Being in a metropolis requires both body and soul to kill chickens.
I have a friend who usually likes to go to a massage parlor to pursue this kind of double relaxation of body and soul.
Then in the past few days, the more the door-to-door massage apps such as "Eastern Suburbs to Home", "First Appointment to Home", "Galaxy to Home", "Aishang to Appointment" and other door-to-door massage apps have been exposed on the Internet, the more hot the business is, and it is yellow.
Source: Weibo hot search
I asked him what he thought about it.
Then he told me that he had used many of these apps, but in fact, most of them strictly followed the regulations and were unwilling to provide illegal services.
But a few of them were reluctant to elaborate.
In fact, I believe his answer, after all, I dare to do business openly, and the advertisements for soliciting customers and recruiting technicians are everywhere in the country, and the illegal must be a small number and hide in the dark side and be difficult to see.
But I still advise friends who want to try in the gray area to die of this heart.
Because you may be underestimating the professional competence of the people's police. Yesterday, I just finished watching "91 Gods Caught in the Net" on Station B, from a small video in an Internet café to a transnational pornography-related industry chain, it was only useful for the people's police to peel off the cocoon for 3 months.
What's more, you still use your real-name registered mobile phone number to book a door-to-door massage?
But what I'm curious about is that the Internet has given birth to and transformed so many high-level industries, why is the massage service industry still struggling in the quagmire of pornography?
The internet has reshaped everything, but massage is an exception
There is a famous saying in the Internet that in the Internet era, any traditional business is worth doing again through the Internet.
Luckin found that coffee can not be sold in space, and you can play fission online, and Youshear found that online appointment solves the blind spot of waiting.....
In fact, the door-to-door massage APP is also a reason, which makes the selection process online and creates space for the link between customers and technicians.
Source: Screenshot of the homepage of an APP
But there are two very big bugs in this process, one is that it presupposes that both the technician and the customer come for pure massage services.
The second is that it completely puts the entire transaction process of the core massage service in the blind spot of monitoring.
This is still very different from the in-store massage service on Meituan, at least it is very easy for Meituan's offline merchants to subjectively want to regulate "pornography".
So the final result is as you can see, whether it is the naming method of apps such as "Xi Shi" and "Le Yuan", or the selection criteria for the appearance of all technicians on the platform.
Source: WeChat Mini Program
Or during the massage, the explicit words of the technicians, sentence after sentence, are amazingly large...... all pushed the door-to-door massage to the abyss of pornography.
Why is this happening?
I'll give you an example to get it out.
Many years ago, there were always big cases in Didi Hitch, everyone should remember it, and friends who were engaged in marketing should also remember that the marketing orientation of Didi Hitch at that time was to take a romantic encounter with the wind, promoting the love story between the male driver and the female passenger of the hitchhiking.
But as a result, Didi hitchhikers have frequent cases.
Of course, the reason behind it is that Didi Hitch did not have the security system of one-click alarm and full monitoring at that time, but the fundamental reason I think is that Didi Hitch and the door-to-door massage APP have a similar BUG:
It is predetermined in advance that both the passenger and the driver are well-intentioned.
But the reality can be imagined, in that secret ride process and confined space, the bad intentions of the driver or passengers are really all on conscience.
In the same way, in the process of home massage, whether the customer or technician has "special service" or not can also be constrained by their own moral values.
Therefore, like Didi Hitchhiker, which was offline for rectification at that time, the door-to-door massage app does not solve the regulatory blind spot in the transaction process, and it is also an Internet business that cannot be played.
The dirtiness of the Internet has to be borne by massage apps and technicians
The reason why I have this view is not that it is a problem of blind spots in the trading process.
Let's start by looking at the broader level of the Internet.
As ordinary users, we are often exposed to the most decent side of the Internet.
It's like you're enjoying top-notch Wagyu beef in an upscale Michelin-starred restaurant, and you won't see or even think about the gore and cruelty of the slaughter.
The same is true of the Internet, we can enjoy fast takeaway food and convenient taxi services with a few clicks on the keyboard of our mobile phones, but it is difficult to imagine the calculation of accurate algorithms on delivery workers and drivers.
We enjoy the e-commerce shopping experience with a Q&A service, but it is difficult to imagine that the other end of the network cable is connected to a living person who is always glued to the screen, for fear of missing any customer service information and being deducted.
Today's massage industry has long been strongly associated with the industry. For the technicians on the door-to-door massage APP, a small number of pots involved in pornography and illegal activities, but their entire group will suffer from the harm caused by the stigma of the industry.
Putting aside the glamorous coat and "colored glasses" of the Internet + economy, you will see the side of ordinary people outside of their identities as technicians:
Some of them can get a commission for 2 days and 2 nights in order to complete as many orders as possible;
Some people complain that ear picking is too eye-catching, and after a few months of doing it, the eyesight plummets;
There are also people who have to pay out of their own pockets to participate in the platform's pre-job training in order to get the technician certificate......
Of course, the remuneration after paying is also quite generous, for example, the salary of the Dongjiao home technician is a commission system, and according to the performance, you can get a commission ranging from 50% to 80% of the project fee. The higher the income, the greater the commission percentage.
But what I want to say more is that behind the "stigma" of the massage industry amplified by the Internet, they are a group of people who have been submerged by the digital divide.
did not receive a good education, came to this industry, was coerced by the Internet economy to participate in it, but hid in the dark side, and dissipated the cruelty of a group's survival in the public's focus ridicule about sex and sex in the massage industry.
The good and evil of massage APP are determined by human nature
From a business point of view, behind the chaos of door-to-door massage apps is the product of capital games, because the profit-seeking nature of business never considers moral and legal issues.
After all, when women's equal rights in the public context enter this discourse system, no one cares about women as technicians even if they are objectified to the extent that the price is clearly marked.
But after this large-scale discussion in the public domain, when the dirty storm hidden in the dark side is exposed to the sun, it is inevitable to be hit.
But what I want to discuss more is, why is the Internet+ model ineffective in the transformation of the massage industry?
In my understanding, compared to the "secondary" negative impact of the Internet on takeaways, car rentals, and shopping transformations, the "massage" transaction itself may be illegal.
After all, the transactions of takeaway, car rental, and shopping are person-to-thing, while massage is person-to-person, and people are the most complicated.
This actually brings up a philosophical proposition about the development of technology/tools:
Do we say that a technology is good, is it bad, is it rooted in the technology we create, or does it have no values until someone decides how to use it?
Just like the movie "Oppenheimer", which just won the Oscar some time ago, in the current mainstream values, Oppenheimer is undoubtedly a hero of the end of World War II.
But after the success of the atomic bomb experiment, he quoted a line from the Indian epic poem Bhagavad Gita: "Now I am the god of death, the destroyer of the world." ”
Returning to the topic of door-to-door massage apps, the creation of this Internet tool has improved the efficiency of traditional offline massage shops and created new market increments.
But correspondingly, in the process of practical application, it has become a breeding carrier for "color services".
It is difficult to say whether this "evil" part is inherent in the tool itself or artificially given.
But one thing is certain, the good and evil of tools only make sense in the context of human socialization.
It doesn't really matter what the answer to that philosophical proposition is, but it affects how we regulate technology and who is responsible for the consequences of using it.
So I want to ask you a question, how should technicians, platforms, and consumers divide their respective responsibilities and problems about the pornographic nature of door-to-door massage apps?