularity.

During the Spring Festival, in addition to the social fire performance, Yongjing County also held a variety of cultural activities such as iron flowers and Wu dance performances, which attracted a large number of tourists to watch and injected new vitality into the cultural tourism market.

In recent years, Yongjing County has relied on the cultural heritage of "the hometown of dinosaurs", "the hometown of painted pottery", "the hometown of Chinese culture", "the hometown of hydropower" and "the hometown of flowers", fully excavated cultural symbols, actively built a famous county of cultural tourism in the Yellow River, and developed cultural tourism commodities and cultural and creative products such as portable lanterns, umbrellas and dolls with carp and dinosaur elements of the Yellow River, so as to promote the upgrading of cultural tourism commodity consumption.

In addition, Yongjing County combines the optimization of cultural and tourism public services with the creation of a civilized city and the optimization of the business environment, optimizes cultural and tourism consumption services, improves the tourism transportation system, and standardizes the order of the cultural and tourism market, so that tourists can come, return satisfied, and willing to come again.

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