Author|Leather Smith Military Division
Editor|General Pi Division
Recently, an incident about a man who was seduced by a female technician after booking a home massage has attracted widespread attention and heated discussions on social media. According to Mr. Zhang (pseudonym), he booked a door-to-door massage service on a "well-known" online booking platform, Dongjiao Daojia, and initially hoped to enjoy professional massage services at home due to health concerns.
However, things turned out beyond Mr. Zhang's expectations. At first, when the female technicians arrived at their homes, they began traditional massage services. However, in the course of the service, the female technician suddenly suggested to Mr. Zhang the "plus clock service", hinting that it included some "special" items. According to Mr. Zhang, he was very shocked and uncomfortable at the time and made it clear to the other party that he only needed a normal massage service and had no other needs.
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Although Mr. Zhang explicitly refused, the female technician did not seem to intend to give up. She continued to try to seduce Mr. Zhang with suggestive words and gestures, which made him feel very distressed and helpless. In the end, Mr. Zhang decided to end the massage service early and filed a complaint with the "Eastern Suburbs Daojia" platform.
The incident spread quickly on the internet, with many netizens expressing sympathy and support for Mr. Zhang's experience. They said that consumers should be treated with respect when enjoying services and should not be forced to accept any unwanted services. At the same time, many people questioned the supervision and service quality of the "Eastern Suburbs Daojia" platform, believing that the platform should strengthen the management and training of service personnel to ensure that similar incidents do not happen again.
Netizen comments
Netizen comments
In the face of the pressure of public opinion, the "Eastern Suburbs to Home" platform quickly responded.
他们说，他们已经注意到了这一事件，并正在进行内部调查。 The platform said that if there is a violation, it will seriously deal with the female technician involved and apologize to Mr. Zhang. At the same time, the platform also promises to strengthen the training and management of all service personnel, improve the quality of service, and ensure that the legitimate rights and interests of consumers are protected.
There are 20,000 female technicians on the Dongjiao Daojia platform, specializing in providing door-to-door massage services. It is said that the eastern suburbs are going to be listed.
Although the service of Dongjiao Daojia said that it was very green and healthy, more than 315 media outlets this year exposed that female technicians in Dongjiao Daojia provided yellow-related services. The core of the female technician's visit is not a massage, but a "bell service". Some female technicians even say that any service can be done as long as the money is in place. So what kind of company is this, and will it become the first share of domestic massage in the controversy?
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First of all, I have to admit that Dongjiao Daojia has chosen a market with a very strong demand, massage! According to the data of the China Lecture Hall, the domestic massage market will exceed 500 billion in 2023, and this scale is still expanding. The eastern suburbs are mainly home massage, and the development speed is amazing. Since its opening in May 2019, the platform has more than 20,000 female technicians and nearly 10 million registered users. It is worth mentioning that 90% of the registered users of the Dongjiao Daojia platform are men.
Advertisement in the elevator hall of the eastern suburbs
In the past two years, many gay men should have seen advertisements for the Eastern Suburbs in office buildings, elevator halls of bachelor apartments, and men's restrooms. The beautiful female technician in the advertisement smiled amiably and said: "24-hour on-call, door-to-door massage", this advertising slogan is really deadly, but the development of "Eastern Suburbs to Home" is not because of the edge of the advertisement.
Combined with the size of singles, marriage rate and divorce rate in the city, it can be seen that the eastern suburbs have a keen grasp of the huge hidden needs of urban men.
Many men who live alone need to conceal safe and hygienic door-to-door massage services, which is exactly the living space that Dongjiao Daojia found in the field of massage, Dongjiao Daojia is not afraid of female technicians taking orders privately or flying alone, because in the field of door-to-door massage, his market share has reached about 70%, so technicians can receive more orders on this platform, not to mention that men will change new technicians, it can be said that such a structure makes Dongjiao Daojia have a deep moat and have the capital of China's first massage stock.
The biggest problem in the eastern suburbs is the regulatory risk, because the door-to-door massage is not a door-to-door delivery, and the female technician of the door-to-door massage needs to be in a room with the male customer for a long time, no matter how green the door-to-door massage is, the personal safety and legitimate rights and interests of the female technician will encounter great risks, especially the eastern suburbs to the home also stipulates that the technician needs to accept 24-hour service, and shall not refuse orders within 40 kilometers. These actually increase the safety risks for female technicians. In addition, Dongjiao Daojia also requires the female technicians of the platform to apply for a self-employed business license in order to sign a cooperation agreement with Dongjiao Daojia. Please note that the relationship between the platform and the technician is not an employment relationship, but a cooperative relationship, just like the food delivery guy, both are self-employed. This also means that if a female technician has a pornographic service, the platform can dump the pot, saying that this is the technician's personal behavior and has nothing to do with the platform.
Why did such a controversial service rise so quickly and become bigger, and why did so many women join instead of protecting the rights and interests of female technicians? The answer is simple. The reality is that as long as 11~12 o'clock in the evening, a large number of overtime workers will walk from the subway station into cheap bachelor apartments, as long as a large number of young women in the third and fourth lines cannot find suitable jobs in the professional field, door-to-door massage services will not disappear. Whether and when the first strand of domestic massage will be born is not decided by the boss of the company. As long as supply and demand are the oldest human needs, capital will never stop developing.
This incident will undoubtedly have a negative impact on the reputation of Dongjiao Daojia, as for whether it will affect its listing, it is not conclusive, theoretically it will not be affected by it, however, how to turn danger into opportunity, strengthen management, improve service quality, and regain consumer trust will be an important challenge that the platform needs to face in the future.
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For Mr. Zhang, this incident is also a severe test of the norms of the door-to-door massage service industry. It exposes the possible negligence of some platforms in service quality control and personnel management, and the potential risks and troubles faced by consumers while enjoying convenient services while the platforms are rapidly developing.
This incident is also a wake-up call for consumers, who should not only pay attention to the professionalism and comfort of the service when enjoying the door-to-door service, but also be alert to possible misconduct. In the event of a similar situation, it should be resolutely refused, and the platform should be complained in a timely manner to protect its legitimate rights and interests.
At the same time, it also calls on the relevant regulatory authorities to strengthen the supervision and regulation of the door-to-door massage service industry. Formulate clear industry standards and operating norms, crack down on violations, and create a healthy and orderly market environment.