Nissan Motor Co., Ltd.: Launching 30 new models in three years

On March 25, local time, Japanese automaker Nissan Motor announced its medium-term plan for the period ending March 2027 (fiscal year 2026).

Nissan Motor said it plans to increase sales of another 1 million vehicles by the end of fiscal 2026 and launch 30 new models by fiscal 2026, including 16 electric vehicles and 14 internal combustion engine models, to achieve cost parity between electric and combustion engine vehicles by 2030. In the battery sector, Nissan plans to invest more than 400 billion yen in battery production capacity, which will be developed and procured together with partners to bring 135GWh of global production capacity. Nissan Motor also said it plans to increase its operating profit margin to more than 6% by the end of fiscal 2026.

Makoto Uchida, president and CEO of Nissan Motor Co., Ltd., said in a statement, "This program will enable us to go further and faster in driving value and competitiveness. At the same time, Makoto Uchida noted: "In the face of extreme market volatility, Nissan will take decisive action in accordance with the new plan to ensure sustainable growth and profitability." ”

Recently, Nissan has been moving quite frequently.

On March 14, Nissan China announced a number of senior personnel appointments on its official website, and the new personnel appointments will take effect on April 1, 2024. Shohei Yamazaki, Senior Vice President of Nissan Motor Company and Chairman of the China Management Committee, will continue to hold his current role with the same scope of responsibilities, and Hirohei Sekiguchi, currently President of Nissan Motor Company's ASEAN Region, will be promoted to Corporate Vice President of Nissan Motor Company and General Manager of Dongfeng Nissan Passenger Vehicle Company, reporting to Shohei Yamazaki. In addition, there were also personnel changes in the executive committee, R&D department, functional departments, and manufacturing departments. Among them, Masashi Matsuyama, Vice President of Nissan Motor Operation Strategy Office (OSO) and General Manager of Nissan (China) Investment Co., Ltd., will serve as Vice President of Nissan Motor China Strategy & Special Tasks and General Manager of Nissan (China) Investment Co., Ltd. Masashi Matsuyama will report to Hiroshi Sanada, Vice President of Nissan Motor Corporation, and Shohei Yamazaki will report to Shohei Yamazaki for Nissan (China) Investment Co., Ltd.

As for the personnel adjustments, officials said that the personnel appointments are aimed at supporting the implementation of the new fiscal year and the next medium-term plan, accelerating the implementation of Nissan Motor Company's electrification and marketing strategies, and achieving long-term sustainable development.

The following day, Nissan Motor and Honda Motor announced the signing of a memorandum of understanding to carry out comprehensive cooperation in the electric vehicle business, including joint procurement, joint development of power platforms, and universal parts of spare parts.

In fact, as one of the earliest car companies to deploy in the field of electric vehicles, Nissan launched its first electric vehicle, the Leaf, as early as December 2010 and launched it on the market. At that time, Nissan indicated that it would become a global leader in the production and promotion of pure electric vehicles, and the model achieved good sales results after its launch, Nissan Motor also proposed that by 2014, 2015, 2018, 2019 in the four years, the total sales of its different versions of the model reached 100,000, 200,000, 300,000, and 400,000 respectively. However, due to the slow pace of the local electrification industry chain and the update of the three-electric technology, Nissan has not been able to effectively improve the profit margin of its electric products.

Until September 2022, Dongfeng Nissan launched a new pure electric SUV model - ARIYA, which is based on Nissan's new pure electric vehicle platform and positioned as a compact SUV, which is regarded as a landmark product of Nissan's electrification transformation and plays an important role in Nissan's vehicle electrification. However, in the highly competitive pure electric market, ARIYA has no advantage in the car market, so its sales have been unsettling, with only 3,702 units sold in the past 2023, and monthly sales of only in the early 300s, far less than the mainstream domestic electric car sales.

At present, fuel vehicles are still the keynote of Nissan Motor to maintain the market, but in the context of the shrinking traditional fuel vehicle market and the overall sales of new energy vehicles in China continue to rise, the market share of Japanese brands, including Nissan Motor, in China is gradually being divided, and Nissan does not yet have market competitive products in the field of new energy, resulting in Nissan Motor is in a passive position. In the future, Nissan still needs to make greater innovations to keep up with the pace of the market, of course, for the current Nissan Motor, it is more important to enhance the competitiveness of its core products in order to maintain a leading position in the fierce market

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rgba(255, 255, 255, .07)}}@media( prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BG-COLOR-ACTIVE: #373737}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BG-6: rgba(255, 255, 255, .1);--weui-ACTIVE-MASK: rgba(255, 255, 255, .1)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-REDORANGE: #ff6146;-- weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;;--weui-FIRE: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .) 6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--discussInput-BG: rgba(255, 255, 255, .03)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--nickName-FG: #959595}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba( 255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .. 1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .) 6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, 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div.autoTypeSetting24psection > p,div.autoTypeSetting24psection > section{margin-bottom: 24px;}