This year's first spring holiday Qingming holiday is coming, and the strong demand for spring travel will be released. And unlike last year's single-day holiday, this year's Qingming holiday can be "three days off and eight days off", from March 30 to April 6, many tourists arranged a multi-day itinerary early.
According to a number of online travel platforms, during this year's Qingming holiday, "cost-effective" is also one of the keywords, the average booking price of tourism commodities and hotels in some cities have decreased, and the price of air tickets is also cheaper.
It is worth mentioning that the booking volume of Qingming Festival in Shandong increased by 866% year-on-year, of which nearly half were post-00 tourists, followed by 29% of post-80s, 17% of post-90s, and Tai'an and Yantai were shortlisted in the top ten dark horse tourist destinations.
Tianshui, Zibo, and Jingdezhen are hotIt is expected that the 2024 Qingming holiday will not only continue the trend of local and peripheral tours in recent years, but also witness the rapid rise of the tourism market in emerging destinations.
Among them, Gansu Tianshui, which is popular because of Malatang, is expected to continue its popularity from now until the Qingming holiday. Tongcheng travel data shows that many tourists choose to transit to Tianshui through Lanzhou, and some trains from Chengdu to Lanzhou and Xi'an to Lanzhou were sold out on April 3, and some trains from Lanzhou to Tianshui were also sold out on April 4. As of March 20, the search popularity of Tianshui Travel on the Tongcheng Travel platform in the past week increased by 616% compared with last week, and the number of hotel bookings in the past week increased by 76% year-on-year, setting a new high in the number of hotel bookings in a single week in the past three years.
In addition, going to Jingdezhen to burn glass and learn pottery has become a new way for young people to explore the "porcelain capital", and travelers post all kinds of handmade ceramics or glass products on social media to share the sense of accomplishment of the trip. This year, the tourism popularity of Jingdezhen during the Qingming holiday increased by 331% year-on-year. The tourism popularity of Yanbian and Zibo, which exploded last year, continued, and the tourism popularity of the two places increased by more than 200% year-on-year during the Qingming holiday. Weihai, Qinhuangdao, Huangshan, Datong, Jinzhou, Diqing, Tianshui, etc. also entered the top 10 of this year's Qingming holiday destinations. Among them, Diqing in Yunnan Province has become popular with the "Shangri-La" tourism IP, and cities such as Weihai, Datong and Jinzhou have become new choices for tourists seeking in-depth travel and personalized experience with their unique natural scenery and cultural heritage.
In the Ctrip list, Tai'an, Yantai and Tianshui, Datong, Kaifeng, Qinhuangdao, Jingdezhen, Huzhou, Xuzhou, Tianjin, etc., in Shandong, were shortlisted in the top 10 dark horse tourist destinations for the Qingming Festival.
Xiao Peng, a researcher at Qunar Big Data Research Institute, said: "Nowadays, travelers are diversifying their choice of destinations, pursuing unique and recognizable products or scenes, and are tired of the same ancient cities, check-in spots, and snacks. An old street, a vegetable market, and a unique food can all become the trigger for a city's 'explosion', and for the local people, if they want to convert traffic into consumption, they also need to impress tourists with sincerity and better service. ”
“赏花”开启新玩法，花朝节带火济南
Waiting for leisure to know the east wind side, thousands of purples and thousands of reds are always spring, and every year around the Qingming Festival is the golden period for flower appreciation. Fliggy's data shows that cherry blossoms won the "Oiran" of this year's Qingming holiday, and Wuhan University, Nanjing Jiming Temple, and Wuxi Taihu Yuantouzhu Scenic Area are popular attractions for cherry blossom viewing tours. After cherry blossoms, rape flowers, peonies, peach blossoms and azaleas are ranked in order, and Wuyuan, Luoyang, Nyingchi and Macheng are the popular destinations for the above-mentioned flower-viewing tours.
Ctrip data also shows that so far, the number of bookings for flower-viewing scenic spots during the Qingming Festival has increased by more than 6 times year-on-year. Popular flower-viewing destinations Yangzhou, Wuyuan, Shanghai, Wuhan, Wuxi, Huangshan, Zhangjiajie, Suzhou, Nanjing, and Luoyang have the highest number of booked flower-viewing bookings.
