The auto market in 2024 will be rolled up and rolled up, especially in the pure electric vehicle market, and players from all walks of life will start a comprehensive shopping campaign. An important reason is that the growth rate of the pure electric vehicle market has slowed down this year, and the cumulative retail sales of pure electric vehicles will reach 600,000 units from January to February 2024, a year-on-year increase of only 18.2%.
This means that major auto brands need to fight for sales in the stock auto market, and the difficulty coefficient is further upgraded. Therefore, starting from the new ZEEKR 001 at the beginning of the year, the breath of battle began to permeate the car market. At that time, many industry insiders said that "the new ZEEKR 001 is a powerful resistance to Xiaomi SU7".
However, just before the Xiaomi SU7 went on the market, another blockbuster new car debuted. On March 20, in Shenzhen, Hongqi EH7 was officially launched, with a price range of 229,800-309,800 yuan. As a medium and large pure electric car built by the new FMEs "banner" super architecture, this sedan has achieved new breakthroughs in design, configuration and performance, and the owner can enjoy up to 100,000 yuan of rights. The determination of the Hongqi brand to attack the new energy market is clearly visible.
In terms of design, Hongqi EH7 adopts the latest family-style design of Hongqi new energy vehicles, with a closed front grille, equipped with figure-7 headlights on both sides, and the lower grille of the bumper shows an upward arc, and the front face looks like a "smiley face", a typical youthful design.
The side of the body is equipped with a raised waistline, the tail adopts a large slip-back design and through-type taillights, the taillights are blackened, and the lower side of the tail is equipped with a black guard, which looks fashionable and dynamic as a whole, which is completely different from the style of Hongqi's traditional fuel products, and has a strong new energy "taste".
In terms of body size, the length, width and height of the new car are 4980/1915/1490mm, and the wheelbase is 3000mm. Compared with Xiaomi SU7, the length, width and height are 4997/1963/1455mm, and the wheelbase is 3000mm. From a size point of view, the two models are comparable in size, and it is difficult to distinguish between them.
In fact, for consumers who buy pure electric models, they are not only concerned about design and size, but also about intelligence. Now, many domestic brands are crazy about "volume" on smart equipment, so, for Hongqi ET7, how to break the volume?
Hongqi ET7's intelligent cockpit belongs to the two-way combination of luxury + intelligence, the car is equipped with a 6-inch + 15.5-inch curved dual screen, as well as an AR HUD head-up display system, with a Snapdragon 8155 chip, which is close to the mainstream level in the industry. The steering wheel is like a gamepad, the interior of the car adopts a bold dual-color scheme, the whole car is equipped with up to 14 speakers, as well as titanium film treble technology, the rear seat inclination is customized 25 degrees, and there are 256 colors of immersive ambient lighting.
Of course, whether it is a fuel vehicle or an electric vehicle, performance is the core of a model. At the press conference, Hongqi officials said that the model is equipped with a self-developed "three high" electric drive system, including high efficiency, high power, and ultra-high steering of rear-wheel drive motor and front-wheel drive motor.
Among them, the most eye-catching is that the speed of the drive motor is as high as 22,500rpm, which is the first in the industry among production models! This means that whether it is the initial acceleration or the rear acceleration, the power performance of Hongqi EH7 is very abundant.
In terms of range, the single-motor version of the model has a range of up to 820 kilometers and the dual-motor version has a range of up to 760 kilometers. The fast charging system is very powerful, Hongqi ET7 can last 215km in 5 minutes, and Hongqi ET7 has made a lot of efforts in terms of performance and practicality.
However, the strongest "killer feature" is the new car rights of Hongqi EH7, the official said that the value of these rights and interests reached 100,000 yuan, which is also a "test" for the upcoming Xiaomi SU7.
Ghost car view: The starting price of high-end medium and large pure electric cars is less than 250,000 yuan, and the fierce competition in the pure electric vehicle market this year can be imagined. It can be seen from this that the Hongqi brand has high hopes for the Hongqi EH7 and wants to be an instant hit. The product power of this new car is very lethal. As for the sales performance, this point is left to the market to give the answer.