On March 21, the topic of "Wahaha's official flagship store daily sales fell by 90%" appeared on the hot search. Some media inquiries found that as of March 19, the sales volume of Wahaha's official flagship store in March was nearly 25 million yuan, and the sales peak was concentrated from March 4 to 10, and the sales volume in this interval exceeded 2.5 million yuan for many consecutive days. However, since March 12, sales have declined significantly, and sales have been around 200,000 yuan for two consecutive days on the 18th and 19th, which has decreased by 90% compared with the peak sales. The popularity is gradually declining, no one buys Wahaha?
Many netizens commented: "Because I didn't finish drinking, I will continue to buy after drinking", and some netizens commented: "Everyone will eventually return to rational consumption, which is common sense." ”
On March 21, for the decline in sales of the official flagship store, Wahaha customer service said that it was because there was no stock, and the current delivery time had been booked until April, "We are cooperating with rookie logistics to deliver goods from 7 warehouses across the country, and we can't place an order to indicate that the corresponding rookie logistics warehouse products have been sold out, and we can't buy them now, and we are seizing the time to arrange warehousing." ”
On February 23, 2024, Zong Fuli succeeded Zong Qing as the legal representative, executive director and manager of Hangzhou Wahaha E-commerce Co., Ltd. Regarding Wahaha's future development, Zong Fuli said: "At present, we should base ourselves on the domestic market, tap the escalating health and delicious needs of consumers, find breakthroughs from traditional Chinese resources, and develop high-quality products. "I hope that the beverage industry will carry the diverse expressions of Chinese culture, and consumers can see the rich "heritage" of Chinese food culture from Wahaha's products.
Zong Fuli shared a small discovery - recently, on social platforms, a comment with a high number of likes posted various Wahaha cards collected when she was a child, saying that these cards were a source of happiness in childhood, which resonated with many netizens. Why can the 37-year-old Wahaha evoke everyone's childhood memories, and this memory can still be kept alive today? Zong Fuli believes that the secret is to integrate the "drumbeat" of corporate growth into the rhythm of the development of the beverage industry, and continue to realize the resonance between brands and consumers. "Although the times, ecology and track are changing, Wahaha's original intention of communicating with consumers and creating value for consumers remains unchanged. Zong Fuli also humbly said that she is not only a "veteran" who has been groping in the industry for 20 years, but also a "new general" who has taken over the baton of business management.
Have you recently bought Wahaha's products, and do you have any suggestions for the development of this veteran company?
China Business Daily is synthesized from Daily Economic News, Blue Whale Finance, Hangzhou Daily, etc