Source: Uncle Ni
High-quality development is a sentence that all major areas of people's livelihood and economy have been striving to implement in recent years.
The underlying logic behind this sentence is: first, from the past extensive incremental era into the refined stock era, to tap new increments from the current resources, this new increment, is a higher quality, help more people benefit the model; second, supply and demand are undergoing drastic changes, the demand side changes are more rational consumers, more consumption channels, which requires the supply side of goods and services to make profound changes, businesses to focus on "good things and good prices" Third, the further development of digital technology provides technical support for the overall high-quality development of the economic field, but the application of technology still requires huge investment.
It is much easier to figure out these underlying logics and then judge whether an e-commerce platform has really opened the door to high-quality development - in short, whether it can make new groups of workers earn more income, whether it can allow consumers in the new era to get good prices and good goods, and whether it can continue to invest in new technology research and development.
Kung fu is not difficult, just these three tricks.
1. Let more "new" workers get more income
On March 20, Pinduoduo Group released its fourth quarter and annual results report for the year ended December 31, 2023. In the quarter, Pinduoduo Group's revenue was 88.9 billion yuan, a year-on-year increase of 123%.
The numbers are eye-catching, and it is more meaningful to fall on the specific income of new farmers and new craftsmen to achieve "high-quality development". Zhao Jiazhen, Executive Director and Co-CEO of Pinduoduo Group, said, "2024 will be an important year for Pinduoduo to deepen its high-quality development strategy. ”
Looking back on last year, Pinduoduo has opened the door to high-quality development in a solid manner, first of all, to allow more new farmers, new craftsmen and other new labor groups to obtain more income.
In the fourth quarter of last year, through activities such as 11.11 and 12.12, the Pinduoduo platform focused on people's livelihood and well-being, and actively created more opportunities for merchants to be seen and recognized by consumers.
Taking 11.11 as an example, during the event, the flash sale channel provided an incremental engine for more than 100,000 small and medium-sized businesses, and more than 40 sub-categories such as agricultural goods, domestic products and global good products doubled.
The number of agricultural and domestic merchants with subsidies of 10 billion yuan has increased by more than 2 times year-on-year, and 21 of the top 100 brands in the global shopping business have achieved a year-on-year growth of more than 300%, and 59 single products with single-day sales of more than one million yuan have reached 59.
Pinduoduo's efforts have enabled new farmers and craftsmen who actively embrace e-commerce and embrace a new life to get real money rewards.
Although they can dig high-quality lotus roots, their income in the past was not stable, because of the lack of a certain supply and demand connection channel, and the lack of opportunities to be seen by consumers. Now, the situation has changed, 51-year-old Zhao Daokai and his 35-year-old apprentice have found a new life on the road of "digging lotus roots".
The new farmer's lotus root digging skills continue to be inherited, and the fundamental reason is that through platforms like Pinduoduo, this once dying job can be seen again, and he has more income himself. The specific path is like this: like Zhao Daokai and his apprentices, every pound of lotus root dug out and sold to Huagui Group, you can earn 7 cents; when the lotus root digger is the most, you can dig 1000 pounds of lotus root every day, which is 700 yuan income; and Huagui Group settled in Pinduoduo less than three years, it has achieved the first place in the sales of lotus root category, and is now the largest lotus root production enterprise in the country.
Build a business ecosystem that benefits all participants. This used to be the great ideal of many business practitioners, and now this ideal is becoming a reality in Pinduoduo. Agriculture has always been the foundation of Pinduoduo's ecology. As the largest uplink platform for agricultural products in China, in the fourth quarter of last year, Pinduoduo actively supported the holding of the Science and Technology Academy Competition, and gave flow and subsidy support to the science and technology agricultural products that the Science and Technology Academy focused on research and development, so as to improve the conversion rate of agricultural scientific and technological achievements and accelerate the development of new agricultural productivity.
The most valuable value of this benign ecology lies in sustainable development, which may also be the important meaning of high-quality development.