In addition, traditional cultural theme activities in some cities have become hot spots for tourism consumption during the Qingming holiday. For example, the 2024 Jinan Flower Dynasty Festival, which opened on March 23 and lasts until May 6, integrates the god of flowers, national style, Hanfu, traditional markets and poetry culture, which has effectively promoted the increase in Jinan's tourism search popularity. Tongcheng travel data shows that the tourism popularity of Jinan's Qingming holiday increased by 62% year-on-year. Nanjing Mochou Lake, Changsha Tongguan Kiln, Nanning Acacia Town and other scenic spots have also launched flower festival activities, opening a new way of "cultural flower appreciation".
Many trains are sold out, and hotels and air tickets are cost-effectiveWith the popularity of travel, train tickets for some lines are sold out quickly. Tongcheng travel data shows that on the first day of the Qingming holiday (April 4), as of 10 a.m., train tickets for popular times on Beijing-Xi'an, Beijing-Shenyang, Nanjing-Hangzhou and other lines have been sold out. Tourists who choose to travel on vacation have booked tickets for departures on April 3 and earlier, and many trains departing on April 3 from Shanghai to Jingdezhen, Beijing to Zibo, and Jinan to Zibo have been sold out.
However, the cost performance of travel during this year's Qingming holiday continues to improve. Fliggy's data shows that as of now, the average booking price of travel products during the Qingming holiday has dropped by about 20% year-on-year, and many destinations still have the opportunity to "pick up leaks". Taking air tickets as an example, as of now, the cheapest air ticket prices are less than 300 yuan, such as Beijing to Lanzhou on April 2, Shanghai to Wenzhou on April 2, Hangzhou to Rizhao on April 2, Beijing to Yinchuan on April 5, and Beijing to Haikou on April 6.
From the perspective of hotel booking prices, Qunar data shows that the prices of cities in Northeast China such as Mudanjiang, Baishan, Jilin, and Harbin have decreased by more than 50% compared with the Spring Festival, and popular cities in the south, such as Xishuangbanna, Xiamen, Chaozhou, Shantou, and Beihai, have also dropped by about 40%.
Visa-free entry and "please take three days off and eight days off" to promote tourists to go in both directionsWith the frequent release of good information on entry visas and flights, many Chinese tourists choose to return to their hometowns to worship their ancestors and travel during the Qingming Festival. According to Ctrip data, the number of inbound travel orders for small and long holidays increased by 153% year-on-year. In addition to first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, inbound travel orders from Shangri-La, Zhangjiajie, Suzhou, Yantai, Kunming, Xi'an, Lijiang, Wuxi, Guilin, Nanning and other cities have increased significantly. Especially in Shangri-La and Zhangjiajie, the number of inbound travel orders for Qingming Festival increased by more than 10 times year-on-year. With the expansion of the mainland's "visa-free circle of friends", inbound travel orders from six new visa-free countries such as Switzerland, Hungary and Austria increased by 359% year-on-year.
In addition, the domestic round-trip air ticket orders of "please take three days off and eight days off" increased by more than 30% compared with the same period in 2019, of which 7 adults chose to travel in the domestic part of the holiday, and 30% chose to travel abroad, and the age of the users of the holiday tour was concentrated in the 90s and 80s, accounting for 27% and 26% respectively. Users of outbound travel love to go to Japan, Thailand and Singapore during the Qingming Festival, while people in China prefer to travel to Hainan, Yunnan and Sichuan.
In addition, there were more tourists who asked for guidance overseas. During the Qingming Festival, the proportion of orders for overseas travel through Ctrip's local guide platform increased by 82% year-on-year. Interestingly, the superposition of factors such as high cost performance + avoiding crowds, the popularity of overseas travel destinations "New Malaysia and Thailand" during the Qingming holiday has decreased slightly, and countries such as the Vatican and Fiji have entered the top ten overseas travel destinations. At the same time, the popularity of cherry blossom viewing in Japan reached its climax during the Qingming Festival, and Japan became the first overseas travel destination during the Qingming Festival.
Reporter: Shi Xiaodan Photographer: Huang Zhongming Editor: Zhao Xiaoxin Proofreader: Gao Xin