On March 20, the 2024 China High-end Electrical Appliance Industry Ecology Conference and Red Star Macalline's "3+Star Ecology" Strategy Conference was held in Xiamen.
This is an epoch-making scene in the history of China's home furnishing development. Industry elites from high-end electrical appliances at home and abroad attended the scene, and three heavyweights in the field of business and finance in China rarely discussed on the same stage, jointly opening a new page in the development of the high-end electrical appliances industry and opening a new chapter of "3+ star ecology" integrating home appliances, home furnishings and home decoration.
Released the "3+Star Ecology" strategy and restarted the "new three-year" plan for high-end electrical appliances
In the past five years, Red Star Macalline has joined hands with more and more leading high-end electrical appliance brands at home and abroad to continuously upgrade and innovate scenarios, products and services to give consumers a better experience. From home furnishing to home appliances and then to home decoration, Red Star Macalline takes "home" as the core and gradually builds a new ecology of home appliances, home furnishings and home decoration.
At the scene, Zhu Jiagui, Executive President of Red Star Macalline Home Furnishing Group and General Manager of the Large Operation Center, released the "3+Star Ecology" strategy, and announced the "new three-year" development plan for high-end electrical appliances, effectively reconstructing the business ecology, and helping the value of the field space and the high-quality development of high-end electrical appliances.
▲Zhu Jiagui, Executive President of Red Star Macalline Home Furnishing Group and General Manager of the Large Operation Center
Zhu Jiagui said that in the "3 + star ecology", home appliances and home decoration, "every home" is the entrance of consumer demand, and the three are mutually extended, mutually informed, and mutually incremental, jointly creating products, services and scene value, and meeting people's pursuit and yearning for a better life at home. Entering the new three years of high-end electrical appliances development, Red Star Macalline will carry out five upgrades to the operation of high-end electrical appliances, including scale expansion, category expansion, store format upgrade, operation upgrade, and marketing upgrade, and finally build it into the "optimal channel" for high-end electrical appliances to achieve "many, wide, large, and complete", that is, the high-end sales scale is the largest, the brand flagship store layout is the widest, the category brand area is the largest, and the high-end brand aggregation is the most complete.
Wu Sheng, Qin Shuo, and Wu Xiaobo rarely shared the same stage from the scene to the future of the three-in-one business
From 2022 to the present, the China High-end Electrical Appliance Industry Ecological Conference has become the highlight moment of China's top electrical appliances and the vane of the development of the industry. At this conference, it is a rare gathering of Wu Sheng, the founder of the scene laboratory and the proposer of the scene methodology, Qin Shuo, an observer of humanities and finance, the initiator of Qin Shuo's circle of friends, and the co-director of the China Business Civilization Research Center, and Wu Xiaobo, a famous financial writer and founder of Ba Jiuling, three important participants in the business and financial circles.
▲ (left) Wu Sheng, founder of the Scene Lab and proposer of the scene methodology, (middle) Qin Shuo, an observer of humanities and finance, the initiator of Qin Shuo's circle of friends, and co-director of the China Business Civilization Research Center, and (right) Wu Xiaobo, a famous financial writer and founder of Ba Jiuling
From "Scene Innovation Driven by Three-in-One", to "China's Business Future", and then to "Three-in-One New Business Observation", the three celebrities discussed the origin, present and future of the "3+Star Ecology" on the spot, and presented three ideological feasts to the scene.
Scenarios are creating new consumption, and ecology is becoming a new competitiveness. At the scene, Red Star Macalline, a practitioner of new business status, together with promoters Wu Xiaobo and Wu Sheng, and witness Qin Shuo, jointly launched the "3+Star Ecology" strategy, leading the industry to take the first step in the reconstruction of the new ecology of large home furnishings.
Big coffee discusses how to improve quality and efficiency, and high-end electrical appliances will lead the ecological C position
In the face of the 5 trillion home furnishing market after the integration of home appliances and home furnishings, can electrical appliances lead the new ecological C position? How to improve the quality and efficiency of enterprises in the new ecology? At the scene, 13 representatives from the home appliance and home decoration industry, such as Haier Smart Home, Hisense, Midea, A.O. Smith, Fotile, Robam Appliances, TCL, Eco, Vantage, Nengsu, Tianke, Haohaozhu, and Gold Cabinet, conducted a wonderful dialogue on two major topics.
The guests unanimously said that the integration of household appliances and home decoration is the trend of the times. The integration of the three companies will not only improve the efficiency and experience of users, but also bring huge market space to the industry. Major high-end electrical appliance brands will actively embrace Red Star Macalline's "3+Star Ecology" strategy, cooperate with more home improvement and home furnishing brands, drive the integration and development of the three companies, and provide consumers with better products, scene experience and services, thereby driving the growth of the industry.
Two cooperation agreements were signed to open a "new three years" of high-end electrical appliances and expand the increment of refined operation
As the pioneer and practitioner of the three-in-one ecology, after announcing the "3+Star Ecology" strategy and the "new three-year" development plan for high-end electrical appliances, Red Star Macalline will accelerate the full integration of home appliances, home furnishings and home decoration through two cooperation contracts, and promote the refined operation of the smart electrical appliances living hall.
▲The new three-year electrical joint operation plan was signed
At the scene, representatives of Red Star Macalline M+ High-end Home Decoration Design Center, Home Service and 7 "No. 1 Stores" reached a "new three-year" joint operation cooperation with 8 major brands such as Haier Smart Home, Midea, Hisense, Fangtai, Robam Appliances, BSH Home Appliances, Yitian and Angel, and jointly tapped incremental opportunities in the stock market through trade-in, designer operation and other measures.
▲High-end household appliances cooperation signed
Subsequently, Red Star Macalline signed a contract with representatives of six high-end household appliances, including C&D Light Industry and Timco, Ecovacs, Mofei, Dreame, Panasonic and Tiger, to jointly build a high-end household electrical appliances pavilion. In the next two years, Red Star Macalline and C&D Light Industry will join hands to lay out 100 high-end household appliances halls across the country, which will integrate small kitchen appliances, cleaning appliances, personal care products, coffee leisure, children's entertainment and other categories, complementing the original large appliances and allowing consumers to realize the real one-stop purchase of home appliances in the whole house.
Firm high-end electrical appliance strategy C&D to create a better home life
At the end of the conference, Zheng Yongda, chairman of C&D Co., Ltd. and chairman of Red Star Macalline, made a summary and outlook. He said that people's yearning for a better life is the source of energy through the economic cycle. With the continuous progress of science and technology and the development of society, high-end home appliances will bring people a more comfortable, healthy and personalized life experience. Red Star Macalline takes the "home" scene as the core and has carried out a lot of innovation and exploration. "3+Star Ecology" is a three-in-one home appliance and home decoration, which jointly provides consumers with one-stop home experience, one-stop home consumption, and one-stop home service. This is the return of user value, and it is also the corporate strategy that the company will adhere to for a long time. C&D Group's corporate mission is to open up new value and enable more people to live a better quality of life. In the future, it will actively promote the resource collaboration and exchange between C&D supply chain, real estate, automobile and other business sectors and Red Star Macalline, help the implementation of the "3+star ecology" strategy, improve collaborative efficiency, and stimulate more vitality.
▲Zheng Yongda, chairman of C&D Co., Ltd. and chairman of Red Star Macalline
In addition, he emphasized that the prosperity of the "3+ star ecology" requires the joint construction of domestic and foreign home appliance brands and home furnishing brands. We look forward to more home appliance and home improvement brands working together with Red Star Macalline to create an ecosystem and share the future.