2. Let consumers in the new era get good prices and good things
In addition to providing perfect services for merchants on the Pinduoduo platform, Pinduoduo continues to meet the imagination of consumers in the new era for "good prices and good things" with sincerity, benefit and broadization.
The more important reason is that Pinduoduo is supporting new farmers and new craftsmen at the same time, and at the same time, it has excavated and upgraded a large number of digital industrial economic belts on the supply side.
These emerging industrial economic belts have become the base for a steady stream of good prices and good goods. From this point of view, Pinduoduo's high-quality development is not only a business road, but also a road of people's livelihood and economic transformation and development.
Chen Lei, Chairman and Co-CEO of Pinduoduo Group, said, "We will improve our supply chain insights and technical capabilities to help manufacturing factories reduce costs and increase efficiency, and create more popular products, vigorously support new farmers and new farmers who understand both agriculture and e-commerce, so as to drive local employment and increase farmers' income, and give full play to the positive incentive role of the '10 billion ecology' project to support and help high-quality merchants, brands and small and medium-sized enterprises." ”
Since last year, Pinduoduo has established a number of industrial belts in characteristic high-quality and high-quality production areas across the country through the "Agricultural Cloud Action" and "High-quality Domestic Products" and other characteristic industrial economic belt to help agriculture, forming a stable supply of good prices and good goods.
In the action of high-quality domestic products, with the help of a number of live broadcasts with the theme of "domestic products team building", domestic goods festivals and other big promotion activities, Pinduoduo invested a lot of traffic and real money subsidies to help manufacturing brands expand their influence. During the National Goods Festival, the average daily sales of one brand laundry soap product increased more than ten times, the factory capacity increased from 4 tons to 40 tons per day, and the number of workers in the workshop also tripled.
These down-to-earth and groundbreaking actions touched the consumers in front of the screen and let everyone see a real Chinese high-quality supply chain. Consumers should never be "picky", in the past, everyone was picky because they did not have the right to know about consumption, and now, through Pinduoduo's various actions, consumers see the truth and see life, which is tantamount to standing in a higher dimension to re-examine our past and future.
Therefore, consumers, voted with their feet to Pinduoduo.
3. Continue to invest in the research and development of new technologies to drive new quality productivity
Under the guidance of the high-quality development strategy, Pinduoduo's key investment last year focused on technological innovation and agricultural strategy.
As the so-called science and technology enterprises, research and development oriented. After the R&D expenditure exceeded 10 billion yuan in 2022, Pinduoduo Group's R&D investment in 2023 exceeded 10 billion yuan again, hitting a record high. In 2024, Pinduoduo will continue to "focus on R&D" and explore technological innovation for high-quality development.
After launching the Agricultural Cloud Action last year, the Pinduoduo team went deep into Shaanxi, Sichuan, Shanxi, Yunnan, Hubei, Fujian, Shandong, Jiangsu and other agricultural belts to provide local merchants with special training on e-commerce operation and one-on-one directional operation guidance to help revitalize rural industries and increase employment.
At the end of last year, the initiative was rated as a "Typical Case of National County Revitalization" by the China Center for Urban and Small Town Reform and Development of the National Development and Reform Commission.
Technology is not far from us, the important thing is whether the platform has the ability to act to transform advanced technology into something that ordinary consumers and producers can see.
In this regard, Pinduoduo's continuous increase in technology research and development is effective, because through Pinduoduo, people can see the real results of these technological investments.
New farmers and new craftsmen have produced better products through various agricultural technologies, and sold products more efficiently through various technological and convenient measures on the platform.
Consumers have seen good products in more dimensions and bought good products at good prices through various convenient applications on the platform.
The platform has gathered strong popularity, providing more confidence and ammunition for the next step to continue to increase the construction of Pinduoduo ecology, which is an ecology that is beneficial to everyone. Pinduoduo uses practical actions to interpret the road of high-quality development, and this road is slowly extending in front of everyone's eyes, stretching far away.