日产汽车：三年推30款新车

当地时间3月25日，日本汽车制造商日产汽车公布截至2027年3月（2026财年）的中期计划。

日产汽车表示，计划到2026财年年底再增加100万辆汽车的销量，到2026财年将推出30款新车型，其中16款为电动汽车，14款为内燃机车型，到2030年实现电动汽车和燃油汽车的成本平价。在电池领域，日产汽车计划在电池产能上投资超过4000亿日元，电池将与合作伙伴一起开发和采购，以带来135GWh的全球产能。另外，日产汽车还表示，计划到2026财年年底将营业利润率提高到6%以上。

日产汽车总裁兼首席执行官内田诚在一份声明中表示：“这项计划将使我们能够在推动价值和竞争力方面更进一步、更快发展。”与此同时，内田诚指出：“面对极端的市场波动，日产汽车将根据新计划采取果断行动，以确保可持续增长和盈利能力。”

近一段时间，日产汽车动作颇为频繁。

3月14日，日产中国在官网宣布公司多项高层人事任命，新人事任命将于2024年4月1日生效。其中，日产汽车公司高级副总裁、中国管理委员会主席山崎庄平将继续担任现有职务，现有职责范围不变；现任日产汽车公司ASEAN区域总裁关口勋将升任日产汽车公司企业副总裁、东风日产乘用车公司总经理，并向山崎庄平汇报。除此之外，包括执行委员会、研发部门、职能部门、生产制造部门也发生人事变动。其中，日产汽车运营战略办公室（OSO）副总裁、日产（中国）投资有限公司总经理松山昌史将担任日产汽车中国战略&专项任务副总裁兼日产（中国）投资有限公司总经理。就中国战略有关业务，松山昌史将向日产汽车企业副总裁真田裕汇报；就日产（中国）投资有限公司相关业务，将向山崎庄平汇报。

对于人事调整，官方称，人事任命旨在支持新财年和下一个中期计划的实施，加速日产汽车公司电驱化和市场推广策略的执行，并实现长期的可持续发展。

随后一天，日产汽车和本田汽车宣布签署谅解备忘录，就电动汽车业务展开全面合作，包含联合采购、共同开发动力平台、零配件通用化等，日产与本田希望通过资源整合实现降本，提升对电动车产品竞争力。

实际上，作为最早布局电动汽车领域的车企之一，日产早在2010年12月便推出首款电动车Leaf聆风并走向市场。彼时，日产就表明要成为生产和推广纯电动车的全球领导者，而该车型上市后获得了不错的销量成绩，日产汽车还提出到2014年、2015年、2018年、2019年这4个年份里，其不同版本车型总销量分别达到了10万辆、20万辆、30万辆、40万辆。但由于本土电动化产业链与三电技术更新缓慢的节奏下，日产始终没能有效地提升自身电动产品的利润率。

一直到了2022年9月，东风日产推出全新纯电SUV车型——ARIYA艾睿雅，该车基于日产全新纯电动车平台打造，定位紧凑型SUV，被视为日产汽车电动化转型的标志性产品，承担着日产汽车电动化的重要角色。但在竞争激烈的纯电动市场市场，ARIYA艾睿雅在车市中并没有优势，因此销量也一直不愠不火，在过去的2023年仅销售3702辆，月销量仅300出头，远不及国内主流的电车销量。

眼下，燃油车仍是日产汽车维持大盘的基调，但在传统燃油车市场不断萎缩以及国内新能源汽车整体销量持续攀高的背景下，包括日产汽车在内的日系品牌在华市场份额正逐渐被瓜分，加上日产在新能源领域尚未有具备市场竞争力的产品，导致日产汽车处于被动处境。未来，日产汽车仍需做出更大的革新才能跟上市场的步伐，当然，对于眼下的日产汽车而言，更为重要的是提升自身核心产品竞争力，才能在激烈的市场中保持领先位置。‍

汽车人的平台

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rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--appmsgExtra-BG: #121212}}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]).my_comment_empty_data{background-color:#111}}body,.wx-root{--weui-BG-6: rgba(0, 0, 0, .05);--weui-ACTIVE-MASK: rgba(0, 0, 0, .05)}body,.wx-root{--weui-REDORANGE: #ff6146;--weui-BG-0: #ededed;--weui-BG-1: #f7f7f7;--weui-BG-2: #fff;--weui-BG-3: #f7f7f7;--weui-BG-4: #4c4c4c;--weui-BG-5: #fff;--weui-FG-0: rgba(0, 0, 0, .9);--weui-FG-HALF: rgba(0, 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#fff;--weui-BG-3: #f7f7f7;--weui-BG-4: #4c4c4c;--weui-BG-5: #fff;--weui-FG-0: rgba(0, 0, 0, .9);--weui-FG-HALF: rgba(0, 0, 0, .9);--weui-FG-1: rgba(0, 0, 0, .55);--weui-FG-2: rgba(0, 0, 0, .3);--weui-FG-3: rgba(0, 0, 0, .1);--weui-FG-4: rgba(0, 0, 0, .15);--weui-FG-5: rgba(0, 0, 0, .05);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #fa9d3b;--weui-YELLOW: #ffc300;--weui-GREEN: #91d300;--weui-LIGHTGREEN: #95ec69;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1485ee;--weui-PURPLE: #6467f0;--weui-WHITE: #fff;--weui-LINK: #576b95;--weui-TEXTGREEN: #06ae56;--weui-FG: #000;--weui-BG: #fff;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: #fa9d3b;--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: #06ae56;--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: #10aeff;--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, 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div.autoTypeSetting24psection > p,div.autoTypeSetting24psection > section{margin-bottom: 24px;}