日産汽車：三年推30款新車

當地時間3月25日，日本汽車制造商日産汽車公布截至2027年3月（2026财年）的中期計劃。

日産汽車表示，計劃到2026财年年底再增加100萬輛汽車的銷量，到2026财年将推出30款新車型，其中16款為電動汽車，14款為内燃機車型，到2030年實作電動汽車和燃油汽車的成本平價。在電池領域，日産汽車計劃在電池産能上投資超過4000億日元，電池将與合作夥伴一起開發和采購，以帶來135GWh的全球産能。另外，日産汽車還表示，計劃到2026财年年底将營業利潤率提高到6%以上。

日産汽車總裁兼首席執行官内田誠在一份聲明中表示：“這項計劃将使我們能夠在推動價值和競争力方面更進一步、更快發展。”與此同時，内田誠指出：“面對極端的市場波動，日産汽車将根據新計劃采取果斷行動，以確定可持續增長和盈利能力。”

近一段時間，日産汽車動作頗為頻繁。

3月14日，日産中國在官網宣布公司多項高層人事任命，新人事任命将于2024年4月1日生效。其中，日産汽車公司進階副總裁、中國管理委員會主席山崎莊平将繼續擔任現有職務，現有職責範圍不變；現任日産汽車公司ASEAN區域總裁關口勳将升任日産汽車公司企業副總裁、東風日産乘用車公司總經理，并向山崎莊平彙報。除此之外，包括執行委員會、研發部門、職能部門、生産制造部門也發生人事變動。其中，日産汽車營運戰略辦公室（OSO）副總裁、日産（中國）投資有限公司總經理松山昌史将擔任日産汽車中國戰略&專項任務副總裁兼日産（中國）投資有限公司總經理。就中國戰略有關業務，松山昌史将向日産汽車企業副總裁真田裕彙報；就日産（中國）投資有限公司相關業務，将向山崎莊平彙報。

對于人事調整，官方稱，人事任命旨在支援新财年和下一個中期計劃的實施，加速日産汽車公司電驅化和市場推廣政策的執行，并實作長期的可持續發展。

随後一天，日産汽車和本田汽車宣布簽署諒解備忘錄，就電動汽車業務展開全面合作，包含聯合采購、共同開發動力平台、零配件通用化等，日産與本田希望通過資源整合實作降本，提升對電動車産品競争力。

實際上，作為最早布局電動汽車領域的車企之一，日産早在2010年12月便推出首款電動車Leaf聆風并走向市場。彼時，日産就表明要成為生産和推廣純電動車的全球上司者，而該車型上市後獲得了不錯的銷量成績，日産汽車還提出到2014年、2015年、2018年、2019年這4個年份裡，其不同版本車型總銷量分别達到了10萬輛、20萬輛、30萬輛、40萬輛。但由于本土電動化産業鍊與三電技術更新緩慢的節奏下，日産始終沒能有效地提升自身電動産品的利潤率。

一直到了2022年9月，東風日産推出全新純電SUV車型——ARIYA艾睿雅，該車基于日産全新純電動車平台打造，定位緊湊型SUV，被視為日産汽車電動化轉型的标志性産品，承擔着日産汽車電動化的重要角色。但在競争激烈的純電動市場市場，ARIYA艾睿雅在車市中并沒有優勢，是以銷量也一直不愠不火，在過去的2023年僅銷售3702輛，月銷量僅300出頭，遠不及國内主流的電車銷量。

眼下，燃油車仍是日産汽車維持大盤的基調，但在傳統燃油車市場不斷萎縮以及國内新能源汽車整體銷量持續攀高的背景下，包括日産汽車在内的日系品牌在華市場佔有率正逐漸被瓜分，加上日産在新能源領域尚未有具備市場競争力的産品，導緻日産汽車處于被動處境。未來，日産汽車仍需做出更大的革新才能跟上市場的步伐，當然，對于眼下的日産汽車而言，更為重要的是提升自身核心産品競争力，才能在激烈的市場中保持領先位置。‍

汽車人的平台

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rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--appmsgExtra-BG: #121212}}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]).my_comment_empty_data{background-color:#111}}body,.wx-root{--weui-BG-6: rgba(0, 0, 0, .05);--weui-ACTIVE-MASK: rgba(0, 0, 0, .05)}body,.wx-root{--weui-REDORANGE: #ff6146;--weui-BG-0: #ededed;--weui-BG-1: #f7f7f7;--weui-BG-2: #fff;--weui-BG-3: #f7f7f7;--weui-BG-4: #4c4c4c;--weui-BG-5: #fff;--weui-FG-0: rgba(0, 0, 0, .9);--weui-FG-HALF: rgba(0, 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#fff;--weui-BG-3: #f7f7f7;--weui-BG-4: #4c4c4c;--weui-BG-5: #fff;--weui-FG-0: rgba(0, 0, 0, .9);--weui-FG-HALF: rgba(0, 0, 0, .9);--weui-FG-1: rgba(0, 0, 0, .55);--weui-FG-2: rgba(0, 0, 0, .3);--weui-FG-3: rgba(0, 0, 0, .1);--weui-FG-4: rgba(0, 0, 0, .15);--weui-FG-5: rgba(0, 0, 0, .05);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #fa9d3b;--weui-YELLOW: #ffc300;--weui-GREEN: #91d300;--weui-LIGHTGREEN: #95ec69;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1485ee;--weui-PURPLE: #6467f0;--weui-WHITE: #fff;--weui-LINK: #576b95;--weui-TEXTGREEN: #06ae56;--weui-FG: #000;--weui-BG: #fff;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: #fa9d3b;--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: #06ae56;--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: #10aeff;--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, 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div.autoTypeSetting24psection > p,div.autoTypeSetting24psection > section{margin-bottom: 24px;